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Change: business & design strategy

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how design thinking, business design, strategic design and service design change the way we define new business

Published in: Design
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Change: business & design strategy

  1. 1. business & designChange
  2. 2. experience architectLuca Mascaro
  3. 3. issuedesign & business
  4. 4. disciplineBusiness & Administration
  5. 5. disciplineBusiness & strategic design
  6. 6. a goodproduct
  7. 7. product service businessa good...
  8. 8. a good producthow to?
  9. 9. product service businessbusiness approach ...
  10. 10. product service businessdesign thinking approach...
  11. 11. start frompeople
  12. 12. ∞customerexperience user experience
  13. 13. ∞needdesireaspiration... usability desirability feeling ...
  14. 14. newdesign driven business
  15. 15. storyApple
  16. 16. storySquare
  17. 17. storySpotify
  18. 18. storyNeonurture
  19. 19. a new frontierdesign + business
  20. 20. abstract business designstrategic service design design experience design concrete
  21. 21. productservicebusiness
  22. 22. “un buon prodotto vive sempre in un buon sistema” Bruno Munari
  23. 23. thank you@lucamascarowww.lucamascaro.infowww.sketchin.ch

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