The document summarizes 5 case studies of social action and community media campaigns: 1) SmokeFree aimed to inform people about the dangers of smoking through graphic images and facts. The posters used shocking visuals and simple messaging to grab attention. 2) Amnesty International aimed to raise awareness of domestic abuse through a dark, eye-catching poster of a beaten boy. 3) A voting campaign encouraged youth participation through a colorful poster with statistics about low youth turnout. 4) Deaffest created access to media for deaf communities through film festivals and minimalist posters communicating through sign language. 5) The ALS Ice Bucket Challenge went viral on social media to raise funds and awareness, using a simple