2. Case Study: (campaign/organisation name)
Purpose: It is supposed to
warn you about the dangers of
oil pollution and who it effects.
It really warns people that oil
spills can completely ruin
peoples lives. It is about the
failure of properly cleaning up
an oil spill in the Niger Delta. It
is an international campaign. It
is trying to raise awareness
and issues to do with this oil
spill.
Aims:
Its aim is to be able to fund the
money to clean up the mess
shell made in The Niger Delta
because of their oil spill.
2Creative Media Production 2012
3. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
It has used celebrity endorsement which could make
people recognize the person on the advert and if they like
the celebrity they might take an interest to see what they
are involved with.
The slogan ‘Own up. Pay up. Clean up.’ is a power of
three. It is small but very effective and makes the
audience remember it more.
The image is quite unusual with the oil coming out of her
mouth which could grab peoples attention and wonder
why the image is like this.
The colour scheme is quite dark but the important bits are
highlighted like the power of three slogan. There are
really only four colours in the I poster which are
black, white, grey and yellow so most of them are quite
neutral colours.
3Creative Media Production 2012
Case Study: (campaign/organisation name)
4. Impact: Evidence of any change being brought about through projects
using words and or graphics.
The fact that it says ‘oil pollution destroys peoples jobs and futures’ makes
people maybe feel bad as it could make them think that if they were in the
position of the people in the Niger Delta they wouldn’t like it and they
would want all the help they want. The poster could really get to someone.
The image is also quite graphic with oil pouring out of her mouth, this
could imply that the people in the Niger Delta are drowning in oil from the
oil spill and are desperate for help.
It is quite a different style of poster as it is unusual and a bit different to
other campaign posters, not that other posters are not graphic it is the
image that is unusual. This might get people talking about the poster and
have it spread by the word of mouth and eventually become quite big and
have a big impact on the audience.
4Creative Media Production 2012
Case Study: (campaign/organisation name)
