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1. Infographic Design
VIDEO MARKETING
SERVICES
Exaltus.ca

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6. WHY PRODUCE VIDEOS?
http://velvetchainsaw.com/2011/07/26/all-visual-learners/
10%
Recall
65%
Recall

7. Video Marketing by The Numbers
7
76%
of B2B marketers
use videos
74%
of B2B buyers
share videos with
colleagues sometimes
or frequently
Boost sales
Shoppers who view
videos are 1.81 times
more likely to purchase
More visibility
On search results pages,
where videos command
more attention than
other listings
Maximize ROI
51.9% of marketers
name video as the type
of content with the
best ROI
http://bit.ly/2icWEHk
2014 B2B Content Preferences Survey, Demand Gen
https://adobe.ly/2id6QzO
Sources:

8. 3 Types of Exaltus Videos
Animation Videos
Leverage your existing PowerPoint
presentations to produce beautiful
videos, at an affordable cost.
8
Whiteboard
Animation
These hugely popular videos
draw elements live before your
eyes. 15% higher recall than
talking head videos.
Prezi Videos
A stunningly animated
Prezi that is set to music

9. The Video Making Process
9
Create Animation
Once you’ve composed your
illustrations, you’re ready to begin
animating them. For timing
purposes, I usually record a quick-
and-dirty temporary voiceover
based on the approved script.
Record Audio
When the animation is complete
and approved, you’ll need to
update the script to reflect any
changes made along the way. You
can then turn your attention to the
voiceover.
Assemble Visuals
Once you have approval on the
storyboard, it’s time to roll up
your sleeves and start assembling
the visuals. Take the time to plan:
it will save you a great deal of time
when you start animating.
Brainstorm Ideas
The first step to producing your
whiteboard video is to figure out
exactly what you want to say.
Write a Storyboard
When you’ve nailed your script, it’s
time to focus on the video’s
storyboard, which essentially maps
the words that are spoken, to the
visuals chosen to depict them.
Write a Script
Once you’ve piled all those helter-
skelter and unrelated ideas, you’ll
need to craft them into a script—
line them up into a sequence of
connected ideas.
Finishing Touches
With the video and audio
approved, you’re almost done.
Consider finishing touches, like
adding branding, a title, a call to
action, and/or credits.

10. Video Case Studies
LOBBY
MORE VIDEOS

11. Visit exaltus.ca/contact