This document provides an agenda for a meeting about using video content for marketing and sales. The agenda includes discussing what types of video content are needed for lead generation and how to use them in paid, earned, and owned channels. It also discusses what video content types are needed for sales and how to use them in sales development and deal management. Finally, it covers how to get started creating video content and planning successful video shoots.

2. AGENDA
What video content types you need for lead generation and how to use them across
paid, earned, and owned marketing channels?
What video content types you need for sales and how to use across sales development
and deal management workflows?
How to get started creating video content and planning successful shoots?

3. of marketing professionals worldwide name video
as the type of content with the best ROI
52%
of senior executives share work related
videos with colleagues weekly
54%
Marketers who use video grow revenue 49%
faster than non-video users
49%
References: http://www.insivia.com/27-video-stats-2017/
https://www.idgenterprise.com/resource/blog/2017-b2b-video-marketing-trends/
Watch video on vendor websites
71%
WHY NOW!

4. What video content types
you need for lead generation and
how to use them across paid, earned,
and owned marketing channels

5. Used by Sales, Marketing, Customer Success
Your Customer is YOUR Most Authentic Voice
TESTIMONIAL
VIDEO

6. Used by Sales, Marketing, Customer Success, Product,
Support
Product Demos and Walk-Thru
HOW-TO
VIDEO

7. Used by Sales, Marketing, Customer Success, Product,
Support
Product Demos and Walk-Thru
HOW-TO
VIDEO

8. Leadership, Customer Success, Sales
INDUSTRY
INSIGHTS
VIDEO

9. Leadership, Customer Success, Sales, Marketing
LIVE EVENT
PROMOTION
VIDEO

10. Marketing, Sales, Customer Success
CONTENT PROMOTION
VIDEO

11. Recruiting, HR
COMPANY
CULTURE
VIDEO
Recruiting, HR, Marketing
RECRUITER
VIDEO
Marketing, Sales, Customer Success
ANIMATION
VIDEO
Marketing, Sales, Customer Success
EXPLAINER
VIDEO

12. r sales and how to use across sales developm

13. at Wistia, we use video in 3 different ways for s
1) Video Voicemail
2) Video Signature
3) The Introduction Video

14. 1) Video Voicemail

15. 2) Video Signature

16. 3) The Introduction Video

17. ted creating video content and planning succ

18. PRE-PRODUCTION
FILMING
POST-PRODUCTION
ANIMATION

19. PRE-PRODUCTION
Scheduling
Interview Questions/Script
Efficient Agenda
Footage Control

20. FILMING
Setup and Shot Selection
Camera/s
Framing
Lighting
Audio
“Talking Head” at or away
B-Roll, Shot List

21. POST-PRODUCTION
Story Telling
Create Snippets
Leverage Raw Footage
Timestamps

22. ANIMATION
Logo Animation
Intro/Outro
“Lower Thirds”
Social Handles
Bullet Points

23. Q&A, anyone? :)