The document outlines steps for redesigning a website, including shaping goals, creating a plan of action, developing content, designing for mobile, testing the site, and promoting the new site. Some key points discussed are setting quantifiable goals for the redesign like decreasing bounce rate or increasing traffic; developing extra content like a company blog, ebooks, and webinars; designing first for mobile and ensuring usability across devices; and testing the site across browsers and platforms before promoting the new site. Visual elements like images and videos are highlighted as important for engaging users and building brand affinity.

1. STEP 06PROMOTE YOUR NEW SITE
Company Newsletter Email Blast Press Release Company Blog
STEP 01 SHAPE YOUR GOALS
Every redesign starts with a vision and an attempt to solve a problem. It’s
important to be clear about why you’re doing the redesign, and to tie that
motivation to measurable results. Examples of good, quantifiable goals
include decreasing bounce rate, increasing traffic/visits, and increasing
number of qualified leads.
Decreasing Bounce Rate
STEP 02CREATE A PLAN OF ACTION
STEP 03 DEVELOP CONTENT
Take the opportunity to improve and update your content to reflect your
newly defined goals. You can incorporate a variety of extra content
elements such as a company blog, eBooks and whitepapers and webinars
to increase website engagement and lead conversion.
eBooks and WhitepapersA Company Blog Webinars
Images, Graphics, Videos
Images allow users to connect with your brand in a way that text
sometimes cannot. This is especially true of videos and other dynamic
content, which act as powerful tools to rely information and build brand
affinity. While beautifully crafted sentences may draw visitors in, visual
elements are more likely to live in their memory.
“Viewers are 85
percent more likely
to purchase a
product after seeing
a video about it”
STEP 04DESIGN PROCESS
Mobile devices have rapidly become one of the most common tools to
access websites. Given this new reality, the mobile device is the place you
should start any website redesign. A good rule of thumb is to develop your
content for the smallest screen and work your way up to ensure your
design and messaging will work across every platform.
“Approximately 67 percent
of users say that they are
more likely to purchase
a product or service from a
site that is mobile friendly”
STEP 05 TAKE IT FOR A TEST DRIVE
Form TestingCross Browser Testing Link Testing Final Edits to Copy
Test in all target web
browsers such as
Chrome, Internet Explorer,
Firefox and Safari.
Ensure all forms
submit and output
the correct data.
Look for broken
links to internal
and exteral pages.
Check for grammar
and spelling errors;
ensure that all placeholder
text has been replaced.
When you feel that your website is almost ready for public viewing, it’s
time for beta testing. At a minimum, this process should include:
“Only 22 percent
of marketers
believe their site
is ahead of the curve”
Most customers search online for products and services before making
any purchases, yet only 22 percent of client-side marketers believe their
website is ahead of the curve when it comes to employing modern web
design trends such as Responsive Web Design.
Now that you have a new website, you have a great excuse to reach out
to your network and let people know about your company’s fresh, new
look. Here are a few ways to let the world know about your redesign:
SYNECORE
Follow us on Twitter @SyneCoreTech
Read our Blog at engage.synecoretech.com
http://www.synecoretech.com
Being specific about your desired website functionality from the beginning
is a key part of the planning phase. Developing a clearly laid out site map
and outlining detailed content and design specifications can greatly
reduce the likelihood of mid-project hiccups.
Your website is the most powerful tool at your disposal for driving brand
recognition, leads, and sales. Don’t let your business fall behind the digital
curve. A website redesign is a small investment with a big payoff for your
company.
“Nearly 87% of small and
medium sized businesses
say that their website is
the most important form
of marketing they have”
Sources:
http://www.emarketer.com/Article/Responsive-Design-Aims-Solve-Multiscreen-Dilemma/1009904
http://www.invodo.com/resources/statistics/
http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile-Web-Design-Statistics-All-Marketers-Should-Know-About
http://www.emarketer.com/Article/Responsive-Design-Aims-Solve-Multiscreen-Dilemma/1009904