This document discusses how video is moving across enterprises and the challenges that come with that transition. It notes that more companies will introduce video-based chat for customer interactions by 2018. It also discusses the need to establish video production policies and develop flexible tech stacks that support video workflows and policies across different business units. Finally, it provides examples of how some companies have successfully integrated video into their marketing and sales processes.
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Driving ABM Success and Revenue with VideoBrightcove
Overview of core components of Account-Based Marketing and how to effectively plan and roll out a phased ABM strategy to engage a targeted group of prospects. Covers account selection and target contact identification, account insight gathering and plan development, account-relevant messaging and content development, account-specific interaction execution, and orchestration of multi-channel account-focused plays.
This document summarizes a presentation about monetizing video content given by Ben Morrell of Brightcove. The presentation covers trends in video viewing like increased smartphone usage and time spent watching mobile video. It provides examples of publishers successfully monetizing video through pre-roll ads, sponsored content, and video channels. The presentation identifies challenges to video monetization like user experience, device consistency, identifying popular genres, and ad blocking. It provides a three point checklist for publishers to focus on audience, engagement, and revenue to more effectively monetize their video content.
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...Brightcove
This document discusses best practices for using online video in content marketing strategies. It finds that 9 out of 10 B2B marketers are using content marketing and the average company uses 12 different content marketing tactics. The content types that grew the most from 2011-2012 were virtual conferences, mobile content, research reports, and video. It recommends including video throughout the customer lifecycle, such as for SEO, social sharing, live events, and YouTube. It also suggests using video on mobile devices, creating video portals, adding calls to action in videos, and measuring the impact of video marketing efforts.
The document discusses best practices for social video on platforms like Facebook, Twitter, and YouTube. It provides statistics on video usage for each platform and notes that Facebook sees 8 billion daily video views from 500 million users. Two-thirds of small businesses plan to promote video on Facebook. It also discusses how to create effective social video content through storytelling and keeping videos short. The document emphasizes measuring video performance across social networks and integrating social data with other marketing technologies.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
Video marketing is a strategy that promotes a brand through video platforms and social media. It has been an effective marketing tool since 2009 as videos are easy for viewers to remember. The document provides guidance on creating effective marketing videos, suggesting they focus on recognizing the product, promoting the brand, maintaining credibility, and including a personal touch from the business. Readers are encouraged to learn more about improving their video marketing techniques.
Find out about Exaltus video marketing services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Marketing with video works. Video increases website traffic by 157%, increases time on site by 105%, and sites with video convert at two times the rate of sites without video.
In this slideshare, you will learn about the essential technologies for video marketing, how video fits within your overall technology stack, best practices to drive real results and how companies like Salesforce’s ExactTarget and Puma are executing video-centric marketing strategies at scale.
Driving ABM Success and Revenue with VideoBrightcove
Overview of core components of Account-Based Marketing and how to effectively plan and roll out a phased ABM strategy to engage a targeted group of prospects. Covers account selection and target contact identification, account insight gathering and plan development, account-relevant messaging and content development, account-specific interaction execution, and orchestration of multi-channel account-focused plays.
This document summarizes a presentation about monetizing video content given by Ben Morrell of Brightcove. The presentation covers trends in video viewing like increased smartphone usage and time spent watching mobile video. It provides examples of publishers successfully monetizing video through pre-roll ads, sponsored content, and video channels. The presentation identifies challenges to video monetization like user experience, device consistency, identifying popular genres, and ad blocking. It provides a three point checklist for publishers to focus on audience, engagement, and revenue to more effectively monetize their video content.
(UK version) Using Online Video in your Content Marketing Strategy: Best Prac...Brightcove
This document discusses best practices for using online video in content marketing strategies. It finds that 9 out of 10 B2B marketers are using content marketing and the average company uses 12 different content marketing tactics. The content types that grew the most from 2011-2012 were virtual conferences, mobile content, research reports, and video. It recommends including video throughout the customer lifecycle, such as for SEO, social sharing, live events, and YouTube. It also suggests using video on mobile devices, creating video portals, adding calls to action in videos, and measuring the impact of video marketing efforts.
The document discusses best practices for social video on platforms like Facebook, Twitter, and YouTube. It provides statistics on video usage for each platform and notes that Facebook sees 8 billion daily video views from 500 million users. Two-thirds of small businesses plan to promote video on Facebook. It also discusses how to create effective social video content through storytelling and keeping videos short. The document emphasizes measuring video performance across social networks and integrating social data with other marketing technologies.
Video marketing for Dummies: A beginner's Guide to Video MarketingParitoshSinha8
Video marketing is a strategy that promotes a brand through video platforms and social media. It has been an effective marketing tool since 2009 as videos are easy for viewers to remember. The document provides guidance on creating effective marketing videos, suggesting they focus on recognizing the product, promoting the brand, maintaining credibility, and including a personal touch from the business. Readers are encouraged to learn more about improving their video marketing techniques.
Find out about Exaltus video marketing services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Soundbites from studies on video use for online retailDuffy Agency
Duffy Agency compiled key findings from studies on the use of video for online retail:
1. Studies found shoppers who viewed product videos were significantly more likely to purchase compared to those who did not view videos.
2. Retailers with videos on most product pages saw higher conversion rates and order values than those with fewer videos.
3. Consumers reported that product videos helped them feel more confident and less likely to return purchases.
4. Videos can help improve search engine optimization and increase organic traffic.
Find out about Exaltus infographic design services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.
- How do B2B trends impact your business?
- How will B2B evolve with Marketo Engage in 2022?
- What does the next generation of MOps look like?
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
How engaging videos turbocharge our demand gen process and increase ROITravis Bickham
This document discusses how using engaging videos can turbocharge a company's demand generation process and increase return on investment. Some key points made include:
- Videos are highly compelling to users and drive better engagement metrics like increased click-through rates and time on websites.
- Tradeshift has seen great success using videos across various touchpoints like landing pages, emails, webinars and product launches. Their video content generates higher qualified leads for sales.
- Analytics on video engagement can provide insights on what content resonates best and help personalize messaging, with the goal of passing more sales-ready leads to the sales team.
Raleigh Oracle Marketing Cloud User Group May 2016Ron Corbisier
This document summarizes the agenda for the Raleigh User Group meeting of the Oracle Marketing Cloud. The agenda includes presentations on resources from the Modern Marketing Experience event, presentations from winners of the Markie Awards, a discussion of key takeaways from MME, and upcoming events. There will also be a general question and answer session.
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
Driving Sales with Paid Search and Click-to-CallOptimizely
Over 60 percent of paid search advertising will take place on mobile in 2016. Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Agency and brand marketers must adopt new click-to-call optimization and attribution strategies to drive ROI from paid search in the coming year.
Learn from click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search. You’ll learn:
- How to take advantage of new Google AdWords and Bing formats for click-to-call
- Which targeting and bidding options drive call conversions
- The A/B tests every marketer must perform to optimize paid search ROI
- The key data around phone calls you must capture to prove and optimize performance
Building a Digital Video Strategy Without Breaking the BankDigital Vidya
Explore the process of 'Building a Digital Video Strategy Without Breaking the Bank'. Gain insights from the webinar led by Karan Gupta, CEO, AndBeyond.Media.
Webinar: How to Leverage Video Content Across B2B Sales and Marketing FunnelsJorge Soto
This document provides an agenda for a meeting about using video content for marketing and sales. The agenda includes discussing what types of video content are needed for lead generation and how to use them in paid, earned, and owned channels. It also discusses what video content types are needed for sales and how to use them in sales development and deal management. Finally, it covers how to get started creating video content and planning successful video shoots.
Mar tech conference brightcove 20140814 slide shareSteve Rotter
This document discusses trends in digital content and video marketing. It notes that mobile content grew 25% and video grew 28% for brands. It emphasizes that video is important for cutting through noise and driving engagement, conversion, and messaging. It also addresses challenges of video marketing at scale, such as encoding for devices and integrating video into marketing technologies, and introduces Brightcove as a solution.
Optimizely Connect with Tealium: How segmentation lets you create targeted on...Optimizely
Optimizely Connect is a webinar series that we conduct with our best-in-class technology partners. The purpose is to give you some insight into how different technologies work together effectively so that anyone who is either using them already, or considering integrating these, can understand the ways that they can be used to optimize your customer’s user experience.
These webinars will highlight use cases, best practices and give you actionable insights that’ll help you uncover ways to continue turning data into action.
You can sign up for free for the remaining webinars:
http://pages.optimizely.com/optimizely-connect.html
The document summarizes a live webinar about using video ads to revolutionize online advertising. The webinar discusses how video traffic will dominate the internet, and how paid social platforms like Facebook and Instagram are ideal testing grounds for video ads due to their massive user bases. It provides an overview of the various video ad formats available on social media, such as slideshows, single videos, lead forms, and collections. The webinar also offers tips for creating basic video ads quickly using templates, and recommends ways to optimize video ads, such as skipping sound, tracking key metrics, getting to the point, and split testing purposefully.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Storytelling in a Chaotic World: How Your Brand Story Can Set You ApartMarketo
These are weird times to be in Marketing, aren't they? It's business as usual at exactly ZERO companies. That's true no matter what you do or what you sell -- B2B, B2C, SMB... all of us. Everything is suddenly, confusingly different. So, what's the path forward? What do the current times mean for you, your business, and your customers?
Watch Ann Handley for her webinar, Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart, where she will share why having a clear and unflinching focus on your story will set you apart.
You'll learn:
-How the notion of brand storytelling has shifted
-7 non-negotiable things your storytelling MUST do
-The best tactics for connecting with customers right now
What Does The Shift To Digital PR Mean For Your BrandDigital Vidya
Explore 'What Does The Shift To Digital PR Mean For Your Brand'. Gain insights from the webinar led by Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research.
How to Drive Engagement in a World of Content OverloadBrightcove
The document discusses how customer behavior has changed over time. It notes that the average adult attention span has decreased to 8 seconds. It then lists various types of digital content like virtual conferences, mobile content, research reports, and video. Several statistics are provided about how pages with video attract more visitors and lead to increased organic search traffic and conversion rates. It suggests that video is very effective for engagement and on-brand messaging. It asks how long marketing videos should be and provides an example of 14 minutes. The document promotes the use of video for guided selling and conversion and discusses potential benefits when someone views a product video. It advertises an upcoming live stream video event from the author.
Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.
To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:
* How does content marketing impact website conversions?
*Does content marketing with video reduce your cost per lead?
* What are the best firms doing with content marketing?
Download the full research report and view a video interview with Brightcove VP of Marketing, Steve Rotter, and Aberdeen's CMO-in-Residence, Trip Kucera, on what content marketing strategies are working for best-in-class global marketers here: http://go.brightcove.com/bc-aberdeen-analyzing-roi
Soundbites from studies on video use for online retailDuffy Agency
Duffy Agency compiled key findings from studies on the use of video for online retail:
1. Studies found shoppers who viewed product videos were significantly more likely to purchase compared to those who did not view videos.
2. Retailers with videos on most product pages saw higher conversion rates and order values than those with fewer videos.
3. Consumers reported that product videos helped them feel more confident and less likely to return purchases.
4. Videos can help improve search engine optimization and increase organic traffic.
Find out about Exaltus infographic design services
To see more of our presentations, visit https://www.exaltus.ca or sign up to our email list (https://www.exaltus.ca/email) to receive actionable marketing tips in your inbox a couple of times per month!
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
Marketo Engage, Brightcove and SealedAir discuss the top four reasons for implementing a video strategy into your marketing mix. They provide great tips and examples for beginners in the space and enhancements that are useful for those with more experience.
CX, CDP, ABM. We’re surrounded by buzzwords, opinions, and a lot of questions. Listen to marketing leaders from Demandbase, MerkleB2B and Digital Pi examine the state of Marketing Operations and how Marketo Engage fits into the complex puzzle.
- How do B2B trends impact your business?
- How will B2B evolve with Marketo Engage in 2022?
- What does the next generation of MOps look like?
Video marketing mastery || Video Marketing UnleashedSelinmohanty1
Effective video marketing is all about conversions. The video has to play a role in getting the viewer to whip out their credit card and buy something or click on an ad that pays you or enter their email address or zip code into a form.
The challenge to video marketers nowadays is that video may have been the victim of its own success.
The problem now is that there’s so much video out there that most of them simply don’t have an impact. They don’t get people to convert to buyers.
Here is what you'll learn in this guide:
Video Marketing - An Overview
Video Marketing Made Effective
Video Marketing Essentials
Different Types of Video Marketing
Personality-Focused Videos
Marketing Videos on Social Media
How engaging videos turbocharge our demand gen process and increase ROITravis Bickham
This document discusses how using engaging videos can turbocharge a company's demand generation process and increase return on investment. Some key points made include:
- Videos are highly compelling to users and drive better engagement metrics like increased click-through rates and time on websites.
- Tradeshift has seen great success using videos across various touchpoints like landing pages, emails, webinars and product launches. Their video content generates higher qualified leads for sales.
- Analytics on video engagement can provide insights on what content resonates best and help personalize messaging, with the goal of passing more sales-ready leads to the sales team.
Raleigh Oracle Marketing Cloud User Group May 2016Ron Corbisier
This document summarizes the agenda for the Raleigh User Group meeting of the Oracle Marketing Cloud. The agenda includes presentations on resources from the Modern Marketing Experience event, presentations from winners of the Markie Awards, a discussion of key takeaways from MME, and upcoming events. There will also be a general question and answer session.
DigiVid360-Video Marketing Tips and Statistics Kelley Howard
Video is growing rapidly as a format for online content. It can increase engagement on websites, with click-through rates for emails with video being 96% higher. This document provides tips for creating effective marketing videos, including using compelling thumbnails, adding transcripts, keeping videos short while covering topics fully, boosting videos initially with advertising, and leveraging conferences to capture multiple customer testimonials or interviews at once. The goals are to drive awareness, consideration, conversions and loyalty at each stage of the buyer's journey.
Driving Sales with Paid Search and Click-to-CallOptimizely
Over 60 percent of paid search advertising will take place on mobile in 2016. Thanks to smartphones and click-to-call, phone calls are now among the most important conversion metrics for search advertising. Agency and brand marketers must adopt new click-to-call optimization and attribution strategies to drive ROI from paid search in the coming year.
Learn from click-to-call optimization experts from DialogTech and Optimizely to learn proven strategies top marketers use to drive calls and revenue from paid search. You’ll learn:
- How to take advantage of new Google AdWords and Bing formats for click-to-call
- Which targeting and bidding options drive call conversions
- The A/B tests every marketer must perform to optimize paid search ROI
- The key data around phone calls you must capture to prove and optimize performance
Building a Digital Video Strategy Without Breaking the BankDigital Vidya
Explore the process of 'Building a Digital Video Strategy Without Breaking the Bank'. Gain insights from the webinar led by Karan Gupta, CEO, AndBeyond.Media.
Webinar: How to Leverage Video Content Across B2B Sales and Marketing FunnelsJorge Soto
This document provides an agenda for a meeting about using video content for marketing and sales. The agenda includes discussing what types of video content are needed for lead generation and how to use them in paid, earned, and owned channels. It also discusses what video content types are needed for sales and how to use them in sales development and deal management. Finally, it covers how to get started creating video content and planning successful video shoots.
Mar tech conference brightcove 20140814 slide shareSteve Rotter
This document discusses trends in digital content and video marketing. It notes that mobile content grew 25% and video grew 28% for brands. It emphasizes that video is important for cutting through noise and driving engagement, conversion, and messaging. It also addresses challenges of video marketing at scale, such as encoding for devices and integrating video into marketing technologies, and introduces Brightcove as a solution.
Optimizely Connect with Tealium: How segmentation lets you create targeted on...Optimizely
Optimizely Connect is a webinar series that we conduct with our best-in-class technology partners. The purpose is to give you some insight into how different technologies work together effectively so that anyone who is either using them already, or considering integrating these, can understand the ways that they can be used to optimize your customer’s user experience.
These webinars will highlight use cases, best practices and give you actionable insights that’ll help you uncover ways to continue turning data into action.
You can sign up for free for the remaining webinars:
http://pages.optimizely.com/optimizely-connect.html
The document summarizes a live webinar about using video ads to revolutionize online advertising. The webinar discusses how video traffic will dominate the internet, and how paid social platforms like Facebook and Instagram are ideal testing grounds for video ads due to their massive user bases. It provides an overview of the various video ad formats available on social media, such as slideshows, single videos, lead forms, and collections. The webinar also offers tips for creating basic video ads quickly using templates, and recommends ways to optimize video ads, such as skipping sound, tracking key metrics, getting to the point, and split testing purposefully.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Storytelling in a Chaotic World: How Your Brand Story Can Set You ApartMarketo
These are weird times to be in Marketing, aren't they? It's business as usual at exactly ZERO companies. That's true no matter what you do or what you sell -- B2B, B2C, SMB... all of us. Everything is suddenly, confusingly different. So, what's the path forward? What do the current times mean for you, your business, and your customers?
Watch Ann Handley for her webinar, Storytelling in a Chaotic World: How Your Brand Story Can Set You Apart, where she will share why having a clear and unflinching focus on your story will set you apart.
You'll learn:
-How the notion of brand storytelling has shifted
-7 non-negotiable things your storytelling MUST do
-The best tactics for connecting with customers right now
What Does The Shift To Digital PR Mean For Your BrandDigital Vidya
Explore 'What Does The Shift To Digital PR Mean For Your Brand'. Gain insights from the webinar led by Vedanarayanan Vedantham, Digital Marketing Visiting Faculty, S.P. Jain Institute of Management & Research.
How to Drive Engagement in a World of Content OverloadBrightcove
The document discusses how customer behavior has changed over time. It notes that the average adult attention span has decreased to 8 seconds. It then lists various types of digital content like virtual conferences, mobile content, research reports, and video. Several statistics are provided about how pages with video attract more visitors and lead to increased organic search traffic and conversion rates. It suggests that video is very effective for engagement and on-brand messaging. It asks how long marketing videos should be and provides an example of 14 minutes. The document promotes the use of video for guided selling and conversion and discusses potential benefits when someone views a product video. It advertises an upcoming live stream video event from the author.
Is your content marketing really making a difference? Although many marketers have embraced the idea of content marketing, many still have questions about the real impact and if their content is truly performing.
To help, Brightcove and Aberdeen launched a global research initiative with more than 1,000 global digital marketers. This research addresses several questions, including:
* How does content marketing impact website conversions?
*Does content marketing with video reduce your cost per lead?
* What are the best firms doing with content marketing?
Download the full research report and view a video interview with Brightcove VP of Marketing, Steve Rotter, and Aberdeen's CMO-in-Residence, Trip Kucera, on what content marketing strategies are working for best-in-class global marketers here: http://go.brightcove.com/bc-aberdeen-analyzing-roi
Video marketing: what it is and how it can drive your salesMabox Marine
View the video marketing playbook, including the top 5 ways to gain most value from this tool, along with the top 5 types for maritime marketing success
El vídeo en línea como parte de su estrategia del marketing de contenidos del...Brightcove
Este documento presenta las principales conclusiones de estudios sobre el marketing de contenidos en 2012 y recomendaciones para incluir video en la estrategia de marketing de contenidos en 2013. Resalta que el video se está convirtiendo en un formato dominante en internet y recomienda usar video a lo largo de todo el ciclo de vida del cliente, en todas las plataformas y canales posibles. También ofrece ejemplos concretos de cómo empresas han mejorado sus resultados de marketing mediante el uso estratégico de video.
The document summarizes a presentation on monetizing video content. It discusses trends in video consumption shifting to mobile devices and online streaming services. It outlines various monetization models including subscription video on demand (SVOD), advertising video on demand (AVOD), transactional video on demand (TVOD). It also discusses challenges like the rise of ad blocking and provides a three point checklist for audiences, engagement and revenue to effectively monetize video.
This document summarizes a presentation about how video moves audiences. It discusses how people are hardwired to remember visual and audio information more than just hearing or seeing. It also talks about trends in online video consumption shifting to mobile devices and platforms. Brightcove is presented as having technology that allows content owners to distribute their video content across multiple devices and platforms for both ad-supported and subscription models.
We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain.
So let’s talk video. Video is the best way to make that human to human, social connection.
Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality.
Great video strategies engage socially with the audience by extending the brand in a human way.
What that means is providing meaningful, valuable interaction, not just product pitches.
The document discusses the growing popularity of live streaming video and introduces Brightcove's live video solutions. It notes that innovations in cloud software have made live streaming more efficient and affordable. Both Video Cloud Live and Zencoder Live Cloud Transcoding API are presented as options for publishers to cost-effectively stream and manage live events at scale using cloud-based transcoding and delivery. Benefits discussed include engaging audiences with fresh content, opening new monetization opportunities, and increasing social sharing and time on site.
Video marketing next practice and best practiceBrightcove
This document discusses best practices for using video marketing throughout the customer journey. It notes that 67% of the buyer journey is now digital and content-driven. Video is a powerful way to drive marketing results and the marketer's role has fundamentally changed. The document provides examples of companies like OnBase and Wiley that have implemented video gating and landing pages successfully to engage prospects and nurture leads. It emphasizes testing video placement and content to optimize engagement and conversion rates at different stages of the buyer journey.
Creating a Complete Video Marketing StrategyBrightcove
The document discusses creating a complete video marketing strategy. It notes that video traffic is growing significantly online and on mobile devices. It then outlines how video can increase awareness, encourage engagement, improve conversion rates, increase retention and advocacy, and highlights best practices for measuring success through analytics.
Marketing & Tech Innovation Conference - Paul CasinelliBrightcove
This document provides an overview of video marketing strategies and recommendations for driving business results with video. It discusses how video has become a powerful marketing tool as digital channels now drive over half of buyer journeys. It then summarizes different video marketing approaches like relying solely on YouTube or building out an in-house solution, highlighting challenges with each. The document recommends evaluating five key questions around video and business results, audience experiences, and integration with other tools. Finally, it outlines quick wins companies can implement immediately with video and introduces Brightcove's comprehensive video marketing suite.
Building a winning video marketing strategy - #MozCon 2013Phil Nottingham
This document summarizes Phil Nottingham's presentation on building a winning video marketing strategy. The presentation covered three main goals for video content: 1) Helping sell specific products or services, 2) Telling a creative story attached to a brand, and 3) Using video as part of creative page types. It provided examples for each goal and discussed best practices for video hosting, optimization, and link building. The presentation also addressed common objections to video marketing and provided affordable options for creating video content.
Video is becoming increasingly popular and important for online marketing. It represents the majority of web traffic and is growing rapidly on mobile devices and social media. Studies show that adding video can increase organic traffic by 157%, time on site by 105%, and conversion rates by 100% compared to pages without video. The document discusses how video can boost awareness, encourage engagement, increase viewing time, improve conversions, drive retention and advocacy, and be used for user generated content and customer support. It also covers best practices for measuring video marketing success through analytics.
How to Invest in Video and Demonstrate Marketing ROI Brightcove
Video + Brightcove = Business ROI, a presentation from Brightcove at Salesforce's Dreamforce conference (2016). Learn how to create a video marketing strategy that speaks to customers and prospects across the customer journey, how to create videos quickly and easily, and how to track engagement and measure the success/demonstrate ROI of your video marketing programs.
Keeping ahead of Digital Trends can keep the even savviest of us on our toes – and given the speed in which the landscape constantly evolves in the world of Video Marketing, you’d be forgiven for struggling to keep up. Fear not, for our latest Animated Information brings you all the latest news, keeping you up to speed and pointing you in the right direction. Enjoy.
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
AnyMeeting Small Business Webinar Series: Digital Marketing for Small BusinessAnyMeeting, Inc.
The webinar covered tips for growing a small business through digital marketing and social media. It discussed developing buyer personas, trends in paid, owned, and earned media, and best practices for digital marketing channels like websites, blogs, email, SEO, social media, and video. It also covered creating engaging content, measuring effectiveness through metrics like leads and sales, and strengthening customer relationships through digital efforts.
This document provides tips and best practices for using search and social media to influence customers. It recommends having a clear plan tied to goals like increasing sales, traffic, or brand awareness. The plan should include objectives, metrics, and the platforms to use. It also provides dos and don'ts for social media engagement, such as conversing, sharing engaging content, and avoiding over-promotion or a corporate voice. The document promotes scheduling demos with marketing service providers BeaconLive and Astek.
How to Win Customers and Influence Google: A B2B Guide to Search and SocialAstek Consulting
Learn how to optimize social media for not only your B2B business, but also for Google. Presented by Rachel Yeomans of Astek and Sean McGinnis of 312 Digital.
Recommendations for Complex Digital Asset ManagementNuxeo
Guest speaker, Melissa Webster, Program Vice President, Content and Digital Media Technologies at IDC, discusses why organizations are investing in enterprise digital asset management, and provides recommendations in application architecture, technology evaluation criteria.
Breaking Through Content Silos: Aligning Your Content Across DepartmentsNikoletta Vecsei Harrold
Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business’ main goals.
In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally.
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Find us: www.pedowitzgroup.com
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2. Internal and External Training
• Sales teams
• Partners
Communications
• Live events: town halls, executive messages, customer addresses
• Employee portals: HR, training
Knowledge Management
• Customer and partner support
• Internal how-to
Video Moves Across the Enterprise
5. Customer Service is the new marketing.”
- Jay Baer
More than 100 of the 500 largest global
businesses will introduce video-based chat by
2018 for customer-facing interactions.”
- Garnter Research
“
“
6.
7.
8. • What themes and keywords should be encouraged?
• What viewers and personas should your video makers have in mind?
• What are the brand no-no’s for voice and tone, as well as look and feel?
• What messages and topic are to be avoided?
• Look at these policies through the lens of each functional area.
• Spell out the approval process.
10. Configurable Tech Stack
Brightcove Platform
CMS
Marketing AutomationCustomer Relationship Management
Email
Social
Platform
Interactive, CTA,
forms
1:1 Personalization Profiling and Targeting
Internet
Of
Things
11.
12. Customized video portals, live events, and microsites.
Allows you to easily create beautiful video portals with best practices for SEO,
responsive design and social sharing in minutes.
• Responsive across desktop, mobile, and tablet
• Optimized for search and social
• Page level calls-to-action
Secure Internal Communication
Allows you to create secure internal communication for both
live and on-demand assets for employees, partners and
investors.
• Authentication
• Localization for a global workforce
13. Herbalife is a global nutrition and weight management
company, with over 3 million independent distributors in
over 90 countries
GOAL
Create site to deliver content to both public and member-only content. Go
live in 1.5 months.
SOLUTION
Gallery video portal utilizing multi-lingual and SSO security features.
• 6 weeks from concept to delivery
• 32 sites in 23 languages
• Must sign on as independent distributor to access all video content
14. Integrates video with marketing automation to drive
engagement and conversion.
• Tracking
• Segmentation
• Personalized communication
• Campaigns
• Lead scoring
Brightcove Audience
15. Wiley is the global publishing company of the Dummies,
series, the world’s best selling reference brand
GOAL
Pulse check their database to check quality and gain insight into individuals.
SOLUTION
Video landing page created in Eloqua, linked to directly via email sent to their
database. They mapped video play events associated with individual contacts directly
into activity records in Salesforce.
RESULTS
Know who clicked on the email, the individual who watched the video and for how
long. Contact base is updated and further communication with the individuals is
planned. Deep insights into video engagement for specific contacts, enabling Sales to
engage in more meaningful conversations, and shortening the sales cycle time.
16. • Producing consistent, brand appropriate, engaging video at
scale that requires organizations to expand existing
workflows to accommodate video production and publishing.
• Establish corporate policy each functional area producing
video content.
• Develop flexible tech stacks that support both workflows and
policies across the enterprise.
17. Amy Hyde
Director of Technology Alliances
ahyde@brightcove.com
@ahjuarez
techpartners@brightcove.com
Content Management Systems (CMS)
Customer Relationship Management (CRM)
Text Services (Captioning, Transcriptions, Translation)
Marketing Automation Platforms (MAP)
Interactive Video
Content Marketing Platforms (ie: Oracle Content
Marketing)
Social Platforms
E-Commerce Platforms
E-Learning
Content Production and Editing
Single Sign On (One Login)
Ad Servers
Ad Networks/Exchange
Rich Media Advertising
Web Analytics
Distribution Platforms – FireTV, OTT, YouTube
Recommendation Systems/ Personalization
Content Clipping
Signal Acquisition
P2P Distribution
I started working in online video more than 15 years ago at AOL when we were trying to stuff video down dial up connections and the sound of that modem was like it was crying out for help
We’ve come a long way since then and the momentum for digital video is stronger than it has ever been.
We’re producing video more than ever before and we’re consuming it everywhere. In 2015 Video accounted for 64% of overall internet traffic according to Mary Meeker’s Internet Report.
Mobile vertical viewing habits were up over 25% in 2015.
Video is the most effective form of digital communication and it engages viewers across every vertical. Video is extremely effective at providing an emotional connection with audiences and also communicating complex technical concepts. We see video becoming an increasingly central component of communications strategies for brands trying connect around personal issues like healthcare or child development but also B2B technology and manufacturing.
Consumers are looking to brands for video product demos. Remote employees and customers expect all hands meetings to be live streamed to feel closer to a company’s leadership. Sales teams are making personalized introductions to their customers with self-produced video.
How can enterprises ensure brand safe and engaging video? There’s no template for video. To produce consistent, brand appropriate, engaging video at scale requires enterprises to streamline the video creation process, provide clear policies and develop integrations thoughout their infrastructure to support a content rich company culture.
I will be talking about Process, Policy and Infrastructure to enable enterprise video strategies.
Every functional area of the enterprise is beginning to discover efficiencies by adding video to their communications strategies. Video can and should be created in many of these different areas of the enterprise. Video can be used internally for training or executive communications to global employees. It can be used for training channel partners or franchise owners. And, of course, it can be used to market you products and services to prospects and engage customers. Each of these areas may want to leverage on-demand video assets or they need to broadcast a live event.
When we look at the traditional marketing function from 20 years ago paid, owned and earned strategies were compartmentalized. But those days are no more . The lines are blurring and that process is only accelerating.
Today, it’s almost impossible to separate the enterprise social strategy from the website’s growth initiatives. Paid programs span programmatic advertising buys, search engine marketing and paid Facebook posts, to name a few. An enterprise marketing strategy must leverage the product and engineering teams as they tap into employees to fuel our content marketing efforts and engage with customers.
Until very recently, video production and publishing was a compartmentalized skill that typically fell to a district team in an organization but today video is another asset, arguably the most effective and powerful asset, in all of these areas and establishing a clear video workflow and process is essential.
Let’s look at another area.
Jay Baer recently said “Customer Service is the new marketing”.
Forrester research found that 72% of people prefer using a companies website to answer their questions.
Troubleshooting videos for the most common customer support issues are not only effective but they also provide a much more personal experience with the customer.
Gartner Research says that “More than 100 of the 500 largest global businesses will introduce video-based chat by 2018 for customer-facing interactions”. Now if you can take those interactions and create a customer services video portal to answer the most common support issues, you have personal experience and you’ve reduced 1on1 interactions your support team has to support.
Who is producing videos in your organization now and in the future? They are probably being created by a variety of teams. Perhaps your creative agency is working on TV spots. Maybe your marketing team is creating product demos for the website. Want to see the in store shopping experience? You have an app for that. Your CEO is streaming live to global employees and your interns are shooting selfies to upload on the intranet. All of this is video gold and can be leveraged at various points in your communication strategy but you have to establish the process and policies so your employees can be as creative as they want to be without stepping awkwardly into brand unfriendly territory.
Clearly defined process and policy will foster a culture of content creators. You can encourage employees to interview each other or make fun internal videos at events or employee outings.
You will be creating video brand ambassadors
Encourage authentic “amateur” video creators and pick a few to invest more in
Embrace your digital natives.
Create local incentives for your global employees and customers to get truly regionalized content.
But make sure you’ve given the structure and policies
What themes and keywords should be encouraged?
What viewers and personas should your video makers have in mind?
What are the brand no-no’s for voice and tone, as well as look and feel?
What messages and topic are to be avoided?
Look at these policies through the lens of each functional area -
Spell out the approval process
Once you’ve considered the workflow and policy you, let’s turn our attention to the infrastructure and system.
It is a great understatement to say that the marketing technology landscape is more complicated than ever before. Recently, one of our customers confided that they have 163 marketing technologies in their tech stack. 163 technologies that they needed to integrate across their enterprise workflow. What might some of those video-relevant technologies be? First your video producers may be uploading high resolution assets into Digital Asset Management system like an HP Mediabin or ADAM. Then those video files are encoded into anywhere from 3 to 50 assets of different bitrates and aspect ratios for the best viewing experience on any screen type. Add to those files closed captioning and translation files for all the languages you need to support for global distribution. An Online Video Platform houses all those assets and then synchronizes with web CMS like Wordpress, Drupal or Sitecore to enable the web production team to access and publish the assets. Now you have video on your website and you’ve tagged the assets with your Marketing Automation platforms tags but you need to drive traffic to your site though social channels like YouTube, Facebook and Twitter and you’ve probably got a team scheduling those promotions using a social management tool like Sprout or Hootsuite. I could go on and on but you get the point. Once you’ve figured out all of these components, by the way, a third of them have been acquired by other companies and couple have gone out of business and the others need upgrading. So remember that there is a very fluid nature to your tech stack.
To enable this 24/7 cross functional communication strategy, technology has to do a better job exposing content and enabling a decentralized workflow across the enterprise. We have systems that are deeply specialized in a particular function like video management or audience tracking but we have to expose elements of those systems across the tech stack to allow less specialized roles and support staff access to what they need.
At Brightcove we have over 200 Technology Partnerships in over 20 ecosystem categories. Some our integrations are highly customizable and some are more straightforward single purpose plugins. We’ve invested in building CMS connectors to help our customers streamline their workflow.
Time Inc. is leveraging Brightcove's Drupal connector to extend the video publishing workflow to web producers across many of Time Inc.'s iconic brands. The ability to access video assets from within Drupal has reduced the time it takes their producers to make video content available to audiences. The open source connector can be highly customized for their specific workflow.
One customer commented that they anticipate the integration between Brightcove and their CMS to reduce their production workflow by 70%.
On other hand we’ve built a player integration with both Oracle Eloqua and Marketo to enable marketers to expose video playback data to their Marketing Automation platform for lead qualification and profiling and to push that data into their CRM. So, we’re seeing this flow of data from web content publishing to marketing automation and then closing the loop with the sales organization. These systems support different functions in the organization but when integrated they can quickly illuminate a clearly established process and policy.
Likewise, you need your analytics available to inform publishing decisions. Which of my assets traffic has begun to die down? Maybe it’s time to give a social media boost?
Brightcove is built as a platform. Our studio products are built on the same APIs that our partners use to build their integrations. We know we need an extensible system but we also know we need make it easy to adopt pre-built integrations. The goal is to expose as much functionality as we can for custom integrations while also having a menu of out of the box integrations that can be up and running easily and quickly.
One example of “out of the box” is the Brightcove Gallery product. Gallery allows customers to create video portals for both on-demand and live content. It can be used for engaging with both public audiences or private and secure internal communication.
Herbalife is a global nutrition and weight management company.
They had a goal to improve customer retention and also provide portals for their sales representatives.
Herbalife had the following requirements and they wanted it all done in 6 weeks!
3 million independent distributors in 90 countries means Herbalife needs to work hard to deliver a single branded experience
also wanted internal-only content for the distributors, kept locked and secure behind single sign on access
needed to create 32 Gallery sites representing the regional distribution of content
needed sites to be available in 23 languages to serve the people in those regions
Another out of the box feature, which I touched on, is our Audience module which connects Brightcove’s Video Cloud and video players to Oracle Eloqua and Marketo to inform your marketing automation platform about your customers and prospects engagement with your video content.
Wiley is the global publishing company of the Dummies, series, the world’s best selling reference brand
We all know that email marketing campaigns are an important part of your customer and prospect out reach. But studies show that featuring video in your email communication increases click-thru rates by 55% (stat)
One easy way to start actively marketing with video is look at existing nurture tracks and emails. Where can you add video?
Wiley is a publishing company starting its video marketing practice.
Wiley wanted to pulse check their existing database, seeing if the database quality was good and also gain deeper insight into the individuals on it and how they engaged with video.
To do this, they sent out email to watch a Dummies B2B talk.
drove traffic to a very simple landing page with a Brightcove Audience player. This player is part of our integration with marketing automation platforms.
They have also integrated Brightcove with their Salesforce CRM for streamlined information to all marketing and sales
Two types of information received:
which prospects/customers clicked on the email - thus they know if that database entry is still good
all video engagement metrics for viewing this video
By integrating their site with both their MAP and CRM, their demand gen marketers had information to nurture the leads and the Sales team has information when they reach out . They saw a significant jump in new subscriptions.
Producing consistent, brand appropriate, engaging video at scale that requires organizations to expand existing workflows to accommodate video production and publishing,
establish corporate policy for content contributors and web publishers,
develop flexible tech stacks that support both workflows and policies.
Support working groups in functional areas and also centralize assets to maximize the content’s exposure.
I hope some of the customer case studies were helpful examples of that.
To meet the unique requirements of Brightcove’s most innovative customers, Brightcove has over 200 Technology Partnerships in over 20 ecosystem categories. If you’d like to learn more about our partner program you can contact me or techpartners@brightcove.com