The document discusses how customer behavior has changed over time. It notes that the average adult attention span has decreased to 8 seconds. It then lists various types of digital content like virtual conferences, mobile content, research reports, and video. Several statistics are provided about how pages with video attract more visitors and lead to increased organic search traffic and conversion rates. It suggests that video is very effective for engagement and on-brand messaging. It asks how long marketing videos should be and provides an example of 14 minutes. The document promotes the use of video for guided selling and conversion and discusses potential benefits when someone views a product video. It advertises an upcoming live stream video event from the author.