Being Social with Video
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We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. People are hungry for more human and personal connections, and marketers who pay attention to that have a lot to gain. So let’s talk video. Video is the best way to make that human to human, social connection. Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality. Great video strategies engage socially with the audience by extending the brand in a human way. What that means is providing meaningful, valuable interaction, not just product pitches.
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Being Social with Video
- 1. Being Social with Video
- 2. ©2014 Brightcove Inc2 | social adjective `sō-sh le : relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other
- 3. Communication ©2014 Brightcove Inc3 | …is it social?
- 4. The Way Marketing & Sales Was… • Expertise • Trust • Connection • Human ©2014 Brightcove Inc4 | I’ll sell you something!
- 5. Modern Marketer’s Challenge ©2014 Brightcove Inc5 | “talk to each other” and “enjoy each other” 54%of the buyer journey is driven by digital channels/content
- 6. Human to Human (H2H) ©2014 Brightcove Inc6 |
- 7. ©2014 Brightcove Inc7 | Video is one of the most social ways to drive marketing results
- 8. Human to Human (H2H) ©2014 Brightcove Inc8 | EDUCATION EVALUATION SELECTION LOYALTY Product Video Live Stream Support & Training Case Studies References Landing Pages/ Content
- 9. Human to Human (H2H) ©2014 Brightcove Inc9 | EDUCATION EVALUATION SELECTION LOYALTY Product Video Live Stream Support & Training Case Studies References Landing Pages/ Content
- 10. Video helps you create the social customer experience ©2014 Brightcove Inc10 | Video Marketing Playbook @PaulCasinelli
Editor's Notes
- First off, let’s get a definition of social, just to make sure we are all on the same page. We are here to talk about social…but I’m not going to talk about social channels, facebook, twitter, youtube…etc.
- We live in times where people are bombarded with information. In our everyday life, there are ads, product placement…etc. In business, there are cold calls, voicemails, emails, advertisements, retargeting…etc. and even our social channels are becoming monetized and commoditized. We can forget the important part of what it means to be social, which is to spend time together and enjoy our time together.
- What am I getting at here? How do we as brands and marketers make that human to human connection? How do we truly engage in a social interaction that builds trust and relationships with our market? How do we make the engagement enjoyable again? How do we put the social back into communication? How do we as brands and businesses H2H connect?
- Let’s talk video. Video is the best way to make that human to human, social connection. Why is that? The medium itself is the most engaging type that exists. Visual, audio, motion…personality. Great video strategies engage socially with the audience by extending the brand in a human way. What that means is providing meaningful, valuable interaction, not just product pitches.
- Truly effective social video strategies are seamlessly incorporated into the overall brand experience. Video is embedded in places where you would expect (home pages) and places you may not expect (blogs, product pages, support pages). The effective strategies have a consistent theme and strategy around them that is as close to a physical embodiment of your brand and personality as possible. Food for thought: successful video strategies align video with the customer lifecycle. This is in B2B and B2C. Interest, Evaluation, Selection, Loyalty (Sirius Decisions)
- Truly effective social video strategies are seamlessly incorporated into the overall brand experience. Video is embedded in places where you would expect (home pages) and places you may not expect (blogs, product pages, support pages). The effective strategies have a consistent theme and strategy around them that is as close to a physical embodiment of your brand and personality as possible. Food for thought: successful video strategies align video with the customer lifecycle. This is in B2B and B2C. Interest, Evaluation, Selection, Loyalty (Sirius Decisions)