Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
It looks like lots of companies have lost touch with the "human" side of marketing. They invest more and more into marketing automation and less into human interactions. This is a 10 steps guide to make your online marketing a little more human.
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
Branding for Startups: Build your brand to attract customers and investorsVisible Logic, Inc.
As a startup founder, you’re struggling to launch your new product or service as well as market it to buyers and investors. A smart brand is the foundation of building your brand identity and all of your marketing channels including your web site, social media, investor presentations and more.
This free webinar is for you if you want to know:
•What is branding?
•How to leverage the personal brand of the founders and develop your corporate brand
•How a strong brand can help you attract ideal clients, investors and employees
•How to create a brand that builds on your passions
•How to know whether your name, logo or web site is good enough
•How to research the market and your competition to position your brand
•Why you need a compelling story and how to tell it
•How to turn product features into compelling benefits
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
Marketing is all about psychology! Check out how music and marketing can work together through the E-Commerce landing page framework developed by Netshop Soken!
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
• How to connect with both technical readers and non-technical buyers
• What channels are most effective and how you should prioritize your efforts and budget
• How to format your message for greatest impact
• How other businesses and organizations with niche client bases have successfully used content marketing
This webinar is ideal for:
• Owners of high-tech firms who need to better market their complex product or service
• Marketing team members in charge of finding prospects for a niche or hi-tech firm
• Trade groups or other associations that represent technical industries
We are Rebel Ape Marketing. Let's talk about building a brand story and why it's important to help drive business and increase your brand visibility.
Visit us at: https://www.therebelape.com
Des Traynor speaking at Launch Incubator and on This Week in Startups. There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles every founder needs to understand from an early stage.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
Content Marketing can be an effective strategy to increase your company’s visibility and show off your expertise. But it can also be time consuming, expensive and tends to have a slow ROI.
Improve your content marketing results by maximizing your time, tools and budget.
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
While there are many things you should consider to create a spectacular presentation, there are 4 non-negotiable aspects you should keep in mind first.
Marketing is all about psychology! Check out how music and marketing can work together through the E-Commerce landing page framework developed by Netshop Soken!
Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services?
With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including:
• blogs
• e-newsletter
• social media
If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how!
We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client.
In this webinar you will learn:
• What is content marketing and why is it so important for building visibility for your brand
• Why content marketing is a critical component of search engine optimization (SEO)
• How to connect with both technical readers and non-technical buyers
• What channels are most effective and how you should prioritize your efforts and budget
• How to format your message for greatest impact
• How other businesses and organizations with niche client bases have successfully used content marketing
This webinar is ideal for:
• Owners of high-tech firms who need to better market their complex product or service
• Marketing team members in charge of finding prospects for a niche or hi-tech firm
• Trade groups or other associations that represent technical industries
We are Rebel Ape Marketing. Let's talk about building a brand story and why it's important to help drive business and increase your brand visibility.
Visit us at: https://www.therebelape.com
Des Traynor speaking at Launch Incubator and on This Week in Startups. There is an infinite amount of advice for startups, but if I had to boil it down to just 10 essentials, these are the most crucial principles every founder needs to understand from an early stage.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
5 marketing breakthroughs to Amplify Your BusinessTom McLelland
5 critical marketing breakthroughs to drive more leads, sales and customers.
You'll discover how we generate $10 for every $1 we spend on Facebook. And exactly how to apply these breakthroughs to drive wallet out, ready to buy customers.
We explore the secret weapons of online marketing and how to translate them into success for your own business.
ProductTank Amsterdam - IceMobile Karlijn van den Bergicemobile
Product management means different things in different environments, but there is always some common ground. ProductTank Amsterdam organised a session to hear from 3 PMs in different types of companies, to understand their responsibilities, daily tasks and daily struggles.
IceMobile's Experience Director Karlijn van den Berg focussed on the similarities and differences between product management in agencies and companies.
📌 Go to http://bit.ly/build-business-ideas to read the full article! 👇🏻
10-steps guide for corporate innovators to:
------------------------------------------------------
- Validate business ideas with proved methodologies
- Communicate these ideas more effectively with a structured format
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
Great digital experience happen when we engage clients, not just users, meaningfully in the process of digital design.
This workshop describes techniques, which not only demonstrate the value of UX, but build better client / designer relationships.
5 ways to increase your affiliate commissionsChidi Nwadiuto
Affiliate marketing is a business model with huge opportunities for marketers. In this report, you’re going to learn how to tap fully into that potential so that you can start earning BIG while working LITTLE.
The term passive income essentially refers to any revenue stream that doesn’t require your constant attention and care.
For example, if you were to sell a mobile app then you could theoretically release the app onto the app store and then let the sales role in. You could then head off to retire to a tropical island and you’d still be earning the same money.
This is the dream for many internet marketers – to be able to earn cash while they sleep. Not only because... well that’s obviously amazing... but also because it means the business model is highly scalable. If you can release one hit app, you can release a hundred. You won’t be working any extra, but your earnings will have gone up x100!
The problem with releasing an app though is that it requires skill, time, money and luck. The Average Joe cannot simply decide that they are going to release a best-selling app.
That’s the bad news.
The good news though is that there are other ways you can make passive income. Some of these methods are incredibly simple and highly effective. And the best part of all is that anyone can use them.
Affiliate marketing is just such a method. I’m here to tell you that it’s time you sat up and took notice of this option. Moreover, it’s time you started doing it right.
Affiliate marketing really is a system that anyone can use to start making passive money online. It’s fool-proof and it requires no technical skill. The only reason that more people aren’t doing this is that they either don’t know about it, or they don’t really believe how powerful and effective it is.
Let’s put it simply: if you invest just a couple of hours each evening into affiliate marketing, then you can expect to eventually earn enough money that you can quit your day job.
The best part? You don’t even need to create a product yourself. You don’t even need to create your own marketing materials. You are going to simply to take an existing business model and duplicate it to start making money for yourself. It’s a copy-and-paste business plan. See? Fool proof!
Okay, so not quite fool proof.
In this report, you’re going to discover 5 ways that you can
start getting more from your affiliate marketing.
Why SEO’s Are Hated and 50 Things You Can Do About ItJustin McGill
SEO’s and really even digital marketers in general have a problem. No one likes us. That’s putting it mildly in some cases.
Here's what we can do to help change this perception!
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
What The Hell Are Chat Canned Responses (And Why Should You Even Care)Customericare
We recently introduced canned responses for CustomerIcare live chat software. We know a lot of small businesses are afraid of spending way too much time chatting if they add a chat window to their website. That's why we think canned responses (or quick responses as we call them) can help a lot.
However since 90% of businesses use them all wrong we're created this small presentation to quickly explain the real value of quick responses.
If you're interested in saving time you can also check out these awesome free resources:
About annoying canned responses: http://customericare.com/live-chat-could-canned-responses-be-slowing-you-down/
Downloadable PDF list of good canned responses you can start using right now:
http://customericare.com/live-chat-canned-responses/
What Valentines Day Haters Can Teach Your Small Business About Holiday SellingCustomericare
Valentine's Day is coming and you are probably getting ready to increase your small business sales with hearts and love. But have you thought about Valentine's Day haters? They might complain and say they hate hearts and cheesy V-Day stuffs but the truth is, they'll likely buy into the holiday shopping craziness too.
Looking at how they shop can teach you a LOT about holiday selling and marketing in general.
Why Santa Should Really Start Using Live ChatCustomericare
Santa is not doing so great with all the letters he receives lately. He has a lot of customers but he made some mistakes and few presents were lost in the process. So now people are leaving and his churn rate is out of control. What if live chat was the solution?
7 Customer Appreciation Ideas Small Businesses Can Actually UseCustomericare
We've been looking for cool and original ways to thank customers for their loyalty. After reading hundreds of posts and interviewing Robin from the Thank Tank (thethanktank.com). We put together a list of 7 (+ a bonus one) customer appreciation ideas to help your small business stand out without spending hundreds of dollars.
5 Steps Guide to Building a Customer Centric CompanyCustomericare
Many companies claim to be customer centric nowadays but very few really are. Here's a simple guide to help you be one of the few truly customer-centric companies out there.
Bonus: checklists to download, print and share (no email needed, just grab them in the slides)
Back to the future of customer service / Part 1: Peer to Peer customer supportCustomericare
First part of a series of slides about Customer Service's future. Others will be coming soon, you can sign up to our newsletter here to receive them: http://eepurl.com/OgIyb
1st Topic: Peer to Peer Customer Support
How can your customer service representatives establish leadership in a customer support branded community. The presentation tells you how to be part of the community and create a deeper bound with customers using live video chat.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
11. You know what they say,
Mo’ money, mo’ problems!
Nah, just kidding, here’s the real problem:
Saying the purpose of your company is to
make money is like saying your purpose in
life is to breathe.
12. You need a more
meaningful
long term mission
That will help you
create a brand!
13. So, how do you create a
long-term mission
while still testing
new things every day?
14. It comes down to
few key points:
- Solve a problem that’s
bigger than your product
- Share your mission with
everyone
- Create a long term plan
even if you don’t follow it
- Define simple rules to
guide decision making
!
15. It comes down to
few key points:
- Solve a problem that’s
bigger than your product
- Share your mission with
everyone
- Create a long term plan
even if you don’t follow it
- Define simple rules to
guide decision making
!
16. I love the example of Slack.
Look at what they say on their website
17. This gives them a lot of room to
release new products while still
respecting a long-term mission
18. If you want to grow huge,
you have 2 options:
You have a product that
you can distribute to an
insanely large audience
(eg. Facebook)
You start with a product
for a smaller audience
and launch new products
in the future (eg. Slack)
19. Most companies go for the
second option.
!
So, how do you create a bigger
mission starting with a niche
product?
20. 1 Piece of advice:
Pick something you are passionate
about!
It could be changing the way we
work, making customer service
more human, helping anyone
pursuing their dream…
21. In our 2 years running CustomerIcare,
we realized 1 thing:
Companies and customers are often presented as 2
opposite parties. Customers mostly reach out when
they have a problem and companies try to have as little
contact with customers as they can. We think that
there is a need for a new model. A model where
companies and customers collaborate.
22. So, here’s the mission for
our new brand
We want to create a real dialogue
between customers and online
businesses so customer service is not
only about solving problems but about
collaborating.
23. And our niche product:
Aurelie Chazal
Consultant
Aurelie Chazal
Hi! Is there anything I can help you with
today?
We let you add a live chat window
to your website. You can be
proactive and greet online visitors
instead of waiting for them to write
FIND OUT MORE HERE
24. After live chat we could launch
anything that fits within our mission
25. That’s the beginning
of our journey
That’s the world
of possibilities that
fit within your
mission
Aurelie Chazal
Consultant
Aurelie Chazal
Hi! Is there anything I can help you with
today?
26. It doesn’t
matter which
path we take
as long as we keep
solving 1 big problem….
Aurelie Chazal
Consultant
Aurelie Chazal
Hi! Is there anything I can help you with
today?
27. And that’s what will allow us to
keep testing tons of new ideas
while still thinking long term!
28. It comes down to
few key points:
- Solve a problem that’s
bigger than your product
- Share your mission with
everyone
- Create a long term plan
even if you don’t follow it
- Define simple rules to
guide decision making
29. Let’s see how you can share your
mission with employees,
business partners, customers
and everyone really
30. The first thing you should do is
write it down!
It will help you define it better and
make it real.
31. The next step is NOT to print it
and put it on the wall.
In order for your mission to make
sense you need to put your
words into actions.
32. The 1st step is to create this kind of
dialogue with our customers
2. Treat customers
like real partners
who will help
develop our app
3. Pay attention
to the little
details people
share with us
1. Make it
really easy for
customers to
reach out to us
33. For that we need our entire team to be
on the same page. This means:
A good hiring
process
READ MORE
Good employee
onboarding
READ MORE
34. The 2nd step is to share our mission with
customers and partners
With a mix of
social content contact
35. It comes down to
few key points:
- Solve a problem that’s
bigger than your product
- Share your mission with
everyone
- Create a long term plan
even if you don’t follow it
- Define simple rules to
guide decision making
36. Having a long term plan doesn’t
mean creating a rigid schedule
for your employees to follow
new feature release
customer service ebook
JANUARY 2016
38. Plus, know where you want
to take your product
focus on more
integrations
build more
features
39. Just don’t draft a plan blindly.
Use the data you have so far!
source visitors conversion
Google
Direct
SlideShare
Twitter
Quora
122,908
98,204
87,878
40,989
10,927
4.05%
7.05%
12.92%
1.91%
9.02%
looks like a good
idea to focus on
SlideShare
40. Imagine that, on average:
1 SlideShare
100,000 views
2,000 clicks back to
your site
260 new leads
26 new customers
41. You could set a goal to reach
1 Million views on Slideshare
10 SlideShares
1,000,000 views
20,000 clicks back to
your site
2,600 new leads
260 new customers
42. But if you notice at any time that
your presentations aren’t
converting as much, you can
always change your strategy
43. Having a plan will help you be
consistent and think long term
growth!
44. It comes down to
few key points:
- Solve a problem that’s
bigger than your product
- Share your mission with
everyone
- Create a long term plan
even if you don’t follow it
- Define simple rules to
guide decision making
45. Having a plan helps you make
sure you are growing.
!
Making sure you stay true to
your mission will help you
grow the right way.
46. Let’s take Zappos, for example.
That’s their mission statement:
"To provide the best customer service
possible."
Yup, it has absolutely nothing to do
with what they sell
47. It’s what guides all
their decisions
Outsourcing
customer
service?
Will it help deliver the
best customer service?
YES NO
24/7 support Everyone should
be involved in
customer service
Low quality
save costs to
invest in other
things
48. In that case the decision is easy.
The NOs easily outweigh the YESes
They could offer 24/7 support in-
house and save cost elsewhere. If the
outsourced service is bad quality, this
would kill the mission.
49. Unfortunately, all decisions
aren’t that easy
LITE
$0 forever
Should we
offer a free
plan?
This is something we
are still struggling
with at CustomerIcare
50. Would it help encourage dialogue
and collaboration between
companies and their customers?
YES NO
It would help making the
software available to really
small companies with tight
budgets
It’s a great way to spread
the word about our
product and mission
A free plan means more
customers with less
revenues which makes it
hard for us to have a
relationship with every
customer + create
valuable content
51. We ended up saying no to the
freemium model few months ago
It paid off but we are running into one
big problem with our WordPress plugin
52. Tell us please, what is the reason
for deactivating our plugin?
Send & deactivate plugin
We started collecting
feedback from WP
users with this popup
53. And here’s what we got:
« paid » « trial version »
« there’s no free plan. »
« need free »
« not free »
54. We also got a 1-start review because we were
not clear enough about it being a paid plugin
(totally our fault though :/)
CLICK HERE TO READ MORE
55. Conclusion?
We don’t have the answer. But we are
sticking with free trial + paid plans for
now because we are not freemium
ready at all.
56. That’s it for now folks!
!
Hope you enjoyed the
presentation and we’d love to
hear your thoughts!
Tweet us
@customericare
Chat with us
on customericare.com
57. If you missed it, remember to check out
the 1st & 2nd part of our journey
SEE PART 1 SEE PART 2
58. Also,
!
if you you want to follow the rest
of our branding journey, you can
sign up for our newsletter
CLICK TO SIGN UP
(Next order of business: Standing out in a crowded market)