Polly Pearson discusses how companies can unleash engagement through social media at work. She outlines a 3 step process: 1) Make sharing non-confidential information safe to shift perceptions; 2) Business content will emerge from employees; 3) Employees will feel ready to engage externally. Companies that empower employees through internal social networks see benefits like higher profits, customer loyalty, and lower recruitment costs. EMC is highlighted as a case study where social media engagement improved employee satisfaction, innovation, and financial results.
What Millennials and young professionals wantChristoph Bauer
This document discusses the desires and expectations of Millennial workers. It notes that Millennials will make up 75% of the workforce by 2025. Millennials value work-life balance, good relationships with colleagues and supervisors, learning opportunities, and a sense of purpose in their work more than high salaries. They expect modern technology and flexible work arrangements. Rigid processes and outdated corporate technology do not meet Millennials' needs and expectations. The document recommends that companies focus on culture, technology platforms, and agile processes to attract and retain Millennial talent.
Networking and the importance of a professional online presenceSue Beckingham
This document discusses the importance of developing a professional online presence and networking. It provides tips for optimizing one's professional identity on various social media platforms like LinkedIn, Twitter, blogs and online portfolios. This includes connecting with others in your field, showcasing your work, engaging with relevant content and organizations, and ensuring your online profiles highlight your skills, interests and story. The document stresses that your online networks and voice are important for standing out, gaining opportunities and being found by potential employers.
Why Millennials Are Important At WorkplaceNipun Gupta
This is basically a presentation which cover the importance of millennials at the organisation or company and also how the organisation achieve the goals with the millennials.
Jacob Morgan is a principal at Chess Media Group and author who focuses on the future of work and collaboration. In his presentation, he outlines how the roles of employees, managers, companies, and technology are changing. Employees will be more engaged, connected learners who help lead. Managers will rely more on collective intelligence through transparency and distributed decision making. Companies will reward collaboration, engagement, and outcomes over inputs. Technology will be social, cloud-based platforms that integrate mobile and location features, putting more control in users' hands. To adapt, organizations need to connect employees through new collaborative behaviors and technologies.
Attracting & Retaining Top Talent: Millennials In the WorkplaceMcKonly & Asbury, LLP
This webinar will be hosted by McKonly & Asbury Human Resources Director, Suzanne Sentman, and Human Resources Coordinator, Holly Kressler.
Millennials, the cohort of Americans born between 1980 and the mid-2000s, now surpass Baby Boomers as the largest living U.S. generation. In 2013, they represented one-third of the total U.S population and by 2020, they are expected to make up half of the workforce. How are employers responding to this employee population shift?
This webinar will explore the defining characteristics of the Millennial generation and how companies can utilize this information to successfully attract, recruit, and retain these employees. As employers create a culture that supports this generation’s need and desire for career growth and advancement, best practices will be examined in areas such as recruiting, onboarding, training, and performance management.
The document discusses the characteristics and values of Millennials and their impact on business. Millennials seek collaboration, stimulating work environments, and innovative company cultures. They are driven by new ideas and changing work constantly. Businesses must focus on customer experience, peer recommendations, and two-way communication over traditional marketing. To attract and retain Millennials, companies need to change their brands, offerings, management styles, and implement strategies to gain their loyalty.
6 ways to simplify work and be more productiveTED Talks
Today's businesses are increasingly and dizzyingly complex — and traditional pillars of management are obsolete. As a result, it falls to individual employees to navigate the rabbit's warren of interdependencies. Yves Morieux offers six rules to overcome it and build a "smart simplicity."
Today’s leaders are poorly served by conventional management theories and practices. Instead of helping executives manage the growing complexity of business, the supposed solutions only seem to make things worse. A new book from BCG outlines a better approach to managing complexity. The approach is called smart simplicity, and it hinges on six simple rules.
What Millennials and young professionals wantChristoph Bauer
This document discusses the desires and expectations of Millennial workers. It notes that Millennials will make up 75% of the workforce by 2025. Millennials value work-life balance, good relationships with colleagues and supervisors, learning opportunities, and a sense of purpose in their work more than high salaries. They expect modern technology and flexible work arrangements. Rigid processes and outdated corporate technology do not meet Millennials' needs and expectations. The document recommends that companies focus on culture, technology platforms, and agile processes to attract and retain Millennial talent.
Networking and the importance of a professional online presenceSue Beckingham
This document discusses the importance of developing a professional online presence and networking. It provides tips for optimizing one's professional identity on various social media platforms like LinkedIn, Twitter, blogs and online portfolios. This includes connecting with others in your field, showcasing your work, engaging with relevant content and organizations, and ensuring your online profiles highlight your skills, interests and story. The document stresses that your online networks and voice are important for standing out, gaining opportunities and being found by potential employers.
Why Millennials Are Important At WorkplaceNipun Gupta
This is basically a presentation which cover the importance of millennials at the organisation or company and also how the organisation achieve the goals with the millennials.
Jacob Morgan is a principal at Chess Media Group and author who focuses on the future of work and collaboration. In his presentation, he outlines how the roles of employees, managers, companies, and technology are changing. Employees will be more engaged, connected learners who help lead. Managers will rely more on collective intelligence through transparency and distributed decision making. Companies will reward collaboration, engagement, and outcomes over inputs. Technology will be social, cloud-based platforms that integrate mobile and location features, putting more control in users' hands. To adapt, organizations need to connect employees through new collaborative behaviors and technologies.
Attracting & Retaining Top Talent: Millennials In the WorkplaceMcKonly & Asbury, LLP
This webinar will be hosted by McKonly & Asbury Human Resources Director, Suzanne Sentman, and Human Resources Coordinator, Holly Kressler.
Millennials, the cohort of Americans born between 1980 and the mid-2000s, now surpass Baby Boomers as the largest living U.S. generation. In 2013, they represented one-third of the total U.S population and by 2020, they are expected to make up half of the workforce. How are employers responding to this employee population shift?
This webinar will explore the defining characteristics of the Millennial generation and how companies can utilize this information to successfully attract, recruit, and retain these employees. As employers create a culture that supports this generation’s need and desire for career growth and advancement, best practices will be examined in areas such as recruiting, onboarding, training, and performance management.
The document discusses the characteristics and values of Millennials and their impact on business. Millennials seek collaboration, stimulating work environments, and innovative company cultures. They are driven by new ideas and changing work constantly. Businesses must focus on customer experience, peer recommendations, and two-way communication over traditional marketing. To attract and retain Millennials, companies need to change their brands, offerings, management styles, and implement strategies to gain their loyalty.
6 ways to simplify work and be more productiveTED Talks
Today's businesses are increasingly and dizzyingly complex — and traditional pillars of management are obsolete. As a result, it falls to individual employees to navigate the rabbit's warren of interdependencies. Yves Morieux offers six rules to overcome it and build a "smart simplicity."
Today’s leaders are poorly served by conventional management theories and practices. Instead of helping executives manage the growing complexity of business, the supposed solutions only seem to make things worse. A new book from BCG outlines a better approach to managing complexity. The approach is called smart simplicity, and it hinges on six simple rules.
When people know exactly who you work with and what solution you provide, it’s easier for them to say YES to
working with you! That’s what a niche is.
Here are 10 of the hottest coaching niches. You can further drill these down to create a niche so unique you literally have NO competition.
Here are 3 key points from the document:
1. Entrepreneurship can be a lonely journey as entrepreneurs work independently from home and make all decisions alone. Finding an entrepreneurial community provides support to counteract loneliness.
2. Continuous learning of new skills is important for entrepreneurs as the ability to learn quickly from failures and adapt is essential for success against competitors.
3. Location is an important factor for startup success, with considerations including costs, community, infrastructure, and proximity to markets. Entrepreneurs should leverage local advantages while making up for deficiencies elsewhere.
The Evolution From Management From Leadership to CreativeshipMonster
We’ve evolved from Management to Leadership, and now need to evolve to Creativeship, defined as the necessity to create an organizational culture that can compete and thrive in this new era.
The combination of technological advances (including social media), globalization, shifting economic drivers, government intervention, vastly different motivational drivers within different generations, and the emergence of social responsibility is leading to a pronounced shift in the definition of leadership.
Over the past 25 years, we have seen the shift from managing things, data, process (management) to leading people (leadership).
Going forward, leaders will now need to focus on Creativeship – defined as creating sustainable cultures.
This presentation will push you to think differently on how best to flourish in this era of speed, technological advances, and innovation.
Key take-a-way points include:
* Why you need to link your employment brand to your product or service brand
* Importance of thinking global
* Why and how to leverage social media
* Best practices to boost innovation, speed, technology, engagement, purpose, inclusion, collaboration, and engagement
This document provides an overview of an innovation and design thinking course. It outlines the course learning goals which are to enable students to recognize changing business landscapes, understand design thinking philosophy, and equip students with design thinking tools and frameworks. It also lists the intended learning outcomes which are recognizing limitations of traditional thinking, formulating innovative solutions, developing empathy, and recognizing an entrepreneurial mindset. The course evaluation includes a mid-term exam, design thinking project, and end-term exam. It then introduces the course facilitator and provides testimonials praising his expertise in innovation and design thinking workshops.
Healthy Happy Nonprofit: Impact with BurnoutBeth Kanter
Beth Kanter discusses strategies for creating a healthy, sustainable work culture in nonprofits to prevent burnout. She argues that a people-focused approach that promotes self-care, work-life balance, effective communication and replenishment can lead to greater impact and better results. Kanter advocates scaling a culture of mindfulness in the workplace through practices such as walking meetings, limiting technology distractions, sufficient sleep and sharing personal wellness stories. The goal is to transform outdated work ethics and create thriving organizations.
This document outlines 5 traits that can help foster career agility: 1) Take control of your career by choosing your own goals and looking for opportunities. 2) Widen your network to gain insights and opportunities. 3) Adopt an open mindset to embrace change. 4) Package your skills to optimize your personal brand for future roles. 5) Believe in your own abilities to thrive in different situations. It also notes that with increasing lifespans and accelerating change, adapting to multiple career transitions will become the norm.
Work as we know it is dead. The future of work will shatter traditional notions of employees, managers, companies, and technology. Employees will be cultivators of their own passions and engage with communities. They will find and share information easily and learn and grow at will. Managers will listen to employees and customers, distribute decision making, and rely on collective intelligence. Companies will reward collaboration, be transparent and distributed, and focus on outcomes. Technology will be controlled by users, emphasize networks and groups, and integrate mobile and virtual capabilities. To adapt, organizations must connect and engage employees and information. The only certainty is uncertainty, so companies that facilitate collaboration and sharing of information will succeed.
Mentoring and Networking promoting Female EntrepreneurshippTuulikki Juusela
Mentoring and networking are important for promoting female entrepreneurship. Mentors can help women accelerate their professional development and introduce them to important professional networks. Networking is a two-way street that benefits both parties - it is important to listen, give information and referrals, and develop long-lasting business relationships. With the right attitude, awareness, and actions, such as developing skills, having a plan, and getting experience, women can become successful entrepreneurs.
10 Quotes from Leaders on Life, Teamwork and SuccessZillow
Over the last 10 years, we’ve invited inspirational leaders to speak in our Zillow Group Speaker Series. Enjoy some of the best advice we’ve heard from Presidents, CEOs, actors and athletes.
Co-founders and Startups: What Makes a Successful Team?Mike Chan
The document discusses factors that contribute to successful startup teams. It finds that the right team is critical for success and the greatest source of failure is problems within the founding team. Key factors for an effective team include properly defining roles and responsibilities, aligning on the vision for the business, and fairly distributing equity and rewards. While friends or co-workers often make good co-founders, the most important attributes are complementary skills, clear expectations, and formal agreements between partners.
We are proud to announce our twenty-fifth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
At the beginning of the new millennium, there were less than 100 million entrepreneurs on the planet. Today, the number is over 400 million, and there are a projected 1 billion entrepreneurs by 2020. The Entrepreneur Movement is the largest global shift in vocation the world has ever seen.
This Entrepreneur Blueprint 2030 is our vision of where we see the next 15 years for Entrepreneurs, and how we can collaborate together to tackle the world's greatest challenges.
Our organization, Entrepreneurs Institute, has a mission to connect and empower entrepreneurs around the world to grow the businesses they run and the impact they have.
Today, we have over 500,000 entrepreneurs from over 100 countries within our network, and we are growing by over 20,000 new entrepreneurs every month.
Join us on the journey: www.geniusu.com
Social Media and Social Networking:
What is the business benefit for me?
How do I get started? What tools should I use?
What could go wrong if I just “get it out there” without a strategy?
How much effort is this going to take? _How do I manage it?
How do I know if I’m successful?
Are you struggling with your resume? Not sure how to put it all together to get your next job interview? This guide will help you put the pieces of the puzzle together.
This document summarizes and promotes several speakers available through CSA Celebrity Speakers. It provides brief biographies and descriptions of the speaking topics for various speakers. Specifically:
- Noreena Hertz discusses making effective decisions in an increasingly complex world. She suggests governments and regulators are changing rules without warning, making planning and predicting more difficult.
- John Thackara talks about designing tomorrow's world today through close observation of small details in systems like Britain's jury system to improve people's experiences.
- Martin Lindstrom discusses the "small data revolution" and how analyzing individual behaviors and preferences can provide valuable insights for businesses.
- Garry Kasparov shares his insights on the impacts of new digital
The document discusses the transition nonprofits need to make from operating like a "fortress" to being more "transparent". It advocates that nonprofits adopt a networked approach, embracing open source tools, collaboration, listening to influencers and nodes in their networks. It also emphasizes becoming more action-oriented and participatory by taking risks, trying new things at low cost, and streamlining operations through collaboration.
We are proud to announce our third Innovation Excellence Weekly for Issuu. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Building an Employment Brand: Strategies and PitfallsPolly Pearson
This document discusses strategies for building an employment brand, including being real, repeatable, and roving. It recommends using tactics like internal photo sharing, blogs, and tweets written by real employees. Examples given include using an internal social network to share photos, an internal radio show with live chat, and an ebook featuring employees that went viral. The document also discusses potential pitfalls like initiatives not being values-driven or including all employees. It promotes having fun and engaging employees to build trust in the brand.
Employment branding strategy, tactics, pitfalls april 24 2012.Polly Pearson
Employment branding is similar to any branding effort. How do you start? What is different now, in the world of mobile and social? What are the pitfalls?
When people know exactly who you work with and what solution you provide, it’s easier for them to say YES to
working with you! That’s what a niche is.
Here are 10 of the hottest coaching niches. You can further drill these down to create a niche so unique you literally have NO competition.
Here are 3 key points from the document:
1. Entrepreneurship can be a lonely journey as entrepreneurs work independently from home and make all decisions alone. Finding an entrepreneurial community provides support to counteract loneliness.
2. Continuous learning of new skills is important for entrepreneurs as the ability to learn quickly from failures and adapt is essential for success against competitors.
3. Location is an important factor for startup success, with considerations including costs, community, infrastructure, and proximity to markets. Entrepreneurs should leverage local advantages while making up for deficiencies elsewhere.
The Evolution From Management From Leadership to CreativeshipMonster
We’ve evolved from Management to Leadership, and now need to evolve to Creativeship, defined as the necessity to create an organizational culture that can compete and thrive in this new era.
The combination of technological advances (including social media), globalization, shifting economic drivers, government intervention, vastly different motivational drivers within different generations, and the emergence of social responsibility is leading to a pronounced shift in the definition of leadership.
Over the past 25 years, we have seen the shift from managing things, data, process (management) to leading people (leadership).
Going forward, leaders will now need to focus on Creativeship – defined as creating sustainable cultures.
This presentation will push you to think differently on how best to flourish in this era of speed, technological advances, and innovation.
Key take-a-way points include:
* Why you need to link your employment brand to your product or service brand
* Importance of thinking global
* Why and how to leverage social media
* Best practices to boost innovation, speed, technology, engagement, purpose, inclusion, collaboration, and engagement
This document provides an overview of an innovation and design thinking course. It outlines the course learning goals which are to enable students to recognize changing business landscapes, understand design thinking philosophy, and equip students with design thinking tools and frameworks. It also lists the intended learning outcomes which are recognizing limitations of traditional thinking, formulating innovative solutions, developing empathy, and recognizing an entrepreneurial mindset. The course evaluation includes a mid-term exam, design thinking project, and end-term exam. It then introduces the course facilitator and provides testimonials praising his expertise in innovation and design thinking workshops.
Healthy Happy Nonprofit: Impact with BurnoutBeth Kanter
Beth Kanter discusses strategies for creating a healthy, sustainable work culture in nonprofits to prevent burnout. She argues that a people-focused approach that promotes self-care, work-life balance, effective communication and replenishment can lead to greater impact and better results. Kanter advocates scaling a culture of mindfulness in the workplace through practices such as walking meetings, limiting technology distractions, sufficient sleep and sharing personal wellness stories. The goal is to transform outdated work ethics and create thriving organizations.
This document outlines 5 traits that can help foster career agility: 1) Take control of your career by choosing your own goals and looking for opportunities. 2) Widen your network to gain insights and opportunities. 3) Adopt an open mindset to embrace change. 4) Package your skills to optimize your personal brand for future roles. 5) Believe in your own abilities to thrive in different situations. It also notes that with increasing lifespans and accelerating change, adapting to multiple career transitions will become the norm.
Work as we know it is dead. The future of work will shatter traditional notions of employees, managers, companies, and technology. Employees will be cultivators of their own passions and engage with communities. They will find and share information easily and learn and grow at will. Managers will listen to employees and customers, distribute decision making, and rely on collective intelligence. Companies will reward collaboration, be transparent and distributed, and focus on outcomes. Technology will be controlled by users, emphasize networks and groups, and integrate mobile and virtual capabilities. To adapt, organizations must connect and engage employees and information. The only certainty is uncertainty, so companies that facilitate collaboration and sharing of information will succeed.
Mentoring and Networking promoting Female EntrepreneurshippTuulikki Juusela
Mentoring and networking are important for promoting female entrepreneurship. Mentors can help women accelerate their professional development and introduce them to important professional networks. Networking is a two-way street that benefits both parties - it is important to listen, give information and referrals, and develop long-lasting business relationships. With the right attitude, awareness, and actions, such as developing skills, having a plan, and getting experience, women can become successful entrepreneurs.
10 Quotes from Leaders on Life, Teamwork and SuccessZillow
Over the last 10 years, we’ve invited inspirational leaders to speak in our Zillow Group Speaker Series. Enjoy some of the best advice we’ve heard from Presidents, CEOs, actors and athletes.
Co-founders and Startups: What Makes a Successful Team?Mike Chan
The document discusses factors that contribute to successful startup teams. It finds that the right team is critical for success and the greatest source of failure is problems within the founding team. Key factors for an effective team include properly defining roles and responsibilities, aligning on the vision for the business, and fairly distributing equity and rewards. While friends or co-workers often make good co-founders, the most important attributes are complementary skills, clear expectations, and formal agreements between partners.
We are proud to announce our twenty-fifth Innovation Excellence Weekly for Slideshare. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to 5,000+ innovation-related articles.
At the beginning of the new millennium, there were less than 100 million entrepreneurs on the planet. Today, the number is over 400 million, and there are a projected 1 billion entrepreneurs by 2020. The Entrepreneur Movement is the largest global shift in vocation the world has ever seen.
This Entrepreneur Blueprint 2030 is our vision of where we see the next 15 years for Entrepreneurs, and how we can collaborate together to tackle the world's greatest challenges.
Our organization, Entrepreneurs Institute, has a mission to connect and empower entrepreneurs around the world to grow the businesses they run and the impact they have.
Today, we have over 500,000 entrepreneurs from over 100 countries within our network, and we are growing by over 20,000 new entrepreneurs every month.
Join us on the journey: www.geniusu.com
Social Media and Social Networking:
What is the business benefit for me?
How do I get started? What tools should I use?
What could go wrong if I just “get it out there” without a strategy?
How much effort is this going to take? _How do I manage it?
How do I know if I’m successful?
Are you struggling with your resume? Not sure how to put it all together to get your next job interview? This guide will help you put the pieces of the puzzle together.
This document summarizes and promotes several speakers available through CSA Celebrity Speakers. It provides brief biographies and descriptions of the speaking topics for various speakers. Specifically:
- Noreena Hertz discusses making effective decisions in an increasingly complex world. She suggests governments and regulators are changing rules without warning, making planning and predicting more difficult.
- John Thackara talks about designing tomorrow's world today through close observation of small details in systems like Britain's jury system to improve people's experiences.
- Martin Lindstrom discusses the "small data revolution" and how analyzing individual behaviors and preferences can provide valuable insights for businesses.
- Garry Kasparov shares his insights on the impacts of new digital
The document discusses the transition nonprofits need to make from operating like a "fortress" to being more "transparent". It advocates that nonprofits adopt a networked approach, embracing open source tools, collaboration, listening to influencers and nodes in their networks. It also emphasizes becoming more action-oriented and participatory by taking risks, trying new things at low cost, and streamlining operations through collaboration.
We are proud to announce our third Innovation Excellence Weekly for Issuu. Inside you'll find ten of the best innovation-related articles from the past week on Innovation Excellence - the world's most popular innovation web site and home to nearly 5,000 innovation-related articles.
Building an Employment Brand: Strategies and PitfallsPolly Pearson
This document discusses strategies for building an employment brand, including being real, repeatable, and roving. It recommends using tactics like internal photo sharing, blogs, and tweets written by real employees. Examples given include using an internal social network to share photos, an internal radio show with live chat, and an ebook featuring employees that went viral. The document also discusses potential pitfalls like initiatives not being values-driven or including all employees. It promotes having fun and engaging employees to build trust in the brand.
Employment branding strategy, tactics, pitfalls april 24 2012.Polly Pearson
Employment branding is similar to any branding effort. How do you start? What is different now, in the world of mobile and social? What are the pitfalls?
Employment Branding And Employee Engagement In A Web 2 0 WorldPolly Pearson
The document discusses how EMC established an internal social network to engage employees and build their employment brand. This network allowed employees to connect over strategy, culture and work, and organic brand ambassadors emerged to engage externally. Having engaged employees leads to benefits like increased productivity, market value, profits and customer loyalty.
Culture Talk: Creating an Engaging Environment Polly Pearson
Human Capital Institute Conference:
Polly shares EMC's case study for employment branding and employee engagement via Web 2.0 behaviors and tools. The presentation also includes research on the business benefits of strong employee engagement, and her tips for how to get started with Web 2.0 inside an enterprise.
Leading Inclusively: Case Study of a 21st Century ModelPolly Pearson
A case study of a FORTUNE 200 company's journey with Web 2.0 behavior and tools. EMC Corp is moving beyond pure command and control business management, to a model which recognizes leaders at every level. This presentation outlines the journey, and resulting contributions to cost savings, innovation, recruitment, hope, and more.
LinkedIn for branding. Plymouth State University MAPSChuck Sink
This document provides tips and strategies for using LinkedIn and other online tools to build a personal brand and grow professionally. It discusses positioning your brand with a clear positioning statement, completing your LinkedIn profile with valuable content to attract connections, using content marketing and groups to engage your network, and leveraging connections for business opportunities and referrals. The key takeaways are to demonstrate genuine value online, engage authentically with your network, and focus on building quality connections who can help you achieve your goals.
For sales professionals. Today, you are no longer solely a sales rep, but an identifiable trusted adviser and subject matter expert.
Yes, the fact remains that sales has always been, and will always be, “social.” The best sales professionals know that success is based on the knack for building key relationships. They're keen networkers and connectors.
But the social-mobile-digital shift is challenging the effectiveness of traditional sales tactics. Why? Because buyer behavior has changed. Today's buyers are characterized by connectivity and empowerment. They take to Google search and information gathered from social networks, first and foremost, before directly connecting with a sales rep. On average, 70% of the decision-making process is already complete by the time your prospect first hears from you.
This LinkedIn for Social Selling presentation:
• Makes the case for social selling and soft sell strategies in order to harness today's changing buyer process.
• Guides sales teams on how to build out a LinkedIn profile specifically for buyer-centric personal branding.
• Instructs sales on how to use LinkedIn for research and intel for prospecting, lead nurturing and competitive analysis.
• Provides key tips for using LinkedIn for real relationship building through the various forms of social engagements, from InMail, LinkedIn Group participation and influencer interactions, to social posts and content curation with likes, shares and comments.
Questions or comments? Ping me on Twitter at @XochiAdame
This document discusses how everything is now social and emphasizes the importance of personal branding on social media platforms. It encourages students to establish an online presence across various networks like Facebook, Twitter, LinkedIn and to curate relevant, thoughtful content to showcase their expertise and interests. The document also warns about oversharing personal details and advises thinking before posting online to maintain a professional personal brand.
Employee motivation and office branding are important topics for HR managers. Md. Saddam Hossain, Manager of HR & Admin at Rangs Industries Limited, will present on how to motivate employees and build an employer brand through the office environment. The presentation aims to provide strategies for HR professionals to engage and retain talent through internal branding efforts.
The Networked Organization - The New Foundation for High-PerformancePolly Pearson
The document discusses EMC's transformation from a traditional "command and control" organizational structure to a more networked and collaborative model. It outlines how EMC empowered employees to engage with each other and customers through internal social networks and communities. This led to benefits like increased innovation, productivity and engagement. Employees began sharing ideas, expertise and stories which improved recruitment, customer relationships and the bottom line. The transformation showed that shifting to a connected, knowledge-sharing culture with engaged employees can drive business performance.
Employer Branding Presentation to Viola Portfolio Companies December 2015Pamela Becker
If you are a tech company competing for top talent, this is a how-to guide to help brand your company as an appealing employer to the talents you want and need.
Personal branding to forward your career is more important than ever. Search has already transformed the way we communicate, discover and buy the things we desire, it has also deeply impacted how potential customers and employers come to know like and trust us. Use this simple A to Z guide as a starting point for creating a platform to grow your personal brand and you business.
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Our Startup Branding Journey - Part 3: How To Build A Long-Term MissionCustomericare
Few weeks ago, we started sharing our startup branding journey with SlideShare.
You can find the previous parts here:
Part 1 - What Makes A Brand Memorable: http://www.slideshare.net/Customericare/our-startup-branding-journey-what-makes-a-brand-memorable
Part 2 - How To Create Brand Consistency: http://www.slideshare.net/Customericare/our-startup-branding-journey-how-to-create-brand-consistency.
In this part we'll see how to build your brand mission and think long-term. Hope you enjoy it and don't hesitate to leave a comment with your thoughts :D
Our Startup Branding Journey - Part 2: How To Create Brand ConsistencyCustomericare
About a month ago, we decided to work on our brand to achieve a bunch of goals: being more memorable, create consistency...
2 weeks ago, we shared the 1st step of our branding journey with you on Slideshare and got an overwhelming response which pushed us to share more. Today we are bringing the second step of our journey to you: How to create brand consistency.
Our Startup Branding Journey - What Makes A Brand Memorable?Customericare
We recently took on one of the biggest challenges so far: Building a solid brand and culture for our startup. We thought it could be fun to share our journey with the world and see what we learn, what we find out and how it can help others take on a journey of their own.
We wrote about the importance of branding here as a first step into the journey: https://customericare.com/startup-branding-and-culture/
In these slides we focus on what makes a brand memorable. And here's the article that goes with the slides about building a memorable customer experience: https://customericare.com/create-memorable-customer-experiences/
Hope you'll like the presentation and don't hesitate to leave your thoughts in the comments!
Some links to read more about building a memorable brand:
- Brand archetypes: http://www.allegorystudios.com/culture-audits/12-brand-archetypes/
- Brand personalities: https://faculty-gsb.stanford.edu/aaker/PDF/Dimensions_of_Brand_Personality.pdf
- Brand design tips: http://www.forbes.com/sites/johnrampton/2014/11/14/12-principles-of-great-brand-design/
- The effect of stories on our brain: https://blog.bufferapp.com/science-of-storytelling-why-telling-a-story-is-the-most-powerful-way-to-activate-our-brains
Keynote presentation delivered to the League of Southeastern Credit Unions & Affiliates on topic of personal branding. The audience / attendees were brand new to social media so the content is geared toward an entry level digital marketing audience.
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
The New World of Work - Interactive Day San Diego KeynoteSteve Patrizi
The document discusses how social technologies are changing business and work. It outlines 5 ways that companies can leverage social media to improve advertising and engagement with customers. Specifically, it recommends that companies 1) leverage their employees as assets by promoting their profiles and expertise, 2) listen to customer conversations, 3) target and engage customers using social profile data, 4) join conversations to provide value, and 5) experiment with social media strategies. Overall, the document advocates that social technologies allow businesses to be more open, transparent and bring people together.
This document discusses the importance of effectively communicating innovation ideas, especially "everyday innovation" ideas generated by employees. It argues that many innovative ideas fail because they are poorly communicated, not because they lack merit. It recommends that organizations develop a communication framework to help employees of all levels clearly present their innovative ideas. This can help level the playing field so the best ideas, regardless of who proposes them, have an opportunity to be heard and adopted based on their own merits. Developing employees' communication skills and ensuring a process for sharing ideas can significantly benefit an organization by capturing the potential of innovation from all levels.
The document discusses how social technologies are changing business in the new world of work. It notes that every individual is now a business, decision making is distributed and faster, and companies are becoming more open. It encourages companies to engage professionals on LinkedIn by establishing groups, targeting relevant audiences, and providing valuable content like whitepapers and polls.
The document discusses the need for digital change and transformation in education organizations. Emerging technologies will be a catalyst for this change by supporting personalization, mobility, richer experiences and flexibility. Education must focus on delivering memorable experiences for students and differentiating its value. Organizations need to understand their digital maturity across organization, technology, engagement, and culture. A roadmap for transformation involves experiments, measuring traction, and evolving roles from crawl to fly. Driving change requires understanding one's purpose, cultivating curiosity, and leading rather than being driven by change.
Social Learning And The Recession Five Survival TipsMzinga
The document summarizes a webinar on using social learning strategies to survive economic recessions. It outlines 5 challenges learning organizations may face during recessions and suggests addressing them by expanding social learning approaches. These involve including external partners and customers, focusing on facilitation over content creation, collaborating across departments, developing personal learning networks, and prioritizing collaboration over measurement. Resources for further information on social learning are also provided.
The document discusses how loose and informal organizational models are better suited to today's complex and fast-paced business environment. It argues that organizations should embrace traits like being trusting, open, agile, informal, and collaborative in order to thrive. Loose and collaborative approaches that empower employees and harness collective intelligence through communities have been shown to drive innovation and solve problems more effectively than traditional tight and hierarchical structures.
How social media has changed corporate culture foreverYomego
There’s been a parallel growth in social media for business, mirroring the rise of Facebook and the rest for consumers. But whether LinkedIn Jive, Salesforce or Yammer (to name a few), do we really understand what it means to be a customer company? Embedding social media culture - openness, inclusiveness, and collaboration - into the heart a company's ethos can enable employees to start thinking in possibilities rather in restrictions.
Talk by Junior Planner, Matt Butler at Social Media Week London 2013.
Growing future leaders with social technologiesTodd Nilson
The nature of mentoring in the enterprise has changed, largely thanks to the advent of social technologies being implemented in business settings that allow for meaningful connection, interaction, collaboration, and coaching online. This has allowed enterprises to scale their mentoring efforts, enabling many-to-many rather than one-to-one or one-to-many mentoring relationships. These technologies also provide greater visibility for leaders and human resources to see standout performance and contributions from employees who might otherwise be overlooked. This presentation outlines the trends and technologies that are enabling mentoring to evolve in the workplace and the process for igniting this change in your own.
We tend to think of “innovation” in terms of new technology – gadgets, hardware, new apps, and software. But true innovation more often comes in the form of new business models, workflows, service offerings, and office and staffing patterns. This session will center on those innovations that are significantly impacting our firms and our clients. You never know where innovation might sprout!
This session was produced for the DCPA15 Conference in Las Vegas.
This document discusses the concept of Enterprise 2.0, which uses social media and online communities to transform organizations. It outlines the benefits of internal and external communities for employees, shareholders, and customers, such as increased productivity, reduced costs, higher innovation, and improved brand perception. Some challenges of adopting social media like resistance to change and lack of resources are also presented. The document provides solutions for helping employees embrace new technologies through communication, evangelism, motivation, and teaching new skills. It describes a step-by-step process for organizations to become a social enterprise and how communities can be used throughout the product development and marketing process.
The document discusses 3 disruptors to business and life as we know it: 1) Understanding of how our world works is changing, 2) Understanding of how we interact and organize is changing, 3) Understanding of the stories we can and must tell is changing. It provides examples of each disruptor and argues that businesses must adapt to thrive by focusing on contribution, connection, and creativity rather than outdated assumptions and models.
Social Intrapreneurship: Circle of Intrapreneurs BucharestEmanuele Musa
How Social Intrapreneurship came into play, how it is transforming organizations into work-places of passion, creativity, energy and purpose. Ultimately, Social intrapreneurship has the potential to fostering more fair capitalism, driven by the greater good.
The document discusses the concept of Web 2.0 and its implications for enterprises. It outlines some benefits of adopting participative and collaborative technologies like reducing ineffective email use, connecting distributed teams, improving communication, attracting and retaining talent, and facilitating innovation. It also provides examples of how to measure the impact of these technologies and recommends starting with people and objectives and then expanding use over time.
Stuart McRae / IBM
Have you noticed that the world is starting to talk about employee engagement more than collaboration? This comes from a shift of focus from IT to Line of Business, as what business leaders want to hear about is the impact of collaboration: the new insights it brings about their customers; the way it makes organisations more agile; the alignment it enables between organisational goals and employee activities; and the way it speeds up decision making. This session looks at how modern collaboration and social intranets enable employee engagement, and so can deliver the differentiated benefits that businesses need to compete in the digital world.
How to Plan and Design your Social Business Culture?Tom De Baere
What can small and medium business (SMB) learn from giants such as IBM, Adobe and Dell about becoming a social business?
At first sight learning from these giants seems a crazy idea. SMB’s are different by every means. They have less budget, less employees, and certainly have different problems.
But surprisingly, when looking at how these large companies have become social businesses, there is a lot smaller companies can learn…
Also check out this blog post : http://www.b2bmarketingexperiences.com/2014/11/ibm-adobe-dell-become-social-business-can-smaller-company-learn/
Brand Box 4 - What's The Big Idea? The Marketer's Ultimate ToolkitAshton Bishop
http://www.stepchangemarketing.com/
In this Slideshare presentation:
1. Brand Box 4 - What's the big idea? 2. Actions from insights 3. Why Innovation? 4. Innovation context 5. Bill Gates 6. Corporate and Social Responsibility 7. Successful Innovation 8. Purpose of creativity 9. Importance of Innovation 10. Importance of Innovation cont. 11. Innovation driving growth 12. Applied Innovation 13. Limitations of accepting status quo 14. Knowledge vs. Creativity 15. Innovation as a habit 16. 5 roles in ideas development 17. The triangle for successful innovation 18. Sources of inspiration 19. Crowd sourcing 20. Where's your suggestion box? 21. What is crowd sourcing? 22. Consumer generated content 23, Share with the masses 24, Generation C(ash) 25 User generated content radar 26. Case study: Smith's "Do us a flavour" 27. Case study: Goldcorp 28. Case study: Mitsubishi 29. Case study: InnoCentive 30. Case study: Wikipedia 31. Case study: the London bombing 32. Innovation tools 33. Scamper 34. Scamper: An example 35. Scamper: Adapt something to it 36. Scamper: Magnify it 37. Scamper: Modify it 38. Scamper: Put it to some other use 39. Scamper: Eliminate something 40. Scamper: Reverse it 41. Scamper Rearrange it 42. Parameter analysis 43. Sensory overload 44. Future casting ideas generation 45. Process review 46. Using experience to drive innovation 47. Innovation platforms 48. The Phoenix checklist 49. The Phoenix checklist cont. 50. Six thinking hats by Edward de Bono 51. Six thinking hats cont. 52. Evaluation methods 53. Potential impact plotting 54. "Yes" reasons
The Application of Enterprise Social Networking to Talent Management and Tale...guest59d0d1
The document discusses using enterprise social networking for talent management and acquisition. It provides examples of how companies are using internal communities, alumni networks, and external talent communities for collaboration, knowledge sharing, recruiting, and engagement. It recommends starting with specific business goals and cross-functional teams when building social networks and communities.
Social media can be leveraged in all stages of business including marketing, recruitment, and customer service. While some companies fear that social media could damage productivity or reputation, embracing it wisely through a clear policy and training can provide benefits like new marketing opportunities and improved communications. The document provides tips for a wise social media policy that encourages employees while setting guidelines, and explains how social media can be used to find and engage talent.
Similar to Unleashing Engagement; Social Media at Work (20)
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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2. The Big Border Disappearing Act
Employees Customers,
Prospects, Communities
We are at a rare inflection point.
Challenge or Opportunity?
Ideas
Time
Innovation Success
Hierarchies
Geographies
Age
Race
Degrees
Leadership & Action
5. “It is very hard
to know what you
take for granted,
because you
take it for granted.”
- Sir Ken Robinson
6. “Leadership at Every Level”
“Connection & Collaboration”
The Networked, Knowledge Era Model
Adults
Educated
Diverse
Global
7. “Leadership at Every Level”
Hierarchy of Employee Traits
for the Creative Economy
Passion
Creativity
Initiative
Intellect
Diligence
Obedience
Cannot
Command
(won’t commoditize)
Commodities
Illustration: Gary Hamel
Net New Value
10. Hierarchical Connected & Collaborative
From Command to Connection
Assigned roles and
responsibilities
Applied, shared interests
and passions
PURE
GOLD!
12. Step 1.
Make it safe for people to share.
“Non-business,” “Fluff” is good.
Set the expectation that this is part of
the proficiency journey.
Goal: “Workforce Proficiency”
with “social” tools & behavior
15. People Begin To Share More
“Day in the Life”
Photo Sharing
Event
Hundreds photos
shared from employees in
Russia, Japan, Utah, Boston,
and more
Free.
16. “The Working Mother Experience” Book
EMC.com; http://www.workingmotherexperience.com Personal Stories
from EMC
Working “Moms”
15 countries
96 women
1 man
And a living blog:
www.workingmotherexperience.com
. . . and, Courageously, Even More
17. Step 2.
Business content will emerge rapidly
from the trenches.
Have influential voices participate,
engage.
Goal: “Workforce Proficiency”
19. Innovation Idea Contest
“The Country Cup”
Grass Roots
Global
Peer voting
fosters connection
with others, ideas
Vetted ideas
merge with
passionate teams
and time to
market.
Free.
Turning Ideas into Passion and Revenue
20. The Community Weighs in …
New Policies [vacation]
Dynamics in the Industry [pay cuts]
Strategy [top down; bottom up]
… Management Benefits
21. “Constructive ideas to
save money?”
400 + ideas
30,000 + views
CFO reporting back
Ideas being put to use;
employees feel heard
Company saving money
Free.
Turning "Critical Thinking" into Advantage
22. Executives Catch On –
Sharing with a Genuine, Human Voice
Internal “reality TV”
Free.
23. Step 3.
Employees will feel ready to go
“outside the firewall.”
Launch a friendly, peer-based
“mentoring” system as a safety valve.
Goal: “Workforce Proficiency”
24. 2010 (year 3):
Dozens of bloggers;
hundreds of micro-bloggers
And thousands of
employees
who suddenly feel
welcomed to share
that they care
Free.
Organic Brand Ambassadors Emerge:
Enthusiastic, Expert Voices
25. Ambassadors Engage
with Customers, Developers, Partners
• Building relationships
• Honoring “rock stars”
• Developing products
• Increasing revenue
• Improving service
• Reducing support
costs
• Providing certification
on products
• Building loyalty
Free.
30. Free.
Expanding Your Network to Millions
Your People are doing your branding.
… are helping you do your job – better, faster, with more scale.
… are building invaluable trust-based relationships.
… are having fun doing it.
31. Blogs on EMC Culture & Careers
Free.
Facebook: EMC Careers
TWITTER: EMC Careers
Engagement Opportunities
Become Like Viral Fly Paper Blogs
Facebook
Twitter
YouTube
33. $18,600
more market value
per employee
$3,800
more profits
per employee
$80,000–120,000
additional revenue
per month
Higher
profitability
Higher
customer loyalty
Recruitment
costs 55% lower
Fortune 500 Companies with
Engaged Employees Report:
Growth in employee productivity
Source: Impact of Engaged Employees on Business Outcomes. Ongoing Employee Engagement Research, Hewitt Associates
Source: Impact of Engaged Employees on Business Outcomes. Ongoing
Employee Engagement Research, Hewitt Associates
34. “. . . and those on the
inside will know that this
is the ultimate place to
be.”
— Polly Pearson
— Dr. John Sullivan
For Smart Talent,
“Work” is a B2C Proposition
38. New Tricks
1. Lead with Trust
100% of your employees are adults; 99.9% do not want to be fired
2. Listen to the conversations and tone of web 2.0
behavior
Supportive, collaborative, peer-to-peer mentoring, idea rich
3. Share information openly internally
Question why not share this? Why not ask the company community
help with this?
. . . and watch people be inspired, while they help you!
42. “Lessons” from the Journey
Inside out
Get good behind the firewall, then go outside
A “coalition of the willing”
Cross-functional, global
Clearly defined “corporate champions”
All initiatives need a “face” and a “voice”
The “3 Es” – Enablement, Empowerment and Encouragement
avoid corporate mandates, over-control, and urge to be harsh
Use “Situations” as Training Opportunities
This is new for everyone; real-time, customized learning
Lightweight governance
Use it sparingly, (e.g., “guidelines” vs. “policies”)
Have patience
It takes time for perceptions and behaviors to change
43. Helpful Task Tool Box
1. Inform your BOD/Execs about the new era ROI
Don’t assume they know. Get there first.
2. Focus on Behavior Change vs. the Tech
Behavior is close to free. Timelines help.
3. Discover Your True Employment Brand
Your people are your best ad agency.
44. “The Duty to Think Anew” Harper’s Magazine
“The dogmas of the quiet
past are inadequate to the
stormy present. The
occasion is piled high with
difficulty, and we must rise
— with the occasion.
As our case is new, so we
must think anew, and act
anew. We must disenthrall
ourselves, and then we
shall save our country.
Abraham Lincoln
1862
What did we do?
The backdrop at the time had, in my opinion, two pivotal books.
Thomas Friedman’s “The World Is Flat,” which spoke to the high-speed wired world and the new access to an intelligent workforce located around the globe, which would be game changing, and,
Don Tapscott’s Wikinomics, which spoke to the opportunity of open sourcing everything and how innovation and productivity can suddenly happen by people not in your facilities, and, even, not on your payroll. Look at the FireFox browser, for an example. Look at Wikipedeia – which, pundits now say is more reliable than Merriam Webster. Game Changing.
The backdrop also had an increasing number of employees and, to a degree, EMC leaders, who “got this new world” and began the process of transformation at EMC.
According to Peter Drucker in the book “The Essential Drucker,” The practice of management was born around 1850 – when companies suddenly had 300 or more employees. They had to figure out how to manage productivity at that scale. The only model to replicate at that time, was the command & control model used by the military. … a model that directed legions of uneducated workers. A model that predates the wired world.
Today, we’re in the knowledge era, a time when our people and their ideas are our route to productivity and business value. To enable the best results in this dynamic of an educated and diligent workforce, companies must unlock passion, creativity and initiative of their people. Results come from new innovations and ideas, and connections to engage hearts & minds in action.
Companies are re-wiring behavior models and tools today to enable global agility, and innovation. They’re increasingly looking to “Collaboration and Connection” business models.
-- Gary Hamel is an author and speaker and currently considered a top authority according to WSJ and FORTUNE on business strategy and management models.
Today, we’re in the knowledge era, a time when our people and their ideas are our route to productivity and business value. To enable the best results in this dynamic of an educated and diligent workforce, companies must unlock passion, creativity and initiative of their people. Results come from new innovations and ideas, and connections to engage hearts & minds in action.
Companies are re-wiring behavior models and tools today to enable global agility, and innovation. They’re increasingly looking to “Collaboration and Connection” business models.
-- Gary Hamel is an author and speaker and currently considered a top authority according to WSJ and FORTUNE on business strategy and management models.
By 2006, EMC’s revenues exceeded the levels of the pre-recession level. And yet, “It did not feel hot in the hallways.”
Throughout the company, departments and functional leaders were seeking ways to address multiple new challenges. Budgets and headcount allocation remained tight, so answers needed to be found largely without the luxury of new resources.
When we shift from today’s hierarchical norm of assigned roles & responsibilities to one where people can apply shared interests and passions to the job – a connected and collaborative culture – this is where we see pure gold.
Building Communities to Build Relationships
Over 30 active communities and Labs for customers and partners to collaborate with EMC and several others in development
Over 16,000 members, representing 151 countries, have joined in the first 9 months
1000 new members joining each month...and growing
Developing new, and improving existing products … such as the RSA key fob code as an app on the iPhone and Blackberry
In the “Labs,” product teams provide customers with early access to innovate with EMC in building better products. Collaboration occurs in every phase of product development from inception through announcement
Creating new Channels and increasing revenues
In the Solution Gallery, those developing solutions on EMC products engage prospective customers with reviews, ratings, demos and generate qualified sales leads
Meeting Developers & Inventors of Products created by EMC
Customers are given unfettered access to those who develop and support our products, providing both with valuable insights
Improving service and reducing support costs with technical forums
Not just engineers, but customers, too, provide answers to each other’s questions, and these answers are available to thousands of others, reducing the number of expensive one-on-one calls to Customer Support
Providing Certification & education on products & solutions
Several thousand “EMC Proven” customers, partners and employees share best practices and tips with the most knowledgeable, certified storage professionals in the world
Building Communities to build relationships
Developers congregate in the Developer Network downloading free code and sharing tips and tricks. Partners have their own communities but also mingle with others in user groups, understanding customer pain points and improving solutions, business users network with others who face similar challenges.
The bottom line, communities enable customers to maximize the investment they’ve already made in EMC solutions, generating increased customer satisfaction and loyalty.
And let’s remind ourselves of another change today. No longer can we say “If you don’t like it here, leave.” The right talent is critical. And for smart talent, “work” is now a B2C (business-to-consumer) proposition. They evaluate their fit and desire to be part of an organization like they might evaluate a car, a college, or a vacation destination. It has to work for them.
If your company does not “fit them” – and allow for things like their ideas to be heard – they will move on to an option with a better value proposition.
I love how Dr. John Sullivan defines a strong employment brand value proposition. He says it is similar to a night club’s red velvet rope – “the experience behind which talent will line up clamoring for an opportunity to be let inside.” I added to that by saying “and those on the inside will know that this is the ultimate place to be.”
This, anyway, is how we look at the goal for EMC. To have an environment so compelling that Talent clamors for the opportunity to be there.
The dogmas of the quiet past, are inadequate to the stormy present. The occasion is piled high with difficulty, and we must rise -- with the occasion. As our case is new, so we must think anew, and act anew. We must disenthrall ourselves, and then we shall save our country.