The document provides tips for early stage startups on using public relations (PR) strategies to build their brand narrative and connect with potential customers, partners, investors and media. It emphasizes using storytelling over pitches, treating the startup like a media company that creates and shares content, and developing a body of work to demonstrate expertise to media. The speaker believes narrative is a defensible business strategy and that following some basic PR principles can help startups get media coverage and succeed.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
COVID-19 has upended the job market resulting in over 20 million people becoming unemployed within a relatively short period of time.
However, despite the daunting numbers, job opportunities are still available. In this webinar, the speaker will discuss:
* How to develop a comprehensive job search strategy
* How to write a resume that gets seen
* Key ways to stand out in the interview
* What industries are continuing to hire
and more!
Presentations for Meet IT workshops on Entrepreneurship 2020Richard Lucas
on 5th January I led four workshops near Warsaw as part of the Machine Learning Winter Camp for 13-21 year olds led by the
https://meetit.eu team.
Opportunity Readiness, Entrepreneurship, Hacking interviews/Recruitment, Giving TED and TEDx talks.and Pitching
The A to Z Guide to Culture Books and Employee ManualsNOBL
Facebook, Netflix, Valve, and Zappos are famous for their culture manuals–documents which introduce team members (and potential employees) to their way of working. But every company, regardless of its size or stage, can benefit from a clear understanding of how their employees work together and the unique aspects of culture that set them apart. We've gathered over two dozen examples and called out helpful features.
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...Milena Milicevic
This content was presented at the Youth Forum Strasbourg Meetings: Focus Russia. Milena Milićević was one of the lecturers at the conference. You can find more information about the event:
Reflecting on the state of social enterprise in 2021 as part of a keynote address to SELNET's (a local social enterprise network) inaugural on-line member networking event.
Start-ups are all the rage these days, everyone is trying to create the next facebook, twitter or whatever. Where's your idea for a killer startup?? Here's a template that will help you for sure. | abhishek.shah@live.com
Elevators Need No Pitches You Need ThemAbhishek Shah
An elevator pitch (or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
Credits Wikipedia
You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest.
That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results?
Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others.
You’ve just got to know how to tell them…
COVID-19 has upended the job market resulting in over 20 million people becoming unemployed within a relatively short period of time.
However, despite the daunting numbers, job opportunities are still available. In this webinar, the speaker will discuss:
* How to develop a comprehensive job search strategy
* How to write a resume that gets seen
* Key ways to stand out in the interview
* What industries are continuing to hire
and more!
Presentations for Meet IT workshops on Entrepreneurship 2020Richard Lucas
on 5th January I led four workshops near Warsaw as part of the Machine Learning Winter Camp for 13-21 year olds led by the
https://meetit.eu team.
Opportunity Readiness, Entrepreneurship, Hacking interviews/Recruitment, Giving TED and TEDx talks.and Pitching
The A to Z Guide to Culture Books and Employee ManualsNOBL
Facebook, Netflix, Valve, and Zappos are famous for their culture manuals–documents which introduce team members (and potential employees) to their way of working. But every company, regardless of its size or stage, can benefit from a clear understanding of how their employees work together and the unique aspects of culture that set them apart. We've gathered over two dozen examples and called out helpful features.
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...Milena Milicevic
This content was presented at the Youth Forum Strasbourg Meetings: Focus Russia. Milena Milićević was one of the lecturers at the conference. You can find more information about the event:
Reflecting on the state of social enterprise in 2021 as part of a keynote address to SELNET's (a local social enterprise network) inaugural on-line member networking event.
Start-ups are all the rage these days, everyone is trying to create the next facebook, twitter or whatever. Where's your idea for a killer startup?? Here's a template that will help you for sure. | abhishek.shah@live.com
Elevators Need No Pitches You Need ThemAbhishek Shah
An elevator pitch (or elevator statement) is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.
Credits Wikipedia
You Should Stop Looking for Venture CapitalAbhishek Shah
Perhaps the adage is true: We want what we can’t have. And yet it can be argued that your chances of success are greater if you stop looking for VC money and focus your energy on bootstrapping your business and attracting customers.
The Who What Where When And Why Of Social Media Lead GenerationAbhishek Shah
Social Media is the place to be for lead generation. Each platform offers insight and information about thousands of potential prospects, and it’s all right there waiting for you.
But in order for your strategy to be efficient and effective, you have to identify the 5 W’s of your lead generation: Who, What, Where, When, and Why.
This SlideShare will give you a brief breakdown of what these elements are and how to use them to your advantage.
Everything You're Doing Wrong With Your Pitch & How To Fix ItClark Van Der Beken
Learn from Tamsen Webster on how to frame your product in the right way so customers respond based on on what you know about them and what action you want them to take.
Customizable pitch deck templates which include two different versions, both built by leading seed investors at NextView Ventures. Entrepreneurs can use them to save time while building a pitch deck to raise seed capital.
Sometimes you think you are on the right path and everything is going smoothly… then out of nowhere, an unexpected obstacle stares you right in the eye. What do you do?
Below are some early warning signs that you might be in trouble.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
Take the online video course on Udemy:
https://www.udemy.com/course/the-best-startup-investor-pitch-deck/?referralCode=A5ED0FBD65120A93A16E
3.5+hrs of video content, walking step by step each part of the pitch, with personal VC stories, examples, and advice.
The "Best" Startup Investor Pitch Deck is an aggregation of some of the best pitch decks and wisdom from some of the top angels, VCs, and entrepreneurs including my own person insight/experience. The slide deck includes a template for entrepreneurs to use to present to investors, with details on what should be addressed on each slide. There are also additional slides on how best to pitch to investors effectively, how to design and format slides, and what to do before the pitch.
A reproduction of the official pitch deck template recommended by leading VC firm Sequoia Capital.
YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES:
> Airbnb pitch deck @ https://pitchdeckcoach.com/airbnb-pitch-deck
> Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck
> FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template
> Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template
NEED HELP WITH YOUR PITCH DECK?
See how I can help then book a free call @ https://pitchdeckcoach.com/
MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
StoryStack - The Role of Narrative and Story Telling in Your Startup. Alan Weinkrantz
You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Strategic Public Relations and Personal BrandingAlan Weinkrantz
Alan Weinkrantz presentation to Students at Trinity University on Strategic PR and Personal Branding. Presentation includes discussion case study of Denim Group, founded by 2 Trinity Univ. alumni
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Overview of what it takes to conceive and execute a startup idea; where entrepreneurial ideas come from; dispelling some myths about entrepreneurship; short case studies and examples of different types of startup success.
Similar to Above The Code: Early Stage PR for Palestinian Startups (20)
Presentation to the heads of all Jewish organizations in San Antonio, Texas on my experience and insights of living and working in Israel's startup and innovation ecosystem from Nov 2014 to January 2016.
Above the Code: Principles of Startup Communications : Enterprise greece - Co...Alan Weinkrantz
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, shares his insights from living and working in Israel and looking at how to connect San Antonio and Startup Nation.
Above The Code: 10 Principles of Startup CommunicationsAlan Weinkrantz
Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
Alan Weinkrantz, Rackspace’s Brand Ambassador to Israel, shares his insights on Israel’s startup and innovation economy at Café Commerce / San Antonio.
Weinkrantz has traveled to Israel more than 50 times in the last 20 years and has just returned from an initial four month engagement to introduce and promote the Rackspace Startups program. Israel is now the world’s second largest startup ecosystem after Silicon Valley and ranked. He returns to Israel April 4.
Weinkrantz is a contributing columnist to "The Times of Israel" and "Geektime," where he covers the narrative of the startup economy.
In this talk Weinkrantz will shares his insights, compelling facts, photography and his view of how and why Israel has become a startup and innovation economic power house that last year saw over $3 billion in startup exits.
SXSW 2015 - When New Businesses Launch at The Public LibraryAlan Weinkrantz
As a public center for learning, research and discovery, how can we advance and find new purposes and missions for the public library?
The San Antonio Public library embarked on a new initiative to create Cafe Commerce – a 10,000 square foot resource and learning center focused making entrepreneurship easier, and to strengthen the support infrastructure for small business owners. In collaboration with Accion Texas, the nation's largest microlender, Cafe Commerce was created and launch in June 2014.
Licensing content and programming from The Kaufman Foundation, as well as creating its own events and tapping into local mentors, Cafe Commerce became a center for new business creation and inspiration.
In this fireside chat, Alan Weinkrantz will interviewed Cafe Commerce President, Peter L. French, on lessons learned, best practices, and how other libraries can create similar resource centers focused on startup and entrepreneurial ecosystems in their community.
StoryStack- The Role of PR and Branded Journalism for Education - Focused sta...Alan Weinkrantz
Please view: http://www.kpcb.com/internet-trends and go to slide # 24 - 28 ... focused on the opportunities in the education space. This report just came out and is an annual study that is highly regarded. I am going to use some of in my presentation. Education is a wonderful thing and all, but it's also a huge, global market opportunity
Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
Technology Public Relations Consultant, Alan Weinkrantz, presents his views on how to approach the first steps in building your personal brand. For the purpose of this presentation, it's based on building your personal brand starting with being at Geekdom. For non-Geekdom members, the same principles apply.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
2. TODAY...
•Presentation online @ www.alanweinkrantz.com
•Sharing principles, methods, approaches... each company is different
•Practical tips, hints and actionable steps you can take with you
3. Why is a PR person here to talk
about “PR,” when we are hardly
ready to even think about this?
4. EARLY STAGE PR
•This is NOT about getting media coverage
•It’s about getting your startup prepared and put you in the mindset of:
•Listening to media
•Building your brand’s narrative
•Telling and sharing your story
•Being discovered by media
5. IN MY LIFETIME...
•Three transformational periods that raised the global consciousness
•Blues & Rock music - BB King,The Beatles, Rolling Stones,The Who,
etc.
•The infrastructure of what become the Internet
•The rise of the social & connected web
6. We are living in one
of the greatest
cultural and
business shifts ever
8. You have a compelling
start-up.
How do you connect
with the rest of the
world?
9. INTRO...
•Who’s in the room?
•Startups: Status / Funding / Distribution / Partnerships
•Companies: Technology / Product / Markets
•Media coverage? Impact?
10. I’M HERE....
•To help you....
• think about the importance and role of branded content and story
telling...
•share your startup or company’s story
•connect in a whole new way that a few years ago was left to the
marketing department or an external ad agency or PR firm
•discover and build the editorial fabric of your startup and help you
succeed
11. ABOUT
•30 years - yup, I am an old school PR guy.... and believe in the real
power of PR
•Discovering the global startup economy
•Involved with Israel’s traditional tech sector for the last 18 years
12. LASTTWOYEARS
• Speaking / Writing ... Observing / Watching
• Geekdom - San Antonio
• Wayra - Buenos Aires
• TechLoft -Tel Aviv
• GeekCamp - Santiago
• TechStars Cloud - San Antonio
• MexicanVC (500 Startups) - Mexico City
• Microsoft Azure -Tel Aviv
• The Leaders Palestine - Ramallah
• Google -Tel Aviv
13. GOOD NEWS :)
•Very low cost / no cost to
create a start-up
•Big Idea
•Core team
•Strong will
•Servers / hosting
14. BAD NEWS :(
•Someone in NewYork, Madrid, San Francisco, Singapore,Tel Aviv,
Mumbai is thinking the same thing as you are :(
•Hard to have a defensible position
•Hard to protect your IP
•Getting traction is tough
16. QUALITIES NOW
•No Intellectual property
•Nothing really defensible
•Strategic investors & partners - Friends, Family,Angels, etc.
•Up until recently....No funding, or angel, micro, friends & family funding
•Easy to run a virtual company... no real address, presence from a co-
working space and an IP phone number
17. THE WORLD AS WE KNEW IT
•Hardware
•Software
•Telecom
•Security
•Bio Sciences
•Medical Devices
Go to School
Internships
Go to College / University
Summer Job
Go to Work
18. THE WORLD AS WE KNOW IT
•Consumer Web
•Mobile
•SaaS
•Subscription
•eCommerce
•Marketplace
High School
Startup
College / University - or not...
Startup
Accelerator
Startup
Work
Startup
Quit Day Job
Startup
42. ... but we never learn the art of
story telling, or how to write in
simple language to explain what
we are doing and what we feel
43. What you say, how you speak
and what you communicate are
the new lyrics of the
online world
44. The experience your deliver on
the platforms we now interface
and engage with, are enabling
billions of people on the planet
to create the new melodies of a
socially connected world
45. WRITE FOR STORYTELLING
•Why is what you are working on important?
•How are you improving lives?
•How are you helping people hack their own lives?
•What are you seeing in the way people are taking responsibility for
their own health
46. LOOK WHATYOU DID!
•Solved a problem
•Figured out a way to connect two or more things and do something
special with it
•Codified a process, expertise, method or a discovery
•Delivering of new type of experience on the devices & platforms we
are using today - and in the future
47. GUIDESTO WRITING
•Write like you speak...record yourself and transcribe what you say
•Pretend you are speaking to an audience.... write in front of a mirror
(seriously...)
•Think of how you felt when you were read stories as a child
48. WHYTHIS MATTERSTODAY...
•Story telling, having a voice, and the on-going narrative is a reflection
of your startup / company’s heart and soul
•It becomes the body of work that helps you recruit talent, attract
investors, customers, build partnerships, and be discovered by the
media
51. WHAT I BELIEVE
•Branded content & story telling is what’s next
• It’s harder and harder to “get coverage” because of the volume of
noise
•Every company is a media company
•Your startup is a rock band... you’re in the studio figuring out
something new
52. WHAT I BELIEVE
•Story is a defensible business strategy
•Narrative is the supporting infrastructure for your brand
•Tone is the voice of your brand
53. WHAT I BELIEVE
•12 Fundamental Belief Sets
•Not everything I do always works
•I do this for me... I do this for clients.
•There’s always exceptions to the rules
•Discussion is based on a combination of experience and principles
54. WHAT I SEE...
•Great ideas
•Cool technology
•Understanding the role of UI / UX
•Little, or no thinking through the role of the written word, language,
tone, voice and “speaking through” the devices we are using in our
daily lives
58. #1 - STOP PITCHING
•Start story telling
•Your pitch helps clarify / define
what you do, but really sucks as
a way to get coverage
59. #2 -YOU’RE REALLY A MEDIA
COMPANYTHAT....
•Creates and makes media
so you’ll be discovered,
found and shared
•YouTube
•Twitter
•Facebook
•Blog
•Pinterest
•Instagram
•SoundCloud
•Google Plus
•LinkedIn
•UStream
60. #3 BUILD A BODY OF WORK...
•Your expertise
• Help the media do their job
• So you can be quoted
being discovered and
covered by media leads to
new opportunities...
61. #4 IT’S NOT ABOUTYOU
•How do you help others do
something in a compelling way
you could not do before
62. #5 BE HUMAN
•Get off your perch and write
like you would speak
•Converse with your potential
market wherever they are
63. #6 LIKE MINDED PEOPLETEND
TO FIND EACH OTHER
•Give them a place to connect
and share their story
•Consider aligning with other
startups like yours to create a
multinational startup
64. #7 HAVE A MISSION
•We’re out to make __________ better
•We want to help _____ do _______
•We want to help others the opportunity to ________
•We’re connecting _______ with ______ so they can ________
•We make it easier to ____________
•Have your voice be heard about _________
65. #8THINK LIKE A SOCIAL
DEMOGRAPHER
•The potential to collect “Big Data” means you have something of
incredible value to a potential partner, investor, or brand
•Gives you a better chance of a lift when an exit may present itself
•Big data lends itself to infographics, which contributes to your thought
leadership and a great way to get media coverage
66. technology platform
spark -
what if?
story...
BIG DATA
real value
narrative to
engagement
Lift towards an exit... (c) Alan Weinkrantz
“some
funding.”..
67. #9 PUT IT OUTTHERE
•You never know who is going to find your content and engage
• You don’t have to have high quality production values to do this
• Hardware is cheap. Tools are free. Tons of creatives to help you.
• Put your brand in play
68. #10 DRAW, PAINT,
PHOTOGRAPH, ROCK OUT
•Do something or learn to do
something creative other than
working on your startup
•It will re-wire your brain in an
unexpected way
my drums circa 1968
69. #11 IT’S NOT ALWAYS
REPLICABLE
•Just because one strategy or
tactic worked for one company
does not mean it will work for
another
70. #12 GET LUCKY
•Go wide
•Get lucky
•Run with it when you strike a
chord
72. PLAN....
•Post and write relevant content
so you can be a source to media
on your field of expertise
•Develop & publish infographics
you can share
•Follow a wish list of 20
journalists you think should
cover you
•Read and comment on relevant
articles without being self
promotional.
•Ask end user / beta customers if
you can refer to them to media
•Follow editorial calendars
•Create your own editorial
calendar
75. NOW....
•Make a wish list of where you
belong
•business / tech / bloggers
•media appropriate to your
space
•analysts / influencers
appropriate to your space
•track competitors or
companies in your periphery
on news.google.com to see
who covers and writes about
them
•track competitors on Angel.co
76. PLAN FOR PR
•If you follow some of these basic
principles, you’ll be further
ahead.
•This process takes at least six
months to one year to really get
on a journalist’s radar and be
sticky - sometimes you can get
lucky
•Get everyone on your team to
make this part of their regimen
as it will make them aware of
the opportunities that await you
when you are ready.
•Bring up PR in your team
meetings in a “what if...” scenario.
Be Ready For PR SoYou Can Succeed
77. RECOMMENDED READING
•How to HackYour Startup’s Public Relations Strategy
http://blog.clarity.fm/how-to-hack-your-startups-pr/
•Why Branded Content is Beating Editorial
http://www.digiday.com/brands/why-branded-content-is-beating-editorial/
•The Pressures of Content Creation
http://www.scottmonty.com/2012/11/the-pressures-of-content-creation.html
•Brands Will Become Media
http://darmano.typepad.com/logic_emotion/2012/11/brand_media.html
78. TOOLSYOU CAN USE...
•Most are free
•Develop a discovery mentality
•Start connecting the dots
•There are journalists looking for compelling ideas