Uploaded byAmy Mascott
Achieve presentation
The document outlines the history and growth of Amy Mascott's social media presence over 10 years, beginning with starting a blog called Teachmama in 2008. It details her expanding use of platforms like Facebook, Twitter, and developing an online community called WeTeach. The goal was to connect with other teachers and mothers, build her brand, and learn new skills along the way.
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Achieve presentation
- 1. + social media mama growing teach mama from the ground up: blogging, tweeting, liking, and chatting social media mama * amy mascott * teachmama.com
- 2. + history. . . 8 yrs ago: 10 yrs ago: - 2nd yr teaching in - 4th yr teaching in MCPS HCPSS - pregnant - engaged * Eudora email, Marks, Gradebook Plus * First Class, Making theknot.com The Grade, storknet.com, parenting.com social media mama * amy mascott * teachmama.com
- 3. + history. . . 6 yrs ago: 3 yrs ago: - 20 month old and a - 4, 3, 1 year old newborn - diapers, bottles, - tutoring, parenting messes - Master’s in Reading - Needy friends * internet, Sesame * Facebook, blog Workshop, blog-hater, lurker, Twitter lurker, social media mama * amy mascott * teachmama.com
- 4. + November 2008.. . teachmama.com • Blogger • early html • godaddy.com social media mama * amy mascott * teachmama.com
- 5. + first post: November 2008 I’ve finally jumped on the bandwagon of the blogging world, and, I have to admit, I’m doing it reluctantly and imperfectly. Being a lover of interaction with people, I often wondered how bloggers fit their blogging, tweeting, facebooking, and cyber-interacting into their real lives, especially those who are full-time, stay-at-home with their kiddos types. I can barely finish cleaning up the breakfast dishes, do a load of laundry, or read the newspaper, let alone actually find time to sit down, relax, and read someone else’s blog. . . . However, I have come to realize that I cannot be an internet and blog-hater for much longer, or I will be left behind, and I refuse to be so. So instead of complaining, I’ve decided to share my world, as nutty and crazy and unorganized as it is, with others, for three reasons: social media mama * amy mascott * teachmama.com
- 6. + 3 reasons for starting the blog: 1. I love teaching. I miss teaching. But I’m forgetting some really important students. 2. My second reason for throwing myself out there to the sharks is to help other teachers-turned SAHM’s find ways of earning some extra money by launching their own tutoring business. 3. My last reason is that there’s no better way of learning than by doing. So here I am. . . Maybe you will find humor in the way I fumble with my early-elementary knowledge of websites and weblogs, the way I try to stumble to keep up with the rest. social media mama * amy mascott * teachmama.com
- 7. + goal: develop community family readers friends companies Teachmama.com MOMS Club conferences Twitter DC Metro preschool Moms social media mama * amy mascott * teachmama.com
- 8. + June 2009.. . teachmama re-vamp • Digital Image Suite • Amazon store • ads, sponsors, giveaways • 4Shared.com social media mama * amy mascott * teachmama.com
- 9. + goal: carve out my niche read write comment maintain focus declare myself the expert social media mama * amy mascott * teachmama.com
- 10. + goal: grow online community Facebook Twitter: • fan page • Twitter parties • RSS • #hashtags • Invite friends to ‘fan’ / ‘like’ • conversation build brand Blog FREElancing • comments • guest posts, bigger blogs • conversation • eZines • linkys, hops, awards • bigger sites: Washington Times social media mama * amy mascott * teachmama.com
- 11. + February 2010. . . we teach: weteachgroup.com • ning.com • message blast • personalized community • newsletter: Mail Chimp • online forum • sponsors • 40+ groups, 2900+ members social media mama * amy mascott * teachmama.com
- 12. + goal: learn, connect, grow teach mama we teach Twitter Yes! No. . . Facebook fan page Yes! Yes! newsletter No. . . Yes! sponsors Yes! Yes! eBook No. . . Yes! discussion Yes! Yes! social media mama * amy mascott * teachmama.com
- 13. + goal: make it easy (for others) 4Shared: 4shared.com facebook.com/teachmama Share documents Pagemoto-- pagemodo.com Apps– RSS Graffiti -- Scribd: pagemodo.com scribd.com/teachmama Shortstack— Create lists, followers, shelf shortstackapp.com/ Share on Facebook, Twitter ‘Like’ pages– tag pages, Embed documents on site people, events YouTube: Linked In: linkedin.com youtube.com/teachmama1 online resume Share videos Facebook: social media mama * amy mascott * teachmama.com
- 14. + goal: make it easy (for me) RSS: www.google.com Slideshows read, stay in touch with others’ blogs Picnik: www.picnik.com Photo editing Pinterest: Connected to Flickr www.pinterest.com/teachma ma HootSuite: hootsuite.com Visual, quick! Schedule tweets Schedule FB posts Tumblr: www.teachmama.tumblr.com Twitter: twitter.com My faves, quick a la blog Lists, groups, columns, about Followers, tweets, tags Triberr: triberr.com Join ‘tribes’ auto tweet posts Flickr: www.flickr.com social media mama * amy mascott * teachmama.com
- 15. + goal: move onward, upward Publishing Growing Partnering Speaking Learning social media mama * amy mascott * teachmama.com