Pinterest is a visual discovery engine where users can create boards to organize and share things they find interesting online. It has grown rapidly since launching in 2010, reaching over 10 million daily active users. Users can pin images, videos and other content to their boards from other websites or upload their own. Brands have also started using Pinterest to inspire customers, sell products, raise awareness and get customers involved. While focused on growth, Pinterest may explore advertising or affiliate links as revenue models in the future. Top users include Jane Wang, Christine Martinez and Ben Silbermann, who have millions of followers each. Pinterest integrates closely with Facebook for user profiles and driving traffic between the two platforms.

1. BY ROMINA STAN
21 FEBRUARIE 2012
BUCHAREST MASHABLE MEETUP(S)

2. Content
Origine
Ce e Pinterest?
o Elemente
 Pining
 Continut
Business model
Stats, Facts & Demographics
Cum este folosit
 Indivizi
 Top useri
 Ce poti face pe Pinterest
 Branduri
 Top Brands
 Best Practices
Altele
 Monitorizare
 Protectie impotriva Pinterest
 Altele din altele

3. Pinterest?
-pe scurt-
Jenie Holland
http://www.flickr.com/photos/jeniholland02/6625851305/

4. Cum a inceput
totul…
o Evan Sharp,
Pinterest Designer si
Co-Founder
o A lucrat inainte la
Facebook
o Au inceput in
decembire 2009
o Au dat drumul in
martie 2010

5. Ce este Pinterest
O platforma pe care userii isi pot crea
pinboard-uri virtuale cu lucruri gasite
online sau uploadate, grupate in functie
de interese/pasiuni.
" Organize and share
things you love. "
E ca un bookmarking site asumat (tot
ce faci este vizibil) si axat pe partea
vizuala.
Mai este: o retea sociala, o platforma
de colaborare, un CV bulider, un gift
finder, o sursa de inspiratie, etc.
"connect everyone in the
world through the
things' they find
interesting. "

6. Elemente
Inscriere
 Invite based only
 Highly connected with Facebook and Twitter (adica nu te poti inscrie daca nu ai un cont pe una
dintre aceste platforme)
Profil
 Boards (individual sau collaborative)
 Pins/Re-pins
 Likes
 Follow (un user sau un board)
 Newsfeed
Platforma
 Pinners you follow
 Everything (categorii)
 Videos
 Popular
 Gifts

7. Profil
Boards (individual sau collaborative) |
Pins/Re-pins |Likes |Follow (un user sau
un board) |Newsfeed

8. s-a modificat in timp
Platforma
Pinners you follow | Everything
(categorii) | Videos | Popular | Gifts

9. Pinning
Pin, repin or upload your content
Site content vs. Member content

10. Pinning
 Site content = Pins
 Materialul este adus pe site de pe alte site-uri.
 Nimeni nu are drepturi comerciale asupra lui.
 Member content = Upload a pin
 Materialul este urcat de useri
 Acestia renunta la orice drept de proprietate in favoarea platformei.

11. Business model
“Right now, we are focused on growing Pinterest and making it more valuable. To fund these
efforts, we have taken outside investment from entrepreneurs and venture capitalists. In
the past, we've tested a few different approaches to making money such as affiliate links.
We might also try adding advertisements, but we haven't done this yet.
Even though making money isn't our top priority right now, it is a long term goal. After all,
we want Pinterest to be here to stay!”
Pinterest.com
Other conspiracy theories on my board “About Pinterest”! pinterest.com/rominastan/about-pinterest/

12. Stats, Facts &
Demographics
Primul website care a
ajuns la 10 mil de
utilizatori zilnici intr-un
timp atat de scurt.
…si creste.
Stats

13. “Pinterest drives
more referral
traffic than
Google Plus,
LinkedIn and
YouTube
combined”
Facts

14. “According to
comScore, the
average Pinterest
user spend 88.3
minutes per month
on the site,
compared to 2.5
hours on Tumblr,
and 7 hours on
Facebook. ” 2011
Facts - continuare

15. Demographics: US vs UK
age and education
Visual.ly

16. Cum este folosit
Indivizi
 Ce poti face pe Pinterest
 Top Useri
Branduri
 Ce poti face pe Pinterest
 Exemple

17. Auras isi doreste sa calatoreasca “nice places”
Yes, there is no
such a thing as
privacy!

18. Nu am gasit-o pe Oana, in schimb am gasit o alta Oana… pe care o
cunosteam. Ce nu stiam insa este ca e pasionata de gatit!

19. Bogdan e fan “Internet & Social media”…. noi am spune
INFOGRAFICE

20. Pandutzu vine cu un board mai “muzical”

21. Andreea zice ca e de test, noi le spunem QUOTES

22. Insa Andra s-a prins ca “there is more to it” si m-a
inviat la un collective enthusiasm
Oricine poate face un
collaborative board. Odata
membru, poti adauga si
scoate useri. Nu exista un
admin al board-ului

23. Iar altii au luat-o ceva mai in serios si si-au facut un CV

24. sau uhm well.. unii au gasit diferite intrebuintari

25. TOP USERS
Top followed
 Jane Wang – 2 450 830 - general
 Christine Martinez – 986 300 – cute things
 Ben Silbermann – 883 755 - home deco, DIY
http://www.zoomsphere.com/charts/pinterest/all/profiles/#!0|10
Must follow @mashable
 Focus: Photography/Art
 Focus: Gifts/Gadgets
 Focus: Color Inspiration
List:
http://mashable.com/2012/01/29/pinterest-users-to-follow/#4530921-Joy-Cho--Oh-Joy

26. Jane Wang
Este mama unuia
dintre co-founders!

27. Mark Zuckerberg
Facebook + Pinterest =
LOVE

28. Facebook + Pinterest = LOVE
Oamenii se inregistreaza pe Pe Facebook, poza frumoasa
Pinterest cu contul lor de Facebook. de pe Pinterest
Dau “Pin”/“Repin”/ “Like”/”Follow” la ceva. genereaza discutii si
Totul pe Pinterest este vizibil. poate trimite oamenii
By default, apare postat pe inapoi pe Pinterest
pagina lor de Facebook
Pe Pinterest gasesc
din nou continut There’s some love with
si il share-uiesc twitter, but not as much.
pe Facebook Really now, on Facebook
you can have your own
“Pinterest timeline”!

29. Brand USAGE
Sell your products
Hold a contest
Get personal
Inspire your customers
Offer exclusive discounts
Raise awareness
Get the customer involved
Invite customers to your events
Follow other brands
+ alte 56 de posibilitati: http://www.copyblogger.com/pinterest-marketing/

30. Inspire your customers/ Get them involved
WHOLE FOODS MARKET

31. Get Personal
Better Homes and Gardens

32. Behind the scenes
TODAY

33. Sell products
ASOS.com

34. Raise Awareness
MOEW – adopt a cat

35. Altele
Monitorizare
http://pinterest.com/
source/yoursite.com
Protectie impotriva
Pinterest
 Special codes
 Report form Take away:
Ce e aiurea
• Search function
• Pinurile se repeta
• Not really a social
platform (mesaje)
• Board-urile sunt
publice, there’s no
way around it!

36. Multumesc! 

37. Resurse
MY PINBOARD ON PINTEREST
pinterest.com/rominastan/about-pinterest/

38. Romina Stan
Connecting dots online on
facebook.com/Romina.Stan
twitter.com/RominaStan
pinterest.com/RominaStan
www.RominaStan.wordpress.com
Follow me!