Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
Above The Code (TM) Story Telling & Branded Content - : TechLoft / Tel Aviv...Alan Weinkrantz
U.S. Public Relations Consultant, Alan Weinkrantz' nsights on Story Telling and Branded Content Strategies for 2013.
Weinkrantz's core premise of the discussion will be based on studying and playing music for the last 50 years, with his belief sets about music being the original code with great story telling.
What Weinkrantz sees today in most startups is great code, great UI and little and generally no story telling. He will discuss the art of story telling in the context of a building and sustaining a startup and its role in adding value to a company.
Visit: http://www.alanweinkrantz.com or email Alan - alan@weinkrantz.com
Story telling, having a voice, and the on-going narrative is a reflection of the startup's heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media. It is the later that he will focus on. This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors.
COVID-19 has upended the job market resulting in over 20 million people becoming unemployed within a relatively short period of time.
However, despite the daunting numbers, job opportunities are still available. In this webinar, the speaker will discuss:
* How to develop a comprehensive job search strategy
* How to write a resume that gets seen
* Key ways to stand out in the interview
* What industries are continuing to hire
and more!
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...Milena Milicevic
This content was presented at the Youth Forum Strasbourg Meetings: Focus Russia. Milena Milićević was one of the lecturers at the conference. You can find more information about the event:
Presentations for Meet IT workshops on Entrepreneurship 2020Richard Lucas
on 5th January I led four workshops near Warsaw as part of the Machine Learning Winter Camp for 13-21 year olds led by the
https://meetit.eu team.
Opportunity Readiness, Entrepreneurship, Hacking interviews/Recruitment, Giving TED and TEDx talks.and Pitching
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...MassTLC
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot presented at MassTLC and General Assembly's Tech Community's Guide to Onboarding 2/2/16 at WeWork Boston
The A to Z Guide to Culture Books and Employee ManualsNOBL
Facebook, Netflix, Valve, and Zappos are famous for their culture manuals–documents which introduce team members (and potential employees) to their way of working. But every company, regardless of its size or stage, can benefit from a clear understanding of how their employees work together and the unique aspects of culture that set them apart. We've gathered over two dozen examples and called out helpful features.
Reflecting on the state of social enterprise in 2021 as part of a keynote address to SELNET's (a local social enterprise network) inaugural on-line member networking event.
For Digital 22, the Culture Code defines what we believe in, what we do and how we work with people internally and externally. It's a way of formalising our DNA and the soul of the company so it becomes the backbone of how to act at work.
WebAble is a young company built on a strong foundation of culture. We believe pay-checks and perks are important, but that is not why we come to work every morning. Security and recognition keep us alive, but passion and creativity are worth dying for. This deck summarises key elements of our cultural foundation.
It was created for internal use, but recently we decided to share it with public to help our partners, patrons and prospective employees understand us better.
Leading Cultural Change in Alien CulturesRuss Boreham
Matthew White, senior enterprise architect working with huge organisations including Ericsson and the Saudi Arabian government is an expert in leading cultural change and transformation projects in 'alien' cultures. In this presentation, given recently at an event hosted by T-Impact, Matthew provides a wealth of advice on what to look out for and how to ensure success and a better understanding of the cultures you are working with across the world.
In this slideshare, David Armano of Edelman Digital and Mike Kuczkowski discuss Edelman’s approach and methodology for doing business in a connected age.
COVID-19 has upended the job market resulting in over 20 million people becoming unemployed within a relatively short period of time.
However, despite the daunting numbers, job opportunities are still available. In this webinar, the speaker will discuss:
* How to develop a comprehensive job search strategy
* How to write a resume that gets seen
* Key ways to stand out in the interview
* What industries are continuing to hire
and more!
What it takes to be an entrepreneur? Milena Milicevic at Strasbourg Meetings ...Milena Milicevic
This content was presented at the Youth Forum Strasbourg Meetings: Focus Russia. Milena Milićević was one of the lecturers at the conference. You can find more information about the event:
Presentations for Meet IT workshops on Entrepreneurship 2020Richard Lucas
on 5th January I led four workshops near Warsaw as part of the Machine Learning Winter Camp for 13-21 year olds led by the
https://meetit.eu team.
Opportunity Readiness, Entrepreneurship, Hacking interviews/Recruitment, Giving TED and TEDx talks.and Pitching
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experi...MassTLC
Creating a Company Your (New) Employees Love Katie Burke, VP Culture & Experience HubSpot presented at MassTLC and General Assembly's Tech Community's Guide to Onboarding 2/2/16 at WeWork Boston
The A to Z Guide to Culture Books and Employee ManualsNOBL
Facebook, Netflix, Valve, and Zappos are famous for their culture manuals–documents which introduce team members (and potential employees) to their way of working. But every company, regardless of its size or stage, can benefit from a clear understanding of how their employees work together and the unique aspects of culture that set them apart. We've gathered over two dozen examples and called out helpful features.
Reflecting on the state of social enterprise in 2021 as part of a keynote address to SELNET's (a local social enterprise network) inaugural on-line member networking event.
For Digital 22, the Culture Code defines what we believe in, what we do and how we work with people internally and externally. It's a way of formalising our DNA and the soul of the company so it becomes the backbone of how to act at work.
WebAble is a young company built on a strong foundation of culture. We believe pay-checks and perks are important, but that is not why we come to work every morning. Security and recognition keep us alive, but passion and creativity are worth dying for. This deck summarises key elements of our cultural foundation.
It was created for internal use, but recently we decided to share it with public to help our partners, patrons and prospective employees understand us better.
Leading Cultural Change in Alien CulturesRuss Boreham
Matthew White, senior enterprise architect working with huge organisations including Ericsson and the Saudi Arabian government is an expert in leading cultural change and transformation projects in 'alien' cultures. In this presentation, given recently at an event hosted by T-Impact, Matthew provides a wealth of advice on what to look out for and how to ensure success and a better understanding of the cultures you are working with across the world.
In this slideshare, David Armano of Edelman Digital and Mike Kuczkowski discuss Edelman’s approach and methodology for doing business in a connected age.
Zaarly, named of of the hottest apps of 2011, is a Geben Communication client. In this presentation, Geben president Heather Whaling shares some of the PR strategy and tactics that help build and sustain momentum. Many of the ideas can be implemented, whether you're in startup PR or other sectors.
Learn how to pitch your little startup heart out and actually get somewhere with the media peeps!
Join tech journalist Erica Swallow for an overview of how to interact with tech media as a startup. You'll learn the basics of PR for startups, including how to engage and build relationships with the media, how to craft a press release, top tips for writing an awesome email pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists and what not to do. This class will also include a number of case studies from recent pitches that Erica has received. She will show you a behind-the-scenes look at how she was pitched and where each pitch led. Of course, questions are welcome, so bring your queries and a notebook for taking down your top learnings!
Learn more about Erica's class on Skillshare: http://www.skillshare.com/PR-for-Startups/2036846353
Startup PR: how to pitch your startup to the worldSilvio Gulizia
In this presentation I summarize techniques and tools to present your startup to blogger and media, from the day one to the launch through different steps of communication.
Jonathan Greechan describes various startup PR failures, explaining what can go wrong and how to fix it. He speaks from his vast experience in the startup world and provides key knowledge from which any new founder would benefit.
To learn more from the Founder Institute, check out this awesome new blog post on generating startup PR traction:
http://fi.co/posts/21501
Storytelling has become the “new black” in business communications.
And for good reason.
This deck shares some of the science and anecdotal evidence on why storytelling works.
It also reminds us storytelling wins over corporate speak virtually every time (perhaps not in a quarterly earnings news release).
All with a touch of levity.
We are all born storytellers. But not many of us know how to create and tell stories in the right way. Especially, in presentations and public speaking. Learn about the art of storytelling in our short slide deck covering valuable tips and tricks about it.
Check out our training: http://yanyhbash.ru/training-courses/let-me-speak-from-my-heart-storitelling-v-prezentatsiyakh/
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Above The Code - Successful Startup Communications Strategies for 2015Alan Weinkrantz
Tech PR / Startup Communications Advisor, Alan Weinkrantz shares insights on five simple ways to help you in your startup's PR / Communications plans for 2015
Above The Code - Successful Startup Communications StrategiesAlan Weinkrantz
Sponsored by Rackspace Hosting's Startup Program, Tech PR and Startup Communications advisor, Alan Weinkrantz, shares his insights and 5 key ways to get your communications mojo on for 2015. Presentation given at the HAC - Accelerator in Herzliya, Israel on December 23, 2014
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
StoryStack - The Role of Narrative and Story Telling in Your Startup. Alan Weinkrantz
You have your technology stack. But do you have your story stack? Learn about the five critical elements in building your StoryStack. Presented during New Orleans Entrepreneur Week - The Idea Village / New Orleans - March 26, 2014
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Strategic Public Relations and Personal BrandingAlan Weinkrantz
Alan Weinkrantz presentation to Students at Trinity University on Strategic PR and Personal Branding. Presentation includes discussion case study of Denim Group, founded by 2 Trinity Univ. alumni
Mark Hillary social media workshop in DhakaIT Decisions
Mark Hillary, CEO of IT Decisions in São Paulo, Brazil, travelled to Bangladesh in November 2011 as part of a BASIS mission funded by the UN International Trade Centre. In addition to speaking at the BASIS outsourcing conference and the eAsia event, Mark also delivered a workshop on ideas for using social media for smaller companies...
Content Marketing: It takes a lot of planning to be this spontaneous.Erudite
Successful content marketing assets are 90% planning and 10% execution. In this talk we discuss process, tips, details and tactics to help you pitch like an ad agency, brief like the military and win like a boss. This talk was delivered at Webmarketing Conference Italia, June 2015 #wmf15
Similar to Above The Code - Early Stage Startup PR (20)
Presentation to the heads of all Jewish organizations in San Antonio, Texas on my experience and insights of living and working in Israel's startup and innovation ecosystem from Nov 2014 to January 2016.
Above the Code: Principles of Startup Communications : Enterprise greece - Co...Alan Weinkrantz
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, share insights through his "Above The Code" method, with a focus on Greece's startup and innovation economy. Many of these companies are involved the the semiconductor and micro-electronics industry.
Rackspace Brand Ambassador to Israel, Alan Weinkrantz, shares his insights from living and working in Israel and looking at how to connect San Antonio and Startup Nation.
Above The Code: 10 Principles of Startup CommunicationsAlan Weinkrantz
Presentation at Tel Aviv University - during TAU Innovation Conference - 10 principles of startup PR by Rackspace's Brand Ambassador to Israel, Alan Weinkrantz
Alan Weinkrantz, Rackspace’s Brand Ambassador to Israel, shares his insights on Israel’s startup and innovation economy at Café Commerce / San Antonio.
Weinkrantz has traveled to Israel more than 50 times in the last 20 years and has just returned from an initial four month engagement to introduce and promote the Rackspace Startups program. Israel is now the world’s second largest startup ecosystem after Silicon Valley and ranked. He returns to Israel April 4.
Weinkrantz is a contributing columnist to "The Times of Israel" and "Geektime," where he covers the narrative of the startup economy.
In this talk Weinkrantz will shares his insights, compelling facts, photography and his view of how and why Israel has become a startup and innovation economic power house that last year saw over $3 billion in startup exits.
SXSW 2015 - When New Businesses Launch at The Public LibraryAlan Weinkrantz
As a public center for learning, research and discovery, how can we advance and find new purposes and missions for the public library?
The San Antonio Public library embarked on a new initiative to create Cafe Commerce – a 10,000 square foot resource and learning center focused making entrepreneurship easier, and to strengthen the support infrastructure for small business owners. In collaboration with Accion Texas, the nation's largest microlender, Cafe Commerce was created and launch in June 2014.
Licensing content and programming from The Kaufman Foundation, as well as creating its own events and tapping into local mentors, Cafe Commerce became a center for new business creation and inspiration.
In this fireside chat, Alan Weinkrantz will interviewed Cafe Commerce President, Peter L. French, on lessons learned, best practices, and how other libraries can create similar resource centers focused on startup and entrepreneurial ecosystems in their community.
StoryStack- The Role of PR and Branded Journalism for Education - Focused sta...Alan Weinkrantz
Please view: http://www.kpcb.com/internet-trends and go to slide # 24 - 28 ... focused on the opportunities in the education space. This report just came out and is an annual study that is highly regarded. I am going to use some of in my presentation. Education is a wonderful thing and all, but it's also a huge, global market opportunity
Alan Weinkrantz shared his insights with students at The University of the Incarnate Word (San Antonio) on the concept of branded journalism, and how students should prepare themselves with their own body of work in advance of graduating.
Technology Public Relations Consultant, Alan Weinkrantz, presents his views on how to approach the first steps in building your personal brand. For the purpose of this presentation, it's based on building your personal brand starting with being at Geekdom. For non-Geekdom members, the same principles apply.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
2. TODAY...
•Presentation online @ www.alanweinkrantz.com
•Sharing principles, methods, approaches... each company is different
•Practical tips, hints and actionable steps you can take with you
3. Why is a PR person here to talk
about “PR,” when we are hardly
ready to even think about this?
4. EARLY STAGE PR
•This is NOT about getting media coverage
•It’s about getting your startup prepared and put you in the mindset of:
•Listening to media
•Building your brand’s narrative
•Telling and sharing your story
•Being discovered by media
5. IN MY LIFETIME...
•Three transformational periods that raised the global consciousness
•Blues & Rock music - BB King,The Beatles, Rolling Stones,The Who,
etc.
•The infrastructure of what become the Internet
•The rise of the social & connected web
6. We are living in one
of the greatest
cultural and
business shifts ever
8. You have a compelling
start-up.
How do you connect
with the rest of the
world?
9. INTRO...
•Who’s in the room?
•Startups: Status / Funding / Distribution / Partnerships
•Companies: Technology / Product / Markets
•Media coverage? Impact?
10. I’M HERE....
•To help you....
• think about the importance and role of branded content and story
telling...
•share your startup or company’s story
•connect in a whole new way that a few years ago was left to the
marketing department or an external ad agency or PR firm
•discover and build the editorial fabric of your startup and help you
succeed
11. ABOUT
•30 years - yup, I am an old school PR guy.... and believe in the real
power of PR
•Discovering the global startup economy
•Involved with Israel’s traditional tech sector for the last 18 years
12. LASTTWOYEARS
• Speaking / Writing ... Observing / Watching
• Geekdom - San Antonio
• TechLoft -Tel Aviv
• TechStars Cloud - San Antonio
• MexicanVC (500 Startups) - Mexico City
• Microsoft Azure -Tel Aviv
• The Leaders Palestine - Ramallah
• Google -Tel Aviv
13. GOOD NEWS :)
•Very low cost / no cost to
create a start-up
•Big Idea
•Core team
•Strong will
•Servers / hosting
14. BAD NEWS :(
•Someone in NewYork, Madrid, San Francisco, Singapore,Tel Aviv,
Mumbai is thinking the same thing as you are :(
•Hard to have a defensible position
•Hard to protect your IP
•Getting traction is tough
16. QUALITIES NOW
•No Intellectual property
•Nothing really defensible
•Strategic investors & partners - Friends, Family,Angels, etc.
•Up until recently....No funding, or angel, micro, friends & family funding
•Easy to run a virtual company... no real address, presence from a co-
working space and an IP phone number
17. THE WORLD AS WE KNEW IT
•Hardware
•Software
•Telecom
•Security
•Bio Sciences
•Medical Devices
Go to School
Internships
Army
YearTrip
Go to College / University
Summer Job
Go to Work
18. THE WORLD AS WE KNOW IT
•Consumer Web
•Mobile
•SaaS
•Subscription
•eCommerce
•Marketplace
High School
Startup
Army
Startup
YearTour
College / University - or not...
Startup
Accelerator
Startup
Work
Startup
Quit Day Job
Startup
42. ... but we never learn the art of
story telling, or how to write in
simple language to explain what
we are doing and what we feel
43. What you say, how you speak
and what you communicate are
the new lyrics of the
online world
44. The experience your deliver on
the platforms we now interface
and engage with, are enabling
billions of people on the planet
to create the new melodies of a
socially connected world
45. WRITE FOR STORYTELLING
•Why is what you are working on important?
•How are you improving lives?
•How are you helping people hack their own lives?
•What are you seeing in the way people are taking responsibility for
their own health
46. LOOK WHATYOU DID!
•Solved a problem
•Figured out a way to connect two or more things and do something
special with it
•Codified a process, expertise, method or a discovery
•Delivering of new type of experience on the devices & platforms we
are using today - and in the future
47. GUIDESTO WRITING
•Write like you speak...record yourself and transcribe what you say
•Pretend you are speaking to an audience.... write in front of a mirror
(seriously...)
•Think of how you felt when you were read stories as a child
48. WHYTHIS MATTERSTODAY...
•Story telling, having a voice, and the on-going narrative is a reflection
of your startup / company’s heart and soul
•It becomes the body of work that helps you recruit talent, attract
investors, customers, build partnerships, and be discovered by the
media
51. WHAT I BELIEVE
•Branded content & story telling is what’s next
• It’s harder and harder to “get coverage” because of the volume of
noise
•Every company is a media company
•Your startup is a rock band... you’re in the studio figuring out
something new
52. WHAT I BELIEVE
•Story is a defensible business strategy
•Narrative is the supporting infrastructure for your brand
•Tone is the voice of your brand
53. WHAT I BELIEVE
•12 Fundamental Belief Sets
•Not everything I do always works
•I do this for me... I do this for clients.
•There’s always exceptions to the rules
•Discussion is based on a combination of experience and principles
54. WHAT I SEE...
•Great ideas
•Cool technology
•Understanding the role of UI / UX
•Little, or no thinking through the role of the written word, language,
tone, voice and “speaking through” the devices we are using in our
daily lives
58. #1 - STOP PITCHING
•Start story telling
•Your pitch helps clarify / define
what you do, but really sucks as
a way to get coverage
59. #2 -YOU’RE REALLY A MEDIA
COMPANYTHAT....
•Creates and makes media
so you’ll be discovered,
found and shared
•YouTube
•Twitter
•Facebook
•Blog
•Pinterest
•Instagram
•SoundCloud
•Google Plus
•LinkedIn
•UStream
60. #3 BUILD A BODY OF WORK...
•Your expertise
• Help the media do their job
• So you can be quoted
being discovered and
covered by media leads to
new opportunities...
61. #4 IT’S NOT ABOUTYOU
•How do you help others do
something in a compelling way
you could not do before
62. #5 BE HUMAN
•Get off your perch and write
like you would speak
•Converse with your potential
market wherever they are
63. #6 LIKE MINDED PEOPLETEND
TO FIND EACH OTHER
•Give them a place to connect
and share their story
•Consider aligning with other
startups like yours to create a
multinational startup
64. #7 HAVE A MISSION
•We’re out to make __________ better
•We want to help _____ do _______
•We want to help others the opportunity to ________
•We’re connecting _______ with ______ so they can ________
•We make it easier to ____________
•Have your voice be heard about _________
65. #8THINK LIKE A SOCIAL
DEMOGRAPHER
•The potential to collect “Big Data” means you have something of
incredible value to a potential partner, investor, or brand
•Gives you a better chance of a lift when an exit may present itself
•Big data lends itself to infographics, which contributes to your thought
leadership and a great way to get media coverage
66. technology platform
spark -
what if?
story...
BIG DATA
real value
narrative to
engagement
Lift towards an exit... (c) Alan Weinkrantz
“some
funding.”..
67. #9 PUT IT OUTTHERE
•You never know who is going to find your content and engage
• You don’t have to have high quality production values to do this
• Hardware is cheap. Tools are free. Tons of creatives to help you.
• Put your brand in play
68. #10 DRAW, PAINT,
PHOTOGRAPH, ROCK OUT
•Do something or learn to do
something creative other than
working on your startup
•It will re-wire your brain in an
unexpected way
my drums circa 1968
69. #11 IT’S NOT ALWAYS
REPLICABLE
•Just because one strategy or
tactic worked for one company
does not mean it will work for
another
70. #12 GET LUCKY
•Go wide
•Get lucky
•Run with it when you strike a
chord
72. PLAN....
•Post and write relevant content
so you can be a source to media
on your field of expertise
•Develop & publish infographics
you can share
•Follow a wish list of 20
journalists you think should
cover you
•Read and comment on relevant
articles without being self
promotional.
•Ask end user / beta customers if
you can refer to them to media
•Follow editorial calendars
•Create your own editorial
calendar
75. NOW....
•Make a wish list of where you
belong
•business / tech / bloggers
•media appropriate to your
space
•analysts / influencers
appropriate to your space
•track competitors or
companies in your periphery
on news.google.com to see
who covers and writes about
them
•track competitors on Angel.co
76. PLAN FOR PR
•If you follow some of these basic
principles, you’ll be further
ahead.
•This process takes at least six
months to one year to really get
on a journalist’s radar and be
sticky - sometimes you can get
lucky
•Get everyone on your team to
make this part of their regimen
as it will make them aware of
the opportunities that await you
when you are ready.
•Bring up PR in your team
meetings in a “what if...” scenario.
Be Ready For PR SoYou Can Succeed
77. RECOMMENDED READING
•How to HackYour Startup’s Public Relations Strategy
http://blog.clarity.fm/how-to-hack-your-startups-pr/
•Why Branded Content is Beating Editorial
http://www.digiday.com/brands/why-branded-content-is-beating-editorial/
•The Pressures of Content Creation
http://www.scottmonty.com/2012/11/the-pressures-of-content-creation.html
•Brands Will Become Media
http://darmano.typepad.com/logic_emotion/2012/11/brand_media.html
78. TOOLSYOU CAN USE...
•Most are free
•Develop a discovery mentality
•Start connecting the dots
•There are journalists looking for compelling ideas