This document provides tips for artists on using social media to promote their work and events. It discusses how social media has replaced traditional media for event promotion. The key points are:
1) Artists should build an online audience now through consistently sharing quality, engaging content on platforms like Facebook, Instagram, and Twitter.
2) When promoting an event, artists should create eye-catching Facebook event pages and encourage others to share the event. They should post engaging content leading up to and during the event.
3) Artists should focus on a few major platforms and share high-quality visual and written content regularly while avoiding being too promotional. Interacting with other artists' content is also important.
Flowers, hashtags & tyvek: how to organise an event about games with no budgetLorenzo Pilia
In the last couple of years I've been organising several video game-related events in Berlin, always in my spare time and with little or no budget, such as Join – 1st Local Multiplayer Summit, Talk & Play and the Berlin Twine Jam. In this talk I'd like to share some of the lessons I’ve learnt and give tips to people interested in organising a conference, meetup, game jam or other type of event, focusing on the importance of making them as culturally inclusive as possible.
I've collected some additional resources for people who'd like to organise events here: http://bit.ly/tips4events
This presentation was created for a talk I gave in October 2014 at GameCity 9 in Nottingham, UK.
Flowers, hashtags & tyvek: how to organise an event about games with no budgetLorenzo Pilia
In the last couple of years I've been organising several video game-related events in Berlin, always in my spare time and with little or no budget, such as Join – 1st Local Multiplayer Summit, Talk & Play and the Berlin Twine Jam. In this talk I'd like to share some of the lessons I’ve learnt and give tips to people interested in organising a conference, meetup, game jam or other type of event, focusing on the importance of making them as culturally inclusive as possible.
I've collected some additional resources for people who'd like to organise events here: http://bit.ly/tips4events
This presentation was created for a talk I gave in October 2014 at GameCity 9 in Nottingham, UK.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
Social Media Strategy to Maximize Impact for Animals – VegFund WebinarVegFund
John Oberg, a longtime animal advocate and fan of VegFund, conducted a free webinar for animal advocates who are interested in using social media to help animals.
In this time of quarantining and physical distancing, utilizing our social media presence is more important than ever. Check out the slides and make sure to register (https://vegfund.me/social-media-for-animals) so that you don’t miss this opportunity to learn how to take your social media efforts to the next level!
This webinar will help you:
- Move beyond the basics of social media
- Choose your top platforms
- Perfect your communications
- Create a strategy to achieve your goals
- Build tactics for your content creation
- Grow your audience
John Oberg is a social media influencer and professional dedicated to making the world a kinder place for animals by utilizing the power of social media. In 2019, he launched his own independent project for animals through Patreon to maximize his impact on animals. Previously, he served as Director of New Media for the international animal protection organization, The Humane League, and as Director of Communications for Vegan Outreach. In 2019, he had more than 200 million impressions of his content on social media.
Do-it-yourself (DIY) projects became a popular option in the 1950s for people who wanted to do home improvement or small-scale construction works without acquiring the help of professional services or experts.After more than six decades, the trend has carried on and has been used in other fields and subcultures, such as fashion and crafts.
5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17Vicki Davis
We all have a social media voice. Learn how to use yours for good. The National State Teachers of the Year will be learning and talking about how to have social media success.
Do you feel like you're running your own media company in addition to everything else
that's already on your plate? Blasting out e‐newsletters, Facebook posts, YouTube
videos... Learn how you can keep your digital content in check (and in demand) while
you juggle all of your other responsibilities.
We'll cover how to:
- Create an Editorial Schedule
- Tailor your Messaging by Digital Medium
- Recycle Content in the Archives
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
In Digital Marketing Today, we prepared students for the various circumstances that rise while managing social media presence. Here, we talked about the perks and risks of "going viral", as well as the research needed to jump into "bandwagons" and on timely events. Finally, we touched on User Generated Content (AKA "User Created Content") and the liberties of submission that certain campaigns give.
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
In Digital Marketing Today, we prepared students for the various circumstances that rise while managing social media presence. Here, we talked about the perks and risks of "going viral", as well as the research needed to jump into "bandwagons" and on timely events. Finally, we touched on User Generated Content (AKA "User Created Content") and the liberties of submission that certain campaigns give.
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
Social Media are online venues for Project Mgmt Professionals and all other types of people to present themselves, network with others and to engage in relevant, interesting and engaging conversations about all types of topics and ideas.
Validate Your Startup Idea via Social Media: HOW TOChelsea Dygert
Use popular platforms to gather data, develop a following, refine and validate your new business idea. You are able to create loyal tribe members and create a barrier to entry to your potential competition!
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
We Have to Do Something with Social Media, But What?Gerrit Heijkoop
Contact me via http://www.GerritHeijkoop.com or @GHeijkoop
Title: We Have to Do Something with Social Media, #ButWhat
Speaker: Gerrit Heijkoop, Executive Partner & Speaker at How Can I Be Social (HCIBS)
Location: NH Collection Hotel Krasnapolsky, Amsterdam, Nederland
Date: 15 February 2016, 13:15 - 14:45
Opening keynote session of the HelmsBriscoe European Conference 2016.
Social Media Strategy to Maximize Impact for Animals – VegFund WebinarVegFund
John Oberg, a longtime animal advocate and fan of VegFund, conducted a free webinar for animal advocates who are interested in using social media to help animals.
In this time of quarantining and physical distancing, utilizing our social media presence is more important than ever. Check out the slides and make sure to register (https://vegfund.me/social-media-for-animals) so that you don’t miss this opportunity to learn how to take your social media efforts to the next level!
This webinar will help you:
- Move beyond the basics of social media
- Choose your top platforms
- Perfect your communications
- Create a strategy to achieve your goals
- Build tactics for your content creation
- Grow your audience
John Oberg is a social media influencer and professional dedicated to making the world a kinder place for animals by utilizing the power of social media. In 2019, he launched his own independent project for animals through Patreon to maximize his impact on animals. Previously, he served as Director of New Media for the international animal protection organization, The Humane League, and as Director of Communications for Vegan Outreach. In 2019, he had more than 200 million impressions of his content on social media.
Do-it-yourself (DIY) projects became a popular option in the 1950s for people who wanted to do home improvement or small-scale construction works without acquiring the help of professional services or experts.After more than six decades, the trend has carried on and has been used in other fields and subcultures, such as fashion and crafts.
5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17Vicki Davis
We all have a social media voice. Learn how to use yours for good. The National State Teachers of the Year will be learning and talking about how to have social media success.
Do you feel like you're running your own media company in addition to everything else
that's already on your plate? Blasting out e‐newsletters, Facebook posts, YouTube
videos... Learn how you can keep your digital content in check (and in demand) while
you juggle all of your other responsibilities.
We'll cover how to:
- Create an Editorial Schedule
- Tailor your Messaging by Digital Medium
- Recycle Content in the Archives
Mashable, VICE, Yelp and Ms Darlinghurst explore the definition of a digital influencer, how to produce viral content and the importance of building your community at a fun and informative evening hosted by The Insiders Agency.
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
In Digital Marketing Today, we prepared students for the various circumstances that rise while managing social media presence. Here, we talked about the perks and risks of "going viral", as well as the research needed to jump into "bandwagons" and on timely events. Finally, we touched on User Generated Content (AKA "User Created Content") and the liberties of submission that certain campaigns give.
Virality: Bandwagons, Timely Events, and User Generated Content (Digital Mark...Julian Gamboa
In Digital Marketing Today, we prepared students for the various circumstances that rise while managing social media presence. Here, we talked about the perks and risks of "going viral", as well as the research needed to jump into "bandwagons" and on timely events. Finally, we touched on User Generated Content (AKA "User Created Content") and the liberties of submission that certain campaigns give.
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
Social Media are online venues for Project Mgmt Professionals and all other types of people to present themselves, network with others and to engage in relevant, interesting and engaging conversations about all types of topics and ideas.
Validate Your Startup Idea via Social Media: HOW TOChelsea Dygert
Use popular platforms to gather data, develop a following, refine and validate your new business idea. You are able to create loyal tribe members and create a barrier to entry to your potential competition!
Start your Blog Camp experience off by hearing from content creator and lapsed journalist, Jeff Cutler. He’s been creating messaging, blog posts, videos, photos and even podcasts for companies and individuals for decades. If you recognize the names Brookstone, UNO’s, Ford Motor Company, Fidelity Investments, IDG, Google and Adobe, you’ve got a taste of the caliber of businesses who have hired Jeff to help with their communications.
In this keynote – aside from reminding you to drink your coffee, charge your devices and enjoy yourself – Jeff will try to work you into a frenzy with new methods for looking at the content you already have right in front of you.
People are increasingly mobile and ridiculously distracted. Take control of their eyeballs with content that’s interesting, valuable and fun. Learn the easiest way to get a blog post written; the right way to connect with mainstream media; the most important element about your videos; and much more. Finally, you’ll go away with a few strategies that will help you work more efficiently, examples of the companies that do content right, and an equipment list of the gear you can rely on when crafting your own content.
This session is worth the price of admission…come armed with your questions, too as Jeff will do his best to solve your challenges.
Ten easy to implement ways to grow your online community. A thriving community offers you greater opportunities and be perceived as an influencer and expert in your field of expertise.
Scribefest 2022 - Using Social Media to Engage Your Community, James MacClearyScribe
James is a Co-Director of Breakthrough Communications. He is a serving councillor and has extensive professional experience in communications, working for major charities and campaigning organisations.
At Scribefest 2022, James shared with us his top tips on engaging with your community through the use of social media.
Similar to How artists can use social media to get folks to their damn shows (20)
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
How artists can use social media to get folks to their damn shows
1. How artists can use
social media to get folks
to their damn shows.
By Ryan Crowder
@crowderism
2. Why Social?
THEN
■ You searched out events
■ Limited number of
publications, people read the
same stuff
■ Trusted sources had years
of history behind them
■ Event listings helped keep
things organized
■ Personal / prof. separation
■ Marketing was about info
■ The megaphone worked if
you were organized
3. Why Social?
NOW
● Traditional media outlets struggle
● No one reads or watches the same
thing in a big way
● Now we bond over things/topics
● Trusted curators are the ones now
heard
● Events come through your network
● Build & own your audience or die
● Co-promotion, networks and
partnerships
● Mobile phones are like woah
● Art needs to be visible on the
internet to get attention
4. Social Networks for Artists
● General updates, community
building, event listings,
interactions
● Visual storytelling, artistic
sense, creativity
● Most popular(and expensive),
visual storytelling, messaging,
groups, event listings, alerts
● Visual storytelling, previews,
long-term
● Easy to read/watch/listen and
share, specific curated
content
6. Starting Early
1. Begin building an audience now
2. Share quality content consistently
a. i.e. Inspirations, things that make you think or laugh, support
fellow artists, news and important info
b. Be yourself. Have a sense of humor. Be honest.
c. Be trustworthy: Build a rep as a solid curator
3. Interact with others, stay connected
a. Click "like" and share (you like it, so do others)
4. Avoid being too promotional
a. Remember its not all about you
b. Mix it up; offer value by spreading word of what you are doing;
entertain and enlighten
7. Facebook Event Page Success
Helpful things to have
● Memorable eye-catching images
■ Main image and additional images
● Additional content (links, readings, etc.)
● Video/s (no more than 1 min)
● Colleagues to help with posting
Important steps
● Invite anyone as appropriate
● Ask performers to invite contacts
● Post content every couple days
● Step up posting frequency as the show
approaches, stay on topic
● Don't do it all yourself, ask others to help
Translation: ask fans to share (privately)
8. Facebook
tips
● Use your personal profile; using a page costs money,
unless you pay, roughly 10% of fans will see content
● Got a page? It's ok. Make sure to use Facebook as the
page from time to time to get on people's radar.
● Keep it visual. Instead of a link, post an image and put
the link in the comments
● Try not to exceed a couple posts each day
● Change it up; Don't post the same thing multiple times,
see what people respond to and adapt
● As your show approaches and when you have quality
content, step up your interactions on other people's
pages. Nothing brings support like contributing yourself
9. Good content vs. bad content
Good Bad
r Rehearsal is going so great for the show we
are in there every day and it is really hard but
the sun is shining and I am thiankful for the
opprotunity to do this show. Buy tickets! There
is a part in act 1 that is confusinc and Sharon is
totally working it but it takes a lot of work to
Who knew a crown focus and produce the best results. Don't forget
could weigh so much? to buy tickets!
Keep it short. Keep it visual.
Keep it entertaining - evocative - emotional - i(e)nformative
10. The other networks
Instagram Tumblr
● Clearly articulate your ● Keep it simple, focus on a theme.
perspective with visuals Baking musical? Babies with
● Participate: Interact and bread Tumblr!
like other content ● Liking other's content brings
return visits and subscriptions
Youtube ● Sex and GIFs work very well here
● Unless you plan to post Twitter
regularly, use this to host ● Interact, interact, interact,
your videos, make them RT, RT, RT
easily searchable ● You can repost here, just
don't be obnoxious
WARNING: Don't spread ● Tell stories across multiple
tweets
yourself too thin.
11. Integrating the networks
In other words, how do you do all this!?
● Create a posting calendar & hold yourself to it
○ 3 weeks out - post a rehearsal image, links to tickets
○ 2 weeks out - share a sneak peek of the set, hint the
themes/content
○ 1 week out - share daily photos of props, costumes, etc.
○ 3 days out - share a 30 sec. video of you being excited
○ Day-of morning - steaming cup of spilled coffee
○ Day-of evening - make it easy for audience to share
● Schedule content
○ HootSuite/Tweetdeck - text-based Twitter and Facebook posts
○ Tumblr scheduler, pages can use Facebook scheduler
● Do not sync social profiles
○ No one responds well to auto-posting
from Facebook to Twitter
12. The Privacy Concern
Develop level of comfort with public sharing
You sacrifice privacy for connection
Instead, set privacy controls
● share some with all, all with some
Facebook lists
● Create list of people you feel comfortable sharing everything
● When you post, decide whether to the public or just to the list
Twitter @replies vs. public updates
Instagram private vs. public