The document provides guidance on how to create an effective sales presentation. It discusses that the goal of a presentation is to prove your product can meet customer needs. There are three crucial steps - discuss features/benefits, present marketing plan, and explain business proposition. It also outlines the different elements of an effective presentation, including demonstrations, participation, visual aids, dramatization, and proof. The document stresses capturing attention, creating two-way communication, and involving the prospect.
Elements of a Great Sales Presentation - Chapter 11 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
How to be a good Salesman. Knowing how to sell a product is a skill that must be practiced. Good salespeople have a strong work ethic and never give up on a sale. You must know your product, know your customer, and be able to clearly show how your product will improve the life of your customer. Develop a sales pitch that is specific to the needs of your customer and follow up to close the deal. If you are not able to close the deal, continue to develop a relationship with the customer. You may win them over eventually.
Elements of a Great Sales Presentation - Chapter 11 of Fundamentals of Selling by Charles M. Futrell. Presented to the students of Tolani Institute of Adipur as a part of their Sales Management Course
How to be a good Salesman. Knowing how to sell a product is a skill that must be practiced. Good salespeople have a strong work ethic and never give up on a sale. You must know your product, know your customer, and be able to clearly show how your product will improve the life of your customer. Develop a sales pitch that is specific to the needs of your customer and follow up to close the deal. If you are not able to close the deal, continue to develop a relationship with the customer. You may win them over eventually.
Effective selling skills - the module can be used to coach sales teams on different selling techniques. It covers fundamental principles of sales, various techniques applicable across industries.
Basic selling skills is necessary of people in all walks of life. Our sales training program focuses on effective selling skills. Salesmanship is a skill that can be developed through the learning of good selling techniques.
B2B Solutions' Sales success simplified. Follow this path to make success repeatable and profitable consistently.
This presentation was created leveraging my 20+years of living and practicing these success-steps and harnessing them all at www.interactiveye.com : a business tranformation and digital marketing innovation consulting firm. Cheers anshumali@interactiveye.com
Effective selling skills - the module can be used to coach sales teams on different selling techniques. It covers fundamental principles of sales, various techniques applicable across industries.
Basic selling skills is necessary of people in all walks of life. Our sales training program focuses on effective selling skills. Salesmanship is a skill that can be developed through the learning of good selling techniques.
B2B Solutions' Sales success simplified. Follow this path to make success repeatable and profitable consistently.
This presentation was created leveraging my 20+years of living and practicing these success-steps and harnessing them all at www.interactiveye.com : a business tranformation and digital marketing innovation consulting firm. Cheers anshumali@interactiveye.com
8 steps to create a brand strategy pdf slides.pdfDeanna Dias
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How to crush your remote sales presentationsAjay chinna
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Mastering Persuasion: The Art of Crafting Landing Pages That Speak to Hearts ...kubalesniak93
In the intricate dance of marketing, psychology takes center stage. It's the secret sauce that transforms casual visitors into devoted customers. Understanding the psychology behind persuasion is the key to unlocking the hearts and minds of your audience.
Tips to businesses for better ROI on trade show exhibiting. Presented to members of the Lakeland Builders Association before their annual New Home and Remodeling Expo. Originally presented in 2011.
In this presentation, we'll explore key branding strategies to help you define, develop, and effectively implement a strong, cohesive brand that resonates with your target audience.
Get practical tips for making sales calls, including how to successfully close a sale and follow-up with potential customers.
This lecture focuses on both business-to-consumer (B2C) and business-to-business (B2B) sales.
Connect More and Close More Deals Using Content and Video ProspectingInfluence and Co.
These slides cover:
The value content can bring to your outreach.
How to create content that enables your process and helps you in your conversations.
Specific ways to use content for optimal success.
Why video is the future of sales and how to easily incorporate it into your existing cadence.
Best practices for creating prospecting videos.
How to track the success of your video outreach.
Learn the art of crafting compelling sales pitches for the Irish market. Discover techniques to create tailored pitches that resonate with your prospects, build rapport, and drive conversions. Elevate your sales game with proven strategies for successful pitching.
MAGsus - Home of the Magnificent Minds pitch for Cetaphil's print ad campaign.
Mock simulation for De La SAlle University Master of Marketing Communications - Advertising Class
http://www.niccotan.com/2011/04/blind-taste-test-marketing-research.html
Results of the blind taste test for two unpopular spaghetti brands in the Philippines.
4. According to our book:
The sales presentation is a persuasive
vocal and visual explanation of a
proposition.
5. The basics of marketing remain the same:
Creating a strategy to deliver the
right messages to the right people.
6. Why should we have a presentation?
To prove that what you are selling can meet needs
that have the most importantance to the customer.
7. Purposes of a presentation
(Our main goal is to sell the product to our customer – to help)
Knowledge
Beliefs
Desire or Need
Attitude
Conviction
8. Add them all up:
Knowledge + Beliefs + Desire + Attitude + Conviction
SALES SUCCESS!
9. { In the selling process,
it comes after Approach. }
18. To be a persuasive communicator:
Use logical reasoning.
Persuade through suggestion.
Have a sense of fun.
Personalize relationships.
Build trust.
Be aware of your body language: Always smile!
Control the presentation: Questions re-channel an off-course presentation.
Use diplomacy: Choose your battles.
Consider the Paul Harvey dialogue (conversation style)
Use words as selling tools (simile, metaphor, analogy)
Use parables and storytelling to illustrate a point.
19. Seven factors of good communication:
Use questions
Be empathetic
Keep the message simple
Create mutual trust
Listen
Have a positive attitude and enthusiasm
Be believable
20. Persuasive
Communication
Demonstrations Participation
Salesperson
Dramatization Proof
Visual Aids
23. Persuasive
Communication
Demonstrations Participation
Salesperson
Dramatization Proof
Visual Aids
24. Proof
Past sales help predict the future
The guarantee
Testimonials
Company proof results
Independent research results
25. Persuasive
Communication
Demonstrations Participation
Salesperson
Dramatization Proof
Visual Aids
26. Visual Aids
Increase retention
Strengthen the message
Lessen misunderstanding
Create a unique and lasting impression
Show the buyer that you are a professional
27. Appeal to the prospect’s vision with the intent
of producing mental images of the product’s
features, advantages and benefits.
28. Persuasive
Communication
Demonstrations Participation
Salesperson
Dramatization Proof
Visual Aids
33. A successful demonstration lets the
prospect to:
Do something simple.
Work an important feature.
Do something in a routine of frequently
repeated.
Answer questions through a demonstration
or to give a feedback.
36. Why should we follow this model?
Persuasive
Communication
Demonstrations Participation
Salesperson
Dramatization Proof
Visual Aids
37. It captures attention and interest.
It creates a two-way communication.
It involves the prospect through
participation.
Gives a more complete, clear explanation
of products.
40. How will you
What is your
stage your
objective?
presentation?
How will you
design and Who is your
display visual audience?
aids?
How will you How will you
create structure your
impact? presentation?
41. Your approach technique quickly
captures your prospect’s interest and
immediately finds signals that the
prospect has a need for your product
and is ready to listen.
42. How do you handle presentation
difficulties?
If an interruption comes up, offer to leave
the room or regroup your thoughts.
43. Should you talk about competitors?
Do not refer to a competitor unless
absolutely necessary. Acknowledge your
competitor only briefly & make a detailed
comparison of your product and the
competition’s product when necessary.
In this case, the “strategy” is the presentation of the product
Add them all up and you have SALES SUCCESS
Talk about your product’s FABs or (Features, Advantages & Benefits)
Present a marketing plan:How to resell (for reseller)How to use (for consumer and industrial user)
What’s in it for your customers?
WHAT IS A SALES PRESENTATION MIX?? (find meaning and add under here)
(find out what trial close means)
(participation of customer or seller or both?)
Visuals and Demonstrations will be discussed individually later on. Just need to explain what questions and product use mean.
Under independent research results: Restatement of the benefit before proving itProof source and relevant facts or figures about the productExpansion of the benefit
Dramatics refers to talking or presenting the product in a striking, showy, or extravagant mannerDramatics should be incorporated only when you are 100 percent sure they will work effectivelyOne of the best methods of developing ideas for dramatizations is to watch television commercialsDramatic presentations set you apart from the many salespeople that buyers see each day
Capture attention and interestCreate two-way communicationInvolve the prospect through participationAfford a more complete, clear explanation of productsIncrease a salesperson’s persuasive powers by obtaining positive commitments on a product’s single feature, advantage, or benefitPeople receive 87 percent of their information on the outside world through their eyes and only 13 percent through the other four sensesThe addition of participation is much more persuasive than dramatization alone
Depends if the interruption is personal or confidential.