The document discusses marketing campaigns for a skincare product targeted at teenage girls. It outlines different mediums like Candy Magazine, the Candy website, and Facebook ads as ways to reach teenage girls aged 13-18. Details are provided on readership statistics and demographics for Candy Magazine, as well as pageviews, users, and targeting abilities for the Candy website and Facebook ads. The goal is to make girls feel special every day through a skincare product that keeps their skin looking fresh.

1. Cetaphil Every Age. Every Stage. Every Day

2. Ali - 16 I ’ m tired of bringing my “ kikay kit ” for practices. I need a single item that will help keep my face looking fresh and clean.

3. Michelle - 15 I ’ m breaking out more than I usually do and I don ’ t know why? And no I ’ m not stressed. Some details are, I wake up and my skin is so oily, so I wash it and it becomes super dry. Mid-day it gets really oily and gross.

4. Sam - 14 I want my friends to see that I ’ m not just ALL brains.

5. Sarah - 18 I have bumpy skin. My pores look big in places. My skin looks like it needs help.

6. Diane (18) - Tin (17) - Chloe (18) We just want to be noticed... boys telling us we ’ re pretty.

7. Insight: Girl you ’ re amazing, just the way you are.

8. Big Idea: You don ’ t need a special event to feel special, you CAN be special every day!

9. Confidence

10. Special

11. Fresh

12. Execution: Campaign 1

16. Execution: Campaign 2

23. Medium Candy Magazine Candy Mag Website Facebook Ads

24. Medium: Candy Magazine Target Audience: Girls, 13-18 years old 80% of the Candy Girls say that seeing an ad in Candy tempts them to buy fashion and beauty products. 87% trust and believe the ads that appear in Candy. 87% have bought a product after seeing it in Candy. 76% look forward to and use the product inserts in Candy. 80% have read the details of the ad seen in Candy. 68% have visited the website of the product after seeing an ad in Candy. 84% say that magazines are their primary source of information on fashion and beauty. 86% trust Candy. Source: Candy Readers ’ Survey 2010

25. Medium: Candy Magazine Circulation: 40,000 (Audited June 2010) Total Monthly Readership: 270,888 (Based on Synovate Media Atlas Survey, Wave 2) Frequency: 11 x year Distribution: Bookstores, news stands, magazine stands, convenience stores and supermarkets.

26. Medium: Candy Website Pageviews: 3,815,344 Unique Users: 209,134 From Google Analytics October 30 – November 29, 2010

27. Medium: Facebook Ads Targeting ability is available Total reach: 4,017,584.48 13-15 (9%) 16 - 18 (19%) Average CPC (Cost per Click) = $0.14 Average CPM (Cost per Thousand Impressions) = $0.06 Source: Social baker and Facebook Ads

28. Thank You Date