Dining out fulfills both social and biological needs. Fine dining restaurants offer full table service and high quality meals at high prices, targeting older customers. Casual upscale restaurants deliver professional service at lower prices than fine dining. Quick service restaurants are self-serve with simplified menus and lower prices, prioritizing efficiency over the dining experience. The eating market caters primarily to biological needs through take-out, drive-through, delivery and quick service options.

2. RESTAURANT
• SOCIAL NEEDS : DINNING
MARKET
• BIOLOGICAL NEEDS :
EATING MARKET

3. DINNING
• DINNING IS PREDOMINANTLY A SOCIAL EVENT
• SERVICE IS IMPORTANT
• DEMOGRAPHICS OF CUTOMER IS ALWAYS
IMPORTANT

4. WHY PEOPLE DINE OUT ?
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ESCAPE FROM BOREDOM
TO SOCIALIZE
TO AVOID DRUDGERY
TO TASTE OTHER CUISINE

5. FINE DINING RESTAURANT
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MOST FULL SERVICE
HIGH EMPHASIS ON QUALITY
STAFF IS WELL TRAINED
PRICE CHARGED ARE VERY HIGH
VERY PERSONALISED SERVICE
HAVING GOOD LOCATION IN MARKET
CUSTOMER ARE USUALLY OLDER

6. CASUAL UPSCALE DINING
• THESE ARE ON THE TOP END OF CASUAL
SEGMENT
• MAY BE REFFRERD AS CASUAL FINE DINING
• MEALS ARE LESS TIME CONSUMING
• DELIVER PROFESSIONAL AND ATTENTIVE
SERVICE AT A SIGNIFICANTLY LOWER PRICE
THAN IN FINE DINING RESTAURANT
• MOST ARE HAVING UNIFYING THEME & DECOR

8. EATING MARKET
• THE EATING MARKET CONSISTS OF THOSE
SEGMENTS THAT CATER PRIMARILY TO THE
BIOLOGICAL NEEDS AS OPPOSED TO
PRIMARILY SOCIAL NEEDS.

9. TAKE OUT
• GET THE COOKED FOOD (MEAL) PARCEL
• HIGHLY SIMPLIFIED MENU
• NEARLY ALL QSR OFFERS TAKE OUT FACILITY

10. DRIVE THROUGH
• IT BECOMES AN INTEGRAL PART OF THE QSR
SERVICE STRATEGY
• HAVING ADVANTAGE OF LOW CAPITAL
BECAUSE OF THE SMALL SPACE
• HIGHLY SIMPLIFIED MENU GAVE THEM LOW
OPERATING COST ADVANTAGE.

11. DELIVERY
• NEED DELIVERY EXPERT STAFF
• PRICES ARE BASICALLY COMPETITION BASED

12. QUICK SERVICE RESTAURANT
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MOSTLY SELF SEVICE
HAVING LESS LABOUR COST.
LOWER PRICES MENU.
LESS TIME TO PREPARE FOOD

13. MID SCALED RESTAURANT
• MAY BE TERMED AS MODERATELY FAST FOOD.
• OPERATIONS CLOSELY LOOK LIKE QSR

14. FAMILY RESTAURANT
• PROVIDE TABLE SERVICE
• MAY OFFER SELF SERVICE IN THE FORM OF
SALAD BAR, BREAKFAST BAR & DESSERT BAR.
• USUALLY OFFERS ONLY BREAKFAST, LUNCH
AND DINNER.
• MENUS ARE HAVING WIDE SELECTION.

15. CASUAL RESTAURANT
• PROVIDE A RELAXED ATMOSPHERE AND
REASONABLY PRICED MENU.
• MOSTLY ARE CHAIN RESTAURANTS LIKE : TGI
FRIDAY’S, RUBY TUESDAY ETC.

16. SPECIALITY RESTAURANT
• FEATURING A SPECIFIC KIND OF FOOD
CONSITUTE OR CUISINE IN MENU e.g., SEA
FOOD RESTAURANT
• MOST ARE HAVING THEME BASED