Event management involves applying project management practices to create and develop festivals and events. It involves studying the brand, identifying target audiences, devising event concepts, planning logistics, and coordinating technical aspects. Event management uses strategic marketing tools and provides services for corporate, marketing, leisure, cultural, and personal events. Event management is a multi-million dollar industry that includes fields like MICE, exhibitions, conferences, live music, and sporting events.

1. Event Management

3. Event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context.

4. Social/Life –Cycle event.

5. Education and career event.

6. Sports event.

7. Entertainment event.

8. Political event.

9. Corporate event.