The document summarizes research on the target audience for a choose-your-own-adventure short film about mental health for ages 16-19. It describes existing choose-your-own-adventure films and shows that influenced the project. These include Bandersnatch and A Heist with Markiplier, which use first-person camera and allow the viewer to actively choose options that affect the story. The document also outlines plans to conduct audience research through questionnaires and interviews to understand preferences and identify aspects of the project to appeal to the target demographic.
These are the results and analysis from my main task audience survey. They have helped me discover things about my target audience and also given me confidence in some of the decisions I have made about the film.
These are the results and analysis from my main task audience survey. They have helped me discover things about my target audience and also given me confidence in some of the decisions I have made about the film.
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3. Target Audience Profile
• My target audience for my FMP project is teenagers ages 16-19. This is to
narrow it down to people a similar age to me
• I don’t have a specific gender that the project is aimed for as anyone can
suffer with mental illnesses, which is the base of my ‘choose your own
adventure’ short film.
7. Existing Product
My short film is going to have a similar
setup as to this with the elements of
choice affecting the story throughout the
whole of the narrative and choices that
you had made at the start, come back
around and affect the ending. There are
multiple different endings to this (5 main
endings) and each one is distinct from
each other but depending on what
choices you made before, there are small
differences between versions of the same
ending, proving that every choice has its
small consequences in the long run.
Bandersnatch:
8. Existing Product
This short film is actually based on the
Bandersnatch show on Netflix but this
shows setup is formatted via YouTube. The
choices are easily shown on the screen so
the audience can choose them. The actors
also actively ask you for your choice,
breaking the forth wall, which I think is a
cool thing to add. I like this show as it
involves the camera setup that I would like
to have in my short film. It uses a first
person camera throughout the videos to
put you in the shoes of this person and this
is what I would like to do with my videos.
A Heist with
Markiplier:
28. Bibliography
1. Your, Name. (2018) Target Audience Research Survey (conducted on
DATE)
2. Interviewees, Name. (2018) Target Audience Interviews (conducted on
DATE)
Editor's Notes
Who is the project for, define age range, demographic info, and psychographic info
Collect examples of audience specific information, e.g. viewing figures, online data, etc to support you audience identification
Collect examples of audience specific information, e.g. viewing figures, online data, etc to support you audience identification
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Observation:
What this says about my audience:
How will your product appeal to this audience:
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
