Last week, Rippling, raised a $45 million Series A led by Kleiner Perkins. We took an unusual approach in raising our A, starting with the fact that we had no formal Pitch Deck. Instead, the centerpiece of our fundraising materials was an Investor Memo, which laid out our pitch in prose.
Fundraising success is ultimately driven by the business you’re building and the problems you’re solving for customers. The quality of the materials you prepare and tactics you use during the process are a much less important optimization. But we want to share our memo because we think it's a unique fundraising asset that could be useful to other entrepreneurs and could help fundraising proceed more smoothly for both companies and investors.
Last week, Rippling, raised a $45 million Series A led by Kleiner Perkins. We took an unusual approach in raising our A, starting with the fact that we had no formal Pitch Deck. Instead, the centerpiece of our fundraising materials was an Investor Memo, which laid out our pitch in prose.
Fundraising success is ultimately driven by the business you’re building and the problems you’re solving for customers. The quality of the materials you prepare and tactics you use during the process are a much less important optimization. But we want to share our memo because we think it's a unique fundraising asset that could be useful to other entrepreneurs and could help fundraising proceed more smoothly for both companies and investors.
Deliveroo’s Best Practices for Managing Customers’ Digital Experiences with U...Jonathan Matz
With new technology, marketers have the ability to manage and optimise the quality of experience delivered to their customers - in real-time.
Learn how Pete Lloyd, Site Optimisation Manager at Deliveroo, uses customer experience analytics to locate and iron out bumps in the digital journey, increase conversions and keep customers coming back time and time again.
Capture ROI Success in B2B Digital MarketingWinnie Ng
Is social media or digital marketing just influential and nice to
have for branding purpose? Unlike B-to-C campaign, is the ROI
hardly co-relate directly to sales impact? This
presentation is going to reveal how to effectively set the KPI for digital marketing and measure the digital marketing benefit to business, capture ROI and success.
Modern Architectures: How IoT will Transform and Disrupt your IndustryDreamforce
The Internet of Things is a phenomenon that is disrupting nearly every industry. In this session, we will explore how Salesforce customers and Partners are harnessing IoT to provide new levels of service, intelligence business value across a range of use cases and industries.
These are David Caron's slides from the 11/15 Atlanta HubSpot User's Group meetup. Learn how to leverage the combined power of HubSpot Wistia and use video to improve your inbound marketing.
Deliveroo’s Best Practices for Managing Customers’ Digital Experiences with U...Jonathan Matz
With new technology, marketers have the ability to manage and optimise the quality of experience delivered to their customers - in real-time.
Learn how Pete Lloyd, Site Optimisation Manager at Deliveroo, uses customer experience analytics to locate and iron out bumps in the digital journey, increase conversions and keep customers coming back time and time again.
Capture ROI Success in B2B Digital MarketingWinnie Ng
Is social media or digital marketing just influential and nice to
have for branding purpose? Unlike B-to-C campaign, is the ROI
hardly co-relate directly to sales impact? This
presentation is going to reveal how to effectively set the KPI for digital marketing and measure the digital marketing benefit to business, capture ROI and success.
Modern Architectures: How IoT will Transform and Disrupt your IndustryDreamforce
The Internet of Things is a phenomenon that is disrupting nearly every industry. In this session, we will explore how Salesforce customers and Partners are harnessing IoT to provide new levels of service, intelligence business value across a range of use cases and industries.
These are David Caron's slides from the 11/15 Atlanta HubSpot User's Group meetup. Learn how to leverage the combined power of HubSpot Wistia and use video to improve your inbound marketing.
Using Oracle Eloqua Marketing Automation for Content MarketingAptly GmbH
Content Marketing is buzzing. But how does Oracle Eloqua's Marketing Automation platform help to make happen? This presentation shows the Oracle Eloqua framework for content marketing and explains key features of Eloqua's marketing automation in the context of content marketing.
Marketing Automation Meetup - Eloqua Lead ScoringDerek Bell
On the first Thursday of each month, we host a Marketing Automation Meetup. Generally supporting our Oracle Marketing Cloud Eloqua customers and prospects, these events provide a wide range of information and insight to support Modern Marketers. This event, held 16 April 2015, focussed on Lead Scoring.
Why Use Oracle VM for Oracle Databases? Revera PresentationFrancisco Alvarez
Presentation about results of internal benchmarks done by Revera in NZ regarding the performance of an Oracle Database runing in bare metal vs virtualized environments.
Best Practices in Account Base Marketing for automating your sales funnel for success. Learn a simple process to automate and personalize your sales funnel with behavior-based marketing and lead scoring.
How To Improve Your Lead Quality Using HubSpotHubSpot
All marketers and businesses want to get their sales teams quality leads so they can be more productive and close more business. Companies that build a relationship with their leads over time enjoy success because they pass them to their sales team when they are ready to buy. Join us for a 30 minute webinar and 15 minutes of Q&A to learn how to use the HubSpot software to improve your lead quality and close more customers.
This free webinar will cover:
- How to boost your sales conversion rates by sending automated, customized emails to new online leads on a pre-defined cadence
- Ways to use content and offers effectively so you can identify when leads are ready to buy
- How to track and analyze leads in the HubSpot software to understand where your quality leads are coming from
- Tips to improve the quality of your leads
Marketing automation and it collaboration. eloqua markie award winner 2014 ra...Kimmo Kanerva
Marketing automation and it collaboration. Eloqua Markie Award winner 2014 Rautaruukki. How Ruukki created it's globally awarded lead journey.
Oracle & IDBBN power lunch in Helsinki on Dec 4, 2014
+1000% increase in contact database.
+90% sales qualified leads
No more lost leads
9 different IT systems integrated
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
Oracle Policy Automation - Making Policies Work for You (NCOAUG 2014)anilnt
Managing legislation, laws and policies using Oracle's innovative, high-performance and complexity-busting enterprise policy automation platform is Oracle's way of laying a magic carpet on the cloud - smooth sailing, regal and highly adaptable. Extremely flexible, with mobile, on premise and cloud deployment options for a wide variety of technologies and integration styles, policy automation has never been so easy to adopt. This presentation will provide a sneak peek into Oracle’s latest policy automation tool that uses natural language for modeling, visualizing, and analyzing complex rules represented in legislation and policy documents and translating these directly into operating functionality. We’ll show you this powerful foundation for delivering business agility.
Integrating CMS with Marketing Automation Eloqua and Sitecoreedynamic
Know how the combination of #Sitecore CMS and #Eloqua enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.
With big data becoming the fulcrum around which companies build their strategies and run their campaigns, leveraging this rush of information has become critical. And a CRM like Salesforce can help you achieve this extremely well.
Visit http://suyati.com/services/crm/salesforce-consulting/
This presentation talks about the rise of big data, its importance and how Salesforce allows it to be utilized best. A few use cases illustrate these points further.
Where and when to use the Oracle Service Bus (OSB)Guido Schmutz
The Oracle Service Bus (OSB) is part of the Oracle SOA Suite 11g and stands in the center of modern process- and integration-solutions. The lightweight, stateless and high-performant architcture of the OSB turns it into an excellent tool for doing transformation and routing of messages. This presentation explains where and when the usage of the OSB makes sense but also shows the limits of the OSB.
IMTSedu Webinar: Focus on Customer Relationship ManagementAvideonCRM LLC
AvideonCRM's
Association for Manufaturing Technology CRM Presentation
Date: Thursday, January 12, 2012 @ 11:00 a.m. ET
Richard Wiklund of AvideonCRM leads this webinar, which focuses on a high-level view of how to use, implement and improve your CRM system. He will cover topics that appeal to all areas of CRM usage: Those who have a CRM and use it well, those who have a CRM and need to start using it better, and those who do not have a CRM and may have never heard of one. Everyone will walk away with something to get their sales season started off right!
Speaker:
Richard Wiklund, Salesforce Certified Consultant – CEO, AvideonCRM, LLC
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following:
E-commerce and customer relationship marketing overview:
-Customer engagement
-Market opportunities
-Moving from transactional marketing to relationship marketing
-Business impacts
Adding campaign management to E-commerce:
-Solution components
-Merging online behavior with e-commerce activity
-Data organization
-Cross-brand integration- the enterprise customer model
-Coordinating promotions
-Marketing performance measurement and reporting
Business Advantages of Enhanced CRM:
-Greater average order size
-Increased revenue per customer
-Longer average customer tenure
-Improved customer profitability
-Reduced time to market for new programs/offers
-Continuous improvement in messaging relevance
-Ease of integrating additional brands
CRM@Oracle Series: Web Marketing IntegrationtbOracleCRM
The CRM@Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM, Oracle CRM On Demand and Oracle Mobile Sales Assistant. This presentation discusses how Oracle leverages Siebel Marketing integration with our website, oracle.com.
CRM at Oracle: Self Service Sales Campaigns tbOracleCRM
The CRM at Oracle series highlights Oracle's internal implementation of Oracle CRM products such as Siebel CRM and Oracle CRM On Demand. This presentation discusses how Oracle allows our sales reps to create their own campaign lists in our internal implementation of Siebel CRM.
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-mobilizing-marketing-for-a-web-20-world-127189840
A sneak preview of my latest thinking, in which I parallel Web 2.0 and Marketing Operations. I have not presented this work live as of 5/11/09.
See https://ClearAction.com
For additional resources and recorded programs, go to http://p.force.com/marketing. To learn more about our APP Academy series, go to http://p.force.com/appacademy.
Om Soft Solution is a well known company, providing the world class specialized services in the field of Website Designing, Web Development, Domain Name Booking, Web Hosting and Software Development. We have a team of professional designer and developer working for us with Dedication, Professionalism, Creativity and Honesty. Our clients are fully satisfied with our services because our motto is to provide the best and economical professional services to our valuable clients. We are working on National and International level.
KPI Myopia - Why Do Marketers Focus On Conversions And Ignore RevenueSemetrical
Introducing SAM Technology from Semetrical - helping get backend metrics (revenue/lead score etc) into analytics platforms (e.g. Google Analytics).
Redefine “Success” around these new metrics and maintain existing processes.
Take actions which actually lead to value generation.
‘El nuevo marketing: más técnico y data driven que nunca' - Víctor López, Iberia Cluster Application Leader en Oracle, sobre los puntos clave del 'nuevo marketing' y la importancia de entender, gestionar y analizar el flujo de información que se puede extraer de cada usuario o cliente.
Según Víctor López, es "fundamental unificar datos y conocer al cliente", haciendo referencia tanto al impacto positivo en el revenue de una compañía como a la capacidad de mejora de la relación con el cliente, que lleva a un mayor engagement.
Tim Thorpe, Director of Digital Content, Global Marketing & Communications, Black & Veatch, at the Business Marketing Association regional even in Kansas City on 10/28/14.
Presentation by Jeffrey K. Rohrs, VP Marketing Insights, Salesforce Marketing Cloud, at the Business Marketing Association regional even in Kansas City on 10/28/14.
Presentation by Kevin Espinosa, Digital Marketing Manager, Global Marketing and Communications, Caterpillar at the Business Marketing Association regional even in Kansas City on 10/28/14.
Carla Johnson of Type A Communications presented “Building the Beast: 5 Steps to Creating an Actionable Content Marketing Strategy” at the Business Marketing Association of Kansas City November meeting.
Marketing has changed significantly in the last few years. As the number and ways we can connect with customers continues to expand, so does our ability to listen, get feedback and respond. But there’s a difference between just pumping out content because technology now makes it easier and having something relevant to say. Today’s B2B marketers needs to know how content marketing feeds the new buyer’s journey and why you need a thoughtful strategy in place to drive the sales and marketing engine.
Smart marketers know they can’t do everything and be everywhere. But how do you determine your priorities? Developing a content strategy that tells a consistent story to a specific audience serves as the first step. But that strategy requires a relevant, contextual approach and sustainable storyline that reflects the social nature of business today.
During this presentation, Carla covered:
- Why a content strategy matters
- How it affects the success of a content marketing program
- Specific steps to create a content strategy
- What two questions to ask as soon as you leave this program
About the Speaker:
Carla Johnson, Principal, Type A Communications, helps companies tell better stories in order to build stronger brand awareness, create employee and customer engagement, align marketing with sales, and, ultimately, generate top-line revenue. She’s a consultant to the Content Marketing Institute, director on the international board of the Business Marketing Association, a frequent speaker, contributing author to the book, Advice from the Top: The Expert Guide to B2B Marketing, an Instructor for the Online Marketing Institute, and writes on the power of storytelling, content marketing, B2B marketing, and innovation for the Content Marketing Institute, Chief Content Officer magazine, CMSwire and other high-tech, industry and business audiences. Follow her on Twitter @carlajohnson.
Presented at the Business Marketing Association of Kansas City on Wednesday, July 17, 2013.
Vanessa Zambo, Vice President/Principal and Director of Marketing Communications at Terracon discusses their successes and lessons learned in using video, content, and employees to drive their corporate social media.
In this presentation, Vanessa shares how Terracon has not only structured their social media strategy, but their entire online strategy and how all of their sites (YouTube, Facebook, LinkedIn, Terracon.com, and Terracon App) work together.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.