The document discusses the implementation and benefits of the flipped classroom model in the master's program of Applied Knowledge Management at the University of Applied Sciences Burgenland. It emphasizes the importance of integrating face-to-face and online learning to enhance student competence development while providing strategies for the blended learning approach. The document highlights positive aspects of the flipped classroom, such as flexibility and learner-centeredness, while also addressing challenges faced by both students and lecturers in adopting this method.