The document discusses the theme, video, album, website, and marketing strategy for a band's products. The overall theme was meant to be fun and upbeat, recreating a 1990s vibe. For the video, costumes and effects were used to achieve a retro feel. The album continued the happy theme with bright colors and retro font. The website featured GIFs and handwritten fonts to maintain an indie look. A coordinated marketing strategy was developed, starting with the music video and linking all products to advertise through immersive experiences that reinforce the band's identity.

1. Question 2- How effective is the
combination of your main product and
ancillary tasks?

2. The Theme:
We wanted the overall theme of our products to be fun
and easy going- by that, I mean, we wanted people to
watch our video and have a smile on their face, we
wanted people to go on the website, and not feel
doomy and gloomy, and we wanted people to buy the
album, to listen to when their feeling down, to lift their
spirits.
We wanted to create a 90’s vibe coming from our
products, by using a happy and upbeat song. As soon
as I and Connor decided to work together, we decided
we wanted to create a retro theme which we attempted
to create within our preliminary video, which was rather
doomy and gloomy and that is why we decided to go
for the complete opposite.

3. The Video
In my opinion, the biggest aspects for us was perfecting
the costume-which for me, was a 90’s denim jacket,
converse shoes, and a yellow t-shirt, in order to create
a retro feel. We also had to pick the perfect overlay,
which had yellow/ green undertones, which brought out
the green in the woodland scenes, this made the video
seem more surreal and took viewers back to the 90’s.
We really liked the cloning and hand-drawing effects
within the video, to reinforce the modern features.
Additionally, we used the hand-drawing effects
throughout our ancillary tasks too, to create our
‘foreigner’ logo on the merchandise and front cover,
and also hand-writing fonts on the website.
We wanted to make the video bright and fun so the
audience could immerse themselves into the video and
have a fun joyful smile when it finished and also have a
realisation that everything they just saw, was a dream.

4. The albumWhen creating the album, Me and Connor still
wanted to keep the happy upbeat feel, so we decided
to use bright colours such as the sky background,
and a simple design of the foreigner logo. We wanted
to keep the 90’s feel and so used a retro font and
placed a Polaroid style picture on the back of the
album.
Although we created a vinyl, which takes the
audience back to the 90’s, we also decided to add a
download code to maintain a modern style. We
decided to make the vinyl gold in order to seem fun
and add a pop of colour.
We also added postcards with the pictures linking to
the song titles. We created 3 postcards each signed
by the band and featured pictures on the back. We
created a double sided leaflet. One side featuring the
credits and another side stating the thankyou’s for
buying the album. We decided to do this in order to

5. The Website
Personally, the website was my favourite
product to create. We used a GIF
background , which we took inspiration off
two door cinema club’s website. The clips we
used to create the GIF included orange and
yellow tones, creating an indie look which we
have tried to maintain throughout the making
of all our ancillary tasks.
Throughout the website, we used a constant
hand writing font effect which we have
maintained throughout all of our products.
We also included the links to each of our
social media sites and a contact us section
on our website so we could connect with our
audience.

6. Marketing Strategy
Me and Connor decided that the music video
should be released first, simply because it
advertises us as a band and creates a brand
identity for the artists, which, as I mentioned
before, we wanted to create a retro/ indie feel.
The album would then be released which feature
all the premium features. This advertises and
reinforces our brand identity. In addition, each
product released advertises the other, as they’re
all linked together by having a hand drawing
effect and a retro feel, this means advertising and
marketing is done through the products meaning
we will not have to fund marketing.

7. Overall
Throughout, I felt Me and Connor successfully created a
90’s theme, through creating a vinyl, and adding vintage
overlays and aimed to create a happy and upbeat feel
for the products.
Recreating a 90’s theme was difficult so research into
90’s music videos and style, was a key part in creating
our products.
Additionally, I feel that we successfully created products
that allowed the audience to immerse themselves into.