The document discusses the effectiveness of combining a music video with ancillary promotional materials like a digipak and album advert.
The music video depicts people following different paths that ultimately end the same. It aims to show that everyone experiences adversity. The digipak uses lighting and shadows to represent how people hide things. The album advert features an actor from the video to link the products and allow audiences to identify with the character.
While a full promotional campaign could be too expensive, using social media is a cost-effective way to spread the word about a new album. Releasing materials in a specific order, from advert to video to digipak, along with an initial online album release, could help promote the products
this is question 2 and is part of my media evaluation.It explains how my ancillary and main products work together to grab the attention of my target audience.
this is question 2 and is part of my media evaluation.It explains how my ancillary and main products work together to grab the attention of my target audience.
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360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
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This is the theory revision I created for my A2 Media group a couple of years ago. There is some general narrative theory, Media theory Laura Mulvey etc and Racial Representation theory, Stuart Hall, Paul Gilroy, bell hooks etc. This was based on Media and Collective Identity focusing on the representation of black culture in British Film and American Music Videos.
360-degree Marketing vs. Integrated Marketing Communications.Julia Scherbakova
In this presentation you will find basic descriptions, competent overviews and brief comparative analisys of the two approaches to marketing communications. You may take it as a basic foundation for the further study on this question.
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The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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How effective is the combination of your main product and your ancillary texts
1. HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN
PRODUCT AND YOUR
ANCILLARY TEXTS?
2. The music video
The theme I elected to go with for my video is that you don’t know what is going on with
other people, and everyone follows the same path at one stage or another.This is shown
in the video as people are seen to be having different paths, but at the end it all ends the
same way it started. Using the uses and gratifications theory, I wanted my audience to be
able to identify with the parts of the video, where some of the characters feel as if they
have a direction, but also find themselves quite lost, and often need to gamble on
something to get away from adversity.
3. The ancillary texts
With the ancillary texts, I aimed to show a link from the video to the digipak and album
advert. I elected to do this via the use of cards and the gamble that has to be taken to do
some things.
On the digipak, I decided to use a light under a glass to give it a different, edgy, look,
rather than simply have a bright lighting scheme.This comes back to the fact that people
are going through different things and the darkness of it shows that people are hiding
things in the shadows.
On the album advert, I elected to use an actor from the video on the advert.This shows a
continuation and link between the two products. I believe that using a person on the
advert allows for males to aspire and identify with the character, and female audience
members to admire.
I also used a low opacity on the card suits in the background, to link this back to the
digipak and video, and keep it relevant. I think that the lower opacity is good as it doesn’t
take away from the key signifier in the centre of the image.
As well as that I have out social media icons at the bottom of advert to appeal to a
secondary audience (Audience 2.0), which would then become more aware of the
promotional campaign.
4. Conclusions
I believe the promotional campaign is targeted for a mass audience. However, a 360
degree strategy, to appeal to a large online presence in conjunction with more traditional
methods of appearing onTV shows and appearing in interviews for magazines may be too
expensive to employ.
As well as that, the print advert and music video are above-the-line marketing strategies
as they are expensive and on many occasions, smaller bands cant afford to do this. Using
social-media to get the album out to the masses is a smart way of going about it because
word can spread very quickly online, about a good album.
I would go about releasing the products in a specific order, from first releasing the print
advert, then the music video, before finally releasing the digipak/album. I would also
strongly consider an online first release of the album as a growing number of people opt
to purchase music online, and album sales in shops decrease.
