1. How effective is the combination of
your main products and ancillary
texts?

2. • I wanted to maintain all the appropriate
aesthetical properties between all three of my
products:
• Trailer
• Poster
• Magazine

3. For example
• I kept my typography the same throughout my
poster and magazine cover and at the end of
my trailer

4. • By maintaining my text through the three
products I created a synergy. This means that
audiences can clearly see that through these
different media forms this is an association
between all 3

5. • By having a consistent use of one font is an
approach that film industries often head down
Films have to be recognizable to all audiences
worldwide in order to branch out and expand
in the way that they want their film to

6. For example
• Harry potter has a range of different products
out along with its films such as; Toys and
books. In all of these the same titling and
fonts are carried out, which create consistency
throughout all products. It has been shown
that this synergy is very important with the
advertisement of films. As we used the same
font between all of our products we have
created a good synergy between them all.

7. • Another approach that you can take is to
create synergy through the main character, so
in my circumstances it would be Millie

8. • Harry Potter again has featured in many
magazines and always has the typical
appearance that you expect to see. By
creating this synergy you minimize the
changes within the characters appearance.
This then creates a recognizable model for the
film that audiences can easily associate the
character from the film subsequently
advertising the movie effectively.

9. • I created a synergy between my trailer and
magazine. I featured the main character on
the front of my magazine cover. I minimized
dramatic changes to the character so that she
was then recognizable from the trailer to the
magazine.

10. • Another synergy that worked and was
consistent through was the theme of ‘A
nightmare’. This word was repeated many
times throughout each of my products which
kept reinforcing the story and plot even more.
By creating this synergy it keeps the principle
and theme of the nightmare in the viewers
mind and grabs their attention from start to
finish .