The trailer introduces the main characters in a spooky night setting and builds tension with fast cuts and bright lights. It focuses attention on the doll at the center of the film's plot before contrasting happy shots with tense music and blackouts. Towards the end, it ramps up fear further with more rapid editing and a dramatic musical score to tease the horror of the film.

1. Trailer Analysis
Annabelle

2. Annabelle
• https://www.youtube.com/watch?v=paFgQNP
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The trailer opens by
introducing the setting of the
film with the use of a long
shot. As it’s night time it
instantly gives it a spooky
feel.

3. It then has a close up of
two characters, this is
telling the audience they
are going to features a lot in
the film (main characters).
Quite early on in the trailer there’s a
lot of fast cuts with bright lights,
building up tension for the audience
also causing the to be slightly
scared of what’s happening.

4. There’s a zoom into the doll that’s
on the film poster, catching the
audiences attention to the doll that
they’ve probably seen on the
poster already.
Like the other two trailers, the
audience are told the producer
of the film, in a black out. This
allows the trailer to flow better.

5. A wide shot is used to make the viewer
think they are suppose to look at the
lady but there attention gets draw to the
women walking in the corner. The
audience is now questioning where the
women has come from and who she is.
The audience was shown a few
close ups of the character using
the sewing machine, making them
wonder if something is about to
happen. Building up more tension.
There is then a close up
showing that the characters
finger started to bleed from the
sewing machine.

6. There’s then some happy,
pleasant shots broken up by
black outs, which is the complete
opposite to the fast paced cuts
we saw at the beginning.
The shot is quite bright and
colourful unlike any of the
other shots before in the
trailer.

7. • Towards the end of the trailer there are more fast cuts,
this is like the other two trailer. While the audience sees
the fast cutting the music is also building up tension as it
gets faster and faster, this is something horror trailers do
a lot to make the scenes more scary.
• The trailer includes dialogue and also dramatic sounds
when something happens. Towards the end the music
sounds like a jewellery box, however it sounds spooky.