The document discusses using synergy across marketing platforms like magazines, trailers, and posters to promote a film. Consistent branding and color schemes were used to make the advertising look more professional and help audiences recognize they were connected. Ancillary texts like magazines were also designed to not confuse audiences and adhere to genre conventions to further promote the film.

2.  There is synergy
between our
magazine front
cover masthead and
our trailer. This allows
the audience to
recognise that they
are connected. This
helps promote the
film as the film title is
easily remembered.

3.  We used the main
character/actor on all
levels of media
platforms. The
magazine, trailer and
poster.
 This allows synergy
throughout the film
and makes the
advertising and
marketing consistent.

4.  Using synergy throughout the main
product and the ancillary texts has
allowed a more organised and effective
product which looks more professional.
 This allows the audience not to be
confused when seeing a product from
this promotional pack and connect
everything together.

5.  The colour schemes throughout the pack
are black, white, orange and red. This
adheres to the horror genre so the
audience understand what genre it is.
 This allows the product to look more
organised and professional.

6.  We made sure our ancillary texts adhered
to the conventions of a movie magazine.
 This would mean that the audience aren’t
confused with the products.
 We decided to create two magazine
covers. One for a stereotypical movie
magazine and another for a horror movie
magazine.
 This showed us the contrasts between them
and how the image makes the biggest
difference.

7.  By having the ancillary texts it showed us
the importance of advertising.
 Without the ancillary texts the trailer itself
does not get enough attention.
 They crate a buzz around the film, and
give your film more recognition.