The document describes the target audience for a film project as males aged 14-45 who enjoy science fiction in various media forms such as comics, games, and films. They are intelligent, think critically about society and technology, and are passionate about exploring unsolved problems. Further research showed that while the target audience is primarily male, science fiction audiences have become more diverse. Box office data also suggests there is a broad audience for films in the cyberpunk genre, which the opening sequence represents. Based on this, the filmmakers decided to rate the project 15 to allow for potentially strong themes like violence throughout the full film.

1. Here is the primary audience conducted in ourresearch...
BC1C2 males aged 14 - 45 who thrive in the world of unknown and experimentation in
science. Typical viewers are young adults that enjoy the sciences of comic books and
action packed gaming with minds that expand from the norm. They are avid gamers with
high interests in technology and exceptionally literate in sci-fi literature (such as comics)
as well as other films and franchises. They are exceptionally smart when producing
theories to challenge the ways of society as well as technology and other ideas.
Appearances are not important to them but their love of the unknown and research
highlights their intellect and their passion for action and the exploration of issues that
expand society as well as the universe beyond our solar system."
Primary Audience

2. Media Interests

3. Initially, we decided that our audience would fit the explorer psychographic as
they would be attracted to the action that is within our opening sequence and
the suspense created especially at the end of the sequence. Like our opening
sequence, they would love the excitement in the adventure that surrounds the
main character within the sequence. Although our audience does fit this
psychographic, other psychographics such as the reformers may have an
interest in our film due to the narration that is established within our opening
sequences that feature aspects that challenge society and feature aspects of
personal freedom especially as seen within the main character that is
introduced towards the end of our sequence.
Psychographic Profile

4. After using BFI, we found some research that challenges
our initial primary profile especially when concerning
gender:
The Hunger Games franchise fits into our sub-genre of
cyberpunk as it is set in a futuristic setting but as aspects
of society issues. This shows us that our opening
sequence may be popular with females as well as males
thus widening the people our sequence and film is aimed
at.
In addition to the wider variety in audience concerning
gender, statistics from 2013 show that sci-fi was the 4th
most popular genre:
BFI Research

5. After doing some further research, we
looked at the top films this year (2016) and
within the top ten, we found that
The Divergent Series: Allegiant made it to
number 8 which is another example of our
chosen sub-genre as the series is set in a
futuristic time period with social issues that
challenge the main characters which is a
similar theme that runs throughout our
opening sequence. By looking at these
statistics, it shows us that there is a place
for our genre and opening sequence in the
market with a mass audience.
Box Office Stats

6. After looking at www.bbfc.co.uk, we looked between
the 12A rating and the 15 rating to classify our
opening sequence which does not hold any
references to violence. However, after researching
other films that are under the cyberpunk genre, most
films hold strong violence and are rating 15 (as seen
in the screen shots below). Because of this, and in
consideration of our primary audience profile we
decided to rate our film 15 as there may be further
aspects of strong themes such as violence that run
out throughout the rest of the film. Furthermore, plot
lines and the context of the film may become
complex plot lines that younger viewers may find
dull whereas an older audience would understand
and find interesting - however, it is the violence that
would be of main concern to the younger viewers
thus our decision to rate it at 15.
Age Rating

7. After looking at www.bbfc.co.uk, we looked between
the 12A rating and the 15 rating to classify our
opening sequence which does not hold any
references to violence. However, after researching
other films that are under the cyberpunk genre, most
films hold strong violence and are rating 15 (as seen
in the screen shots below). Because of this, and in
consideration of our primary audience profile we
decided to rate our film 15 as there may be further
aspects of strong themes such as violence that run
out throughout the rest of the film. Furthermore, plot
lines and the context of the film may become
complex plot lines that younger viewers may find
dull whereas an older audience would understand
and find interesting - however, it is the violence that
would be of main concern to the younger viewers
thus our decision to rate it at 15.
Age Rating