The document discusses evaluating the target audience for a thriller film. It analyzed demographics, including surveying 50 people which showed that 16-20 year olds had the greatest interest at 32%. Psychographics were also considered to identify the ideal viewer's likes and preferences to create the perfect target audience profile.

1. Evaluation Question 4

2. 
When choosing our target audience for our
thriller we had to consider the demographics
and the psychographics

3. Demographics

When looking at the demographics we took into consideration
the age groups as it is most suited to the genre.

Taking a survey of 50 people meant that we could see what
people thought would be the target age for our thriller.

As you can see from our survey the target audience for our
thriller is the age group of 16-20 as they had a greater
percentage of results than any other group.
8%
22%
32%
26%
6%
4% 2%
Demographic Survey
0-10
11—15
16-20
21-25
26-30
31-40
41 ++

4. Psychographics

As well as having a target age group for our thriller it is also to
target an audience about what their likes and preferences are.

By creating and ideal viewer it meant we could get everything
needed for one person for it to be the perfect viewer.