The document discusses the target audience for the horror/thriller film "Cabin in the woods". It finds that the target audience is primarily males ages 15-24, as 65% of viewers for this genre fall within that age range. Themes of violence and gore particularly appeal to this demographic. Additionally, the psychographic profile of the "Explorer" personality matches the target age range as Explorers seek new experiences from genres like horror/thriller. Most useful for advertising will be social media and internet/web-based methods, as those 14-24 are most likely to use these platforms.

1. Eddie Dew
Cabin in the woods
Target audience

2. ‘Cabin in the woods’ is a horror/thriller
genre. This is the same genre as our
opening and therefore we will have
similar target audience’s so this
information is useful as it will help us
with our research and target audience.

3. The themes related around devil and sin can often be attractive to young audiences as they contain
many real life enigmas which enhances the entertainment values. Themes such as gore and
violence are stereotypically enjoyed more by 15-24 year olds and this is evident from this data, we
will take this into account when producing our film.Evidence of this is the many recent films
revolved around this that have been very popular: The last exorcism, the exorcism of Emily Rose,
The devil inside etc.
The most significant demographic statistic in the
category of age for ‘Cabin in the woods’ (horror
thriller) is that 65% of the audience were ages
between 65%. This is the most popular age
significantly as the next highest was 25-35 which was
only 26%. This indicates that a younger
demographics from teen to young adults will most
stereotypically be attracted to this genre of film.

4. The most predominant class category is C1 with 34% of viewers in this
category. We will have similar target audience’s so this information is
useful as can indicate where to aim our film at. However, this particular
example is not as significant as all are fairly similar and therefore the
class is not that much of a key factor in choosing where to aim our film.

5. There is 61% of men and 39%. So more men watch this film than woman, we
will bare this in mind for our film.m This is extremely significant as we now know
to include more elements and conventions enjoyable to men as they are the
main market for us. This is because men stereotypically prefer the intense and
scary tone and therefore enjoy this genre more. This is due to the key themes of
violence, gore and tension which men are more accustomed to than woman and
will stereotypically enjoy it more.

6. One psychographics for cabin in the woods, and consequently our film is ‘The
Explorer’. This person is described as ‘young in nature’ which is similar to our age
for target audience and therefore relevant for our research. Explorers are also
described as someone who likes new experiences and difference. By watching the
horror thriller genre they will be seeking this new experiences as horror thrillers give
them different generic pleasures to alternative genre.
A Theme is the audience overcoming a
challenge along with the protagonist and
as ‘explorers’ like a new challenge they will
again enjoy this pleasure of the film. As our
film also overcomes a challenge and offers
a new alternative Explorers will be a large
target market for our horror thriller.

7. The highest percentage of age watching this genre
is 15-24. Similarly, the highest percentage who use
social media is by far 14-24 and therefore we know
how to reach our target market from this research.
Similarly we can see how the older age ranges are
less likely to use these social media sites and so we
know to stick away from aiming them at this age.
From this research we can also see how 66% of
households have desktop and 78% have laptops
and therefore we know that the internet will be a
significant part of our advertising especially for
reaching our target market. To increase this
further 47% use surfing the web on their smart
phones which also supports this key advertising
prospect.