The document discusses targeting a specific audience for a film project. The target audience is both males and females ages 16-24, as the thriller/murder themes along with an upcoming actress are most appealing to this demographic. Market research with the film's rough cut showed that this age group enjoyed it, confirming the targeted demographic. The film involves mature themes of sex, violence and murder, so a 15 rating is felt to be appropriate for the target audience. By incorporating elements of other genres like thriller and drama along with film noir, the film hopes to appeal to a wider mainstream audience beyond the core target demographic.

2.  A Target audience is a specific group of people
that are attracted to a niche market.
 Target Audiences can also be a group of people
that are tied together through a common factor
e.g Age, Gender.
 In The media Industry, a Target Audience is
the group of a market you aim your product at.
This audience is normally directed at a specific
Age, Gender, and a certain type of Interest.

3.  My Target audience is both Genders. I feel this
due to my film having various elements that
attract to both sex’s such as Thriller and
Murder themes.
 The age of my Target Audience is around 16-
24. I feel this way due to my fresh take on a
timeless genre, and the use of an upcoming
actress is also more appealing to this market.

4.  I did some market research into my target
audience with the rough cut of my film using
social media to get honest feedback. Most
people within the 16-24 age group enjoyed it
proving to me I have successfully targeted a
correct age demographic.

5.  I found mostly only females of my target age demographic gave
me response on social media, so I decided to do another Market
Research with both male and females to see how they would feel
about my film.

6.  As my film involves more mature themes such
as sex, violence and murder I feel my film
would best be rated at 15. I feel this works well
with my Target Audience also as it lets them
know before seeing the film that it is of a more
mature standard, but not too mature that they
have to worry about getting in to the viewings.
I feel it also works with the older part of my
target demographic as it lets them know it is
not too immature for them.

7.  I have themes of other genres such as Thriller,
Murder and Drama that combine with my
more Obvious Film Noir genre to create a
hybrid genre that can appeal to a larger
audience.
 By involving themes of other genres I feel I
have created an Independent film that I hope
can achieve a mainstream audience because of
this as it opens up my Target Audience to a
larger mainstream audience.