This document analyzes the target audiences of several thriller films - Quantum of Solace, Bourne Identity, and Inception. For Quantum of Solace and Bourne Identity, the target audience is young adults aged 15-34, with a higher ratio of male to female viewers. These films also target socioeconomic class ABC1. Inception has a more balanced gender ratio and mainly targets those aged 15-24. The document then proposes that the target audience for the author's new thriller film would be those aged 12-34, with a 60% male audience and focus on socioeconomic class ABC1.

1. Target Audience
by Infinity Productions
Friday, 7 March 14

2. What is a target audience?
This term refers to a specific group of
people within the target market of a movie
who the film is aimed at. They are the people
who can relate to and are engaged with the
production.
Theses people can be, and usually are,
classified by a certain age, gender and/or
social class.
Friday, 7 March 14

3. Why is knowing the target
audience important?
In the film industry it is vital to know and
appeal to the target audience of your movie
because eventually they will be the people
who watch and hopefully like your film. In
order to produce a successful movie it is
therefore essential to identify your target
audience whilst still in the early stages of
production because they will heavily
influence the content of the film.
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4. Quantum of Solace
The target audience of this movie is an interesting one
because it targets two very different age groups to the
same degree. Although generally targeting 15-45+ year
olds, this movie mainly targets teenagers and young
adults as well as 45+ year olds (26% each). This is
typical for Bond movies: The young audience watches
the films for the action and high quality special effects
whereas the older age group watches it because they
have been watching Bond films since they were young.
As one would expect of an action thriller like this
one, it targets men to a much higher degree then
women, in a 3/2 ratio. The reason for this is that the
themes of this type of movie e.g. violence and fights
do not appeal as much to women as to men.
It is also noticeable that the target social class is quite
a high one, targeting the ABC1 class to 72%. This is
most likely due to the fact that it is the more
sophisticated group of people that can relate well to a
protagonist like James Bond who is usually seen
wearing expensive suits, driving fast cars and drinking
“shaken, not stirred” martini.
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5. Bourne Identity
This movie’s target audience is similar to the one of
Quantum of Solace. Like the Bond film it mainly
targets a young audience with 60% of the people
who watched the film being 15-34. However, due to
the fact that it is not as much of a cult-movie series
as the Bond films are, it does not attract the older
audience as much. The split between male and
female audience on the other hand is very similar
again, with 62% of the audience being male. This is
most likely related to the main themes of this
movie being violence, fights and revenge which are
typically preferred by men.
Finally, the targeted social class is similar to the one
of the Bond film which is at first might be
surprising because the Bourne movies do not
feature wealth as much as the Bond films do.
However the complex narrative of the Bourne
movies might not appeal as much to lower social
classes who normally prefer a simple,
straightforward storyline with a strong focus on
action.
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6. Inception
The target audience of this film is in some
ways different to the previous two films.
To begin with, the film mainly targets a young
adult audience with nearly half the viewers
between 15 and 24 years. The remaining
audience is more or less evenly spread over
the other age groups.
Furthermore, the split between male and
female viewers is very noticeable, being 50%
each. A possible explanation for this is that
Inceptions features two leading female roles
(next to multiple male ones) making it a
much more appealing experience for women
than most other thrillers that mainly feature
men as protagonists.
Finally, the social class this film is targeted at
is once more the ABC1 one with an 81%
share. This is again referable to a very
complex plot that is more appealing to the
higher social classes.
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7. Our thriller’s target audience
Age: Our movie would be targeted at a young audience between the
age of 12 and 34. As we could see in the three analysis, thriller movies
seem to especially appeal to young adults. Unlike James Bond, our movie
does not have an established fan base which rules out the older viewers
as target audience.
Gender: Unlike Inception, our movie does not feature any strong female
characters which means that it will most likely not appeal to women as
much as to men. We predict a 60/40 share between make and female
audience (like James Bond and Bourne).
Social class: Because our movie only has a very small budget, we have to
rely on a good narrative with plot twists instead of exciting special
effects. This means that we will mostly be targeting the classes ABC1.
Friday, 7 March 14