This document provides examples of conventions used in documentary advertisements across various media like television, newspapers, and magazines. It examines aspects like layout, use of images and text, color schemes, and inclusion of key details like channel logo, title, description of the documentary, date and time. These conventions are intended to appeal to audiences, grab their attention, and communicate what the documentary is about in a concise manner. Understanding these conventions will help in creating an advertisement for the reader's own documentary that is effective at promoting it to a wide audience.