The document discusses how an indie magazine portrays the indie social group through images and text. It represents the indie culture by depicting trends in fashion, music, and lifestyle that they enjoy, such as wearing floral clothing, accessories, listening to artists like Lana Del Rey, attending music festivals, and discovering new bands. The images use techniques like costumes, makeup, props, and camera angles to reflect the culture's aesthetics and sense of uniqueness. The text also aims to appeal to indie interests through the magazine's design, featured artists, and content about music festivals.

1. Evaluation Question 2
How did you represent social groups?

2. Which social groups are presented in
my magazine?
In my magazine, I aimed to portray the indie culture. This group of people
could be described as trendsetters and ‘individual’. They are now one of
the most prominent groups in the UK. Their social group is one that listens
to indie music and who often wear clothes that are fashionable in the
main clothing shops such as Topman/Topshop or River Island.
The indie culture listen to artists such as Lana Del Rey and Darwin Deez who
produce indie music. I tried to represent this culture in the images in my
magazine by using costume, make-up and props to reflect their culture
and in the text of my magazine.

3. How do my images represent the indie
genre?
Here are some examples of how someone of the indie culture would dress. It
is commonly known that red or ginger hear is considered more attractive
among this culture as this can match their bright, floral and summery
clothing or the plain clothing that they wear that is often brought back to
fashion from earlier generations such as chinos, brogues and buttoned
shirts.

4. How do my images represent the indie
genre?
Lana Del Rey is one artist of the indie genre who follows all of the
stereotypical features of the culture. She is an icon among indies and best
suits her role by having ginger hair and a unique singing voice that both
has meaningful lyrics and isn’t to upbeat which is what many indie artists
aim to produce. She wears buttoned shirts which follows the indie fashion
statement and wears gold which is a bright, adventurous
colour, emphasising the culture’s bright aura. I tried to reflect this in my
images.

5. How do my images represent the indie
genre?
I also aimed to use props to reflect the indie genre. I used gold glitter, bangles and a
floral accessory for my model to wear in her hair which are all gold and reflect the
indie tendency to wear multiple bracelets and headwear. The glitter is a way of
symbolising the artist’s uniqueness and the amount of gold in the picture. I also
painted her arms a light gold colour to further emphasise this and with all of this
combined, the audience would be able to relate to the artist and would admire her
for both their common taste in fashion and and her blatant indie aura. In another
image, I dressed the model in a large bow to relate to the indie way of wearing
many accessories and in another image, the model held a large lollipop which is
both a unique idea and is colourful to reflect the audience’s common interests;
these are props that an indie audience would enjoy to see in a magazine.

6. How does my written text represent
the indie genre?
As I mentioned earlier, the female part of indie culture is very much associated with
floral clothing, heabands and jewellery. The font I used for the title of my double page
spread is made of intricate flowers which reflects the genre of the artist’s music who is
featured in the article.
The skyline that I used on my double page spread took a lot of consideration and I
decided to make it relevant to the indie genre. Festivals are one of the main ways for
indies to get together and they like to discover new music through this.
Below, the screen shot on the left is part of the contents page which shows that there
are pages devoted to festivals which the indie culture like. They also widely use Twitter
and Facebook to discover new music and follow their favourite bands as they largely
enjoy music. The two screenshots below show how I used my magazine to appeal to
the indie audience’s interests.

7. How does my written text represent
the indie genre?
Discovering new music is common among the indie culture as they pride in listening to
bands or artists that others don’t and their feeling of individuality is expanded by
this. The slogan of my magazine – ‘Discover New Music’ – appeals to the audience
and I incorporated this into my magazine logo.
The preview section of my contents page is a list of ten indie bands or artists that the
audience would like and so I offered the opportunity for them to listen to their
songs. Some of these artists are highlighted in the skyline at the top of my front
cover.

8. How does my written text represent
the indie genre?
My contents list was split into three sections and I added a
features section so that I could list a number of indie
artists that the audience might listen to. The free poster
pages offer the indie culture free posters of artists they
would be interested in.
The content of my article also signifies that the magazine is
of the indie genre as the text used make it clear such as
in the screenshot below.

9. How did I construct these
representations in my images?
I used mise en scene, camera angles, make-up, hairstyles
and costume to construct my representations. I painted
one of my models gold to match her gold costume and
glitter which reflects the unique style of the culture. To
reflect the gold in this image, I spread a read piece of
material over the chairs on which my model lay. The
silver sparkles on it and the bright red
colouremphasised the gold and shine that the model
radiated.
I used a low angle shot to connote meanings of power and
emphasise that she is a deity figure to her fans as
mentioned in the article.
I also aimed to represent the indie culture’s unique sense of
fashion and acessories through this overly large bow. The
hand gesture that the model makes represents the indie
culture’s rebelliousness and individuality.