The magazine aims to appeal to both male and female audiences. Neutral colors like burgundy, blue, white and black are used on the cover. Indie music icons like Ben Howard and The Vaccines are featured to appeal to females, while an attractive woman on the cover is intended to attract males. Pictures from live music gigs featuring article artists are included to appeal to the young target audience who enjoy such events. Close-up photos of artists with direct eye contact and open mouths aim to convey an alluring and sensual appeal to broaden the magazine's gender attraction. Accessories like necklaces also help emphasize the indie music genre.