Question 2 evaluation for my music magazine

1. Name: Rachel Kaur
Candidate Number: 0413
Centre: 29210
OCR: G321: Foundation Portfolio
AS MEDIA STUDIES

2. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
IDEAL READER:
My star represents my ideal
reader. Her costume- her dark
hair, her dark clothing- indicates
that she is stereotypically the
type of person who listens to R
‘n’ B/ Hip Hop music, as
someone who was influenced by
a genre, such as pop, would be
wearing bright clothing etc.

3.  To appeal to the correct target audience, my star would have
to represent an idealised version of the reader. In order to do
this, she would have to appear to be welcoming and attractive
to the reader, remaining mainstream and therefore, non-
threatening.
 On the following slides, I will show how Ciara, one of the
inspirations for my magazine and a star who my chosen
audience is interested in, filters her appearance and
performance depending on her audience.
HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

4. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?

5. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Direct eye contact with audience-
drawing them in
Half smile facial expression-
seductive but friendly.
Big black heels- very
feminine and sexy as she
is wearing nothing else
Costume: Nude body,
posing for the camera in
a promiscuous way –
covering up but still
revealing a lot
Muscles which show her
strong femininity
Appealing to young
females, and is trying to
encourage them to
embrace their
feministic/seductive side
Mainstream audience

6. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Still has direct eye contact-
connecting with the audience
Costume: Wearing a loose
white t-shirt, covering up but
still showing her legs a little
Niche audience
Laughing, showing a different
side to her
character/personality
Appealing to more of a
conservative audience,
perhaps those who lack a bit
of self-confidence

7. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
COVER STAR:
In all the photographs of my star, I tried to make sure that the reader felt like they were
connecting with the artist. She is the same gender and age as my ideal reader, therefore
it would attract the target audience. The misce en scene, particularly the costume,
keeps with the R ‘n’ B/Hip Hop genre, and therefore she could be an inspiration to
readers as she represents them.

8. Mainstream audience
Direct
eye
contact
Hand on hip
pose
accentuates
body/feminity
HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Tattoo on arm
clearly visible,
typical of this
type of artist
and its
listeners

9. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Direct eye
contact
Smile - playful
Playing with
hair, playful,
youthful
Niche audience