This document summarizes how the media product represents the social group of indie scenesters. It describes choosing clothing and hairstyles typical of indie artists like knitted jumpers, checked shirts, and natural looks. Photos of indie artists Angel Olsen and Kelela are presented as examples that demonstrate filters, poses, and natural makeup commonly used in indie magazines. The document concludes it aims to portray a "down-to-earth" and "humble" feeling by having a completely makeup-free artist on the magazine cover, reflecting the genre's aesthetics.

1. EVALUATION ACTIVITY 2
How does your media product
represent particular social
groups?

2. I feel my magazine represents the social group of indie
scenesters in an accurate way in terms of the usual
conventions of media produced with the indie/alternative
genre. My artist does look 'indie' due to the choices I made
concerning styling and photography.

3. My artist
Most indie artists these days are young but dress in clothes
associated with older people.

4. Passion Pit
In terms of clothing, my artist is dressed in items that are typical
of the genre, which have been listed here. I chose to go with a
knitted jumper and a checked shirt as it was readily available and
suited my artist, my genre, and the mood I attempted to create.

5. Angel Olsen
Angel is another indie artist. I have included this image of her
because it shows a similarity between her hairstyle and my
artist’s hairstyle, and Angel is of a similar age to my artist. It gives
an example of the filters that are often used on photographs of
indie artists. Indie artists aren't typically styled to look 'perfect'.

6. Kelela
This image also shows filters being used, a typical feature of photos showing 'indie'
artists from 'indie' magazines. The subtle pose is another frequently used feature that I
have incorporated into my image of my artist.
The make up styling in each image of the female artists is natural looking, so I thought I
would keep to this style, but to make my artist stand out from other indie artists and to
make her even more 'indie', I put no make up on her at all. Having a completely natural
artist on the cover of my magazine assists in creating a 'down-to-earth' feeling, making
it more humble and refreshing as I had hoped.