The document discusses how consistency across ancillary products like posters and CD covers can help promote a music artist. It analyzes how the group created consistency in the costume, typography/logo, representation of the artist, use of colors, and locations featured between the music video and ancillary materials for their artist. This consistency helped convey the artist as an introspective yet masculine R&B star and make all the products easy for audiences to associate with one another and the artist's brand.