The digipak for The Black Keys album "El Camino" features photos of an Australian car called the El Camino on each page, from which the album draws its name. The digipak has a slight orange tint giving it a warm, vintage feel, appealing perhaps more to older than younger audiences. Each photo depicts the plain, run-down car in its surroundings of a rundown suburban Australian town, tying the visuals together around themes of the car, location, and overall mood. The album cover breaks conventions by not clearly portraying a musical genre or strongly branding the artist, though this lack of branding could also help the digipak stand out on store shelves.