The combination of the main product (album) and ancillary texts (digipack, poster, music video) effectively advertise the album. The materials work together to create an easily identifiable and uniquely themed product for their target alternative metal/post-grunge audience. Specifically, the digipack, poster, and music video incorporate elements from Alice in Wonderland to represent the dark and mysterious tone of the album. Together, these materials provide a clear image of what to expect from the music and style presented on the album.