The combinations of media were effective in representing the E4 brand through consistent use of elements like the purple background, white text, E4 logo, and Twitter link. The trailer, magazine, and poster all featured these branding elements. Key characters and themes were also represented across all three media, like Crystal as the lead character and secrets/power as a theme. Different points of view were shown for different characters. The media used an informal tone and included current technology, color, and styles to appeal to the target young female audience.

1. Qu.2. How effective is the
combinations of your main
product and ancillary texts?

2. The E4 brand representation was consistent through all three pieces of
media.
In my trailer, common convention of purple
background and white text represents the
brand. Also the E4 logo and E4 twitter link also
represent the brand.
In my magazine, the mention of
‘FRESHERS’ represents the brand as its
also an E4 show.
In my poster the American
typewriter font and E4
logo represent the brand

3. I used the synergy of the twitter link throughout all of my three media
products as it is a very popular social network at present with my target
audience and so may widen the popularity of the show.
Twitter link in my
trailer
Twitter link in my
magazine
Twitter link in my
billboard

4. I chose to Crystal to be my icon and represent the show in all
three media products because she plays the lead role in the
trailer and is therefore the most memorable.
I also chose Crystal as her style is something that not only represents the
young, stylish E4 brand but is something that the target audience can admire
and aim to be like. Her stylish clothes also represent the wealthy region.
Her feisty attitude is also something that may cause controversy between
members of the audience and so by featuring her in all of the media
products it draws attention to the show and causes conversation which
increases popularity.

5. The way that on all of the media products the schedule is
the same makes the show reliable and realistic.
The magazine cover doesn’t
say the time, however the
feature inside will.

6. The key theme in the trailer is secrets and power and that is
represented through all of the three types of media.
The trailer clip not The way that Crystal is The way that Sierra is
only shows a secret is winking and has her above and bigger than
unrevealed on the finger to her lips with everyone else suggests
text, but also shows ‘shhh’ written down the power. Also the way that
the secret of who is side, again re-enforces she is controlling the
sending the text. the theme of secrets characters like puppets
also shows control.

7. The point of view of Sierra is shown through the three media products.
Sierras point of view is shown in the
trailer through title cards in which she
tells her thought process throughout the
story.
Sierras point of view is again shown in
the billboard as she feels she is in
control, knowing secrets that nobody
else knows. It also shows she thinks
she’s better and above everyone else.
Crystals point of view is shown through
the magazine. The wink suggests that
she isn’t feeling guilty about what she’s
done. Also the way that she’s telling the
audience to keep quiet suggests she too
feels powerful.

8. The products use an informal mode of address which attracts the
niche audience of fashionable young women.
The colourful magazine not only gives
The use of new technology also the impression that the soap is a fun,
gives the impression that the lively soap. But also that its young and
soap is new and up to date which so will appeal to the target audience.
again appeals to the target The word gossip is something that
audience. It also brings in reality, brings reality to the soap and is
making the audience relate to it. something that attracts the audience
The use of a black and white in
the poster gives the impression
that there is a darker side to the
soap. However is still
fashionable, as black and white
together look stylish and so
appeals to the target audience.