poster mindmap for A2 media studies

1. OCR Media Studies – A2 Level
Unit G324: Advanced
Portfolio
Mind Map and
Research
Generation of Ideas for Ancillary Product 2) –
Name: Asuka Young
Candidate Number: 4149
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Poster

2. 2
Poster Ideas
Themes
-House colours: Red, black and white? The
purity of the child, blackness of the story /
family relationships and red to represent
crime / kidnapping.
-Darkness, bad weather, betrayal themes-sharp,
tall fonts would be good? It will look
uneasy but dramatic, and triggers audience’
interest.
-the 7 sins is the theme- can be presented
by having 7 objects / having a devil / hell
theme to the poster.
Tagline
-‘evil is only a trigger to live’ : This tag
line seems to have a lot of mystery in it,
as ‘only’ suggests that it is treated like it
was nothing, but a trigger suggests that
something significant is going to happen
afterwards in the plot.
-‘Sins as deadly as grace’ : As the soap is
dealing with the seven sins, this tagline
would be a good hint for the theme, but
also makes the audiences think as ‘Grace’
and ‘Sins’ are two opposite words- the
soap also deals with issues of purity and
justice as well.
-‘He protects, She pretends, they sacrifice’
This is in the rules of thirds, which is
effective for audience memory. He /She
hints that the story is about relationship,
but sacrifice also sounds satanic.
Images needed
-a woman’s hand holding seven playing cards? (number 1-7) this would
suggest that she is going to commit some sins. A little girl holding the
cards would be good as well, as it contrasts the sins against purity.
-a man holding a joker card or a gun next to her? This will represent
that he will be fooled and will get into trouble in the soap opera.
-a landscape of the sky looking dark: This overall sets the mood for
the poster, which is dark and gloomy.
-The setting is going to be in: an alleyway? -this would represent the
secrecy of the characters, but is also the scene where the girl gets
kidnapped. Another setting could be in a house to represent that the
main issue is going to be the household / family issues also.
Synergy with Social Media
-Putting a facebook page link (Or the main
information to get onto the page) into a
bottom corner of the poster: Makes the
audiences research information the next time
they go on it.
-Trigger a campaign on Twitter (By saying:
hashtag ‘this’ to a tweet and get a prize etc.
(Motivating the audiences for action).
-Add logo’s of the most used social media in the
poster for visual recognition.
-Have the Masthead of the magazine that the
soap is mentioned (Ie: my magazine). The people
who have read/know the magazine will recognise
that it is a magazine. (Or will know if there is a
short promotional description on it.
Point of call
-The point of call is
going to say:
‘Brand new series
Thurs 12 Nov 8:30pm’
with the BBC2 Logo
next to it. This
information is vital
because it allows the
audiences to know when
to watch the new soap
and on what channel. It is
important to have a high
rating.

3. 3
Mind Map - Conclusion
Now, what I need to do is to take my desired pictures, which are of the mother holding seven playing
cards in both her hands on her back. I also need to take a picture of inside a house, but the window
being clearly visible with the grey clouds ( I will use photoshop to do this if the weather is better than
this). I will also take a picture of pure clouds in order to compare the two. (If the theme is going to be
Red, Black and white, then the weather perhaps doesn’t matter).
I will also need to think about organising photographing sessions on the day where we film the trailer, as
all necessary characters are there. The props needs to be ready on the day (cards), and I need to be
ready to give instruction to the actors for posing for the poster..etc. Afterwards, I will need to try and
search for a suitable font and font style of inspiration, and to start editing the poster.
During the editing process for the poster, I will collect all images that I took on the day then put
together all plans of layouts etc, using photoshop. With this program, I can choose and create from it,
an appropriate font style, and alter / combine images, but also set the theme or house colours for the
poster using colour options. I may edit out the ‘The Wells’ logo into just the logo (with no background)
in order to make it combine / suit with the background and the main images. I will also have to obtain
a good quality BBC2 logo and add this next to the point of call.
Name: Asuka Young
Candidate Number: 4149
Center Name: St. Andrew’s Catholic School
Center Number: 64135