Freeview magazine caters to both young and old audiences through its simple color scheme and focus on providing up-to-date information over a one-week period. Produced by the BBC, it highlights its masthead in red to draw the eye and stands out from other publications. While breaking traditional rules of composition, it still maintains contact with readers through centering the star on the cover.

1. Trusted by audiences. Freeview is highlighted in red
Masthead extends beyond
“Classy” draws eye of the older, loyal
audience.
image and has a shadow
behind it so it stands out Produced weekly,
from the page. info is valid for a
week.
Website gives multiple
access to brand. Audience
habits change
the magazine
caters for this
Three features with the top
arranged down side of strap „Best for
page in negative space freeview....‟.
next to star.
Simple colour
Produced by scheme, creates a
the BBC. high quality
product. Red draws
Caters for both reader‟s eye as it
generations (young and stands out from the
old). white.
Oldest brand on market. Caption anchored on
stars lapel (collar).

2. Star‟s eye is in centre
Headings in bold, sub-
headings same font,
“Classy” of the page, breaking
the rule of thirds, and
black. part of his face is
obscured.
The star is famous
Star has a strict enough to attract
identity which audiences even
audiences can when he is hidden
follow, eg. Hair. from view.
“Is there life after Breaking rule of
doctor who?” thirds, STILL
creates a story for giving contact
the audience to with reader.
follow – VERDICT
ON MATT SMITH –
new doctor. Barcode, price, region.
Region is given
because times and
Main feature: “Doctor programmes change in
Who?” is largest text different places.
on page.

3. Masthead extends beyond
image and has a shadow
behind it so it stands out
“Classy” Advertisements linking
to brands loyalty and
trust.
from the page.
Produced weekly,
info is valid for a
Bold, capital headings in week.
black with an orange
background to attract
reader to feature. Website gives
access to personal
brand.
Using negative
space next to main
star and 3 sub-stars.
Political matters, Contradicting and
connecting with the contrasting features,
news etc, to show which can be seen quite
its a serious and offensive make people
controlled want to read them.
magazine.
Website gives multiple
access to advertised
brand.

4. “Trashy”
Wide banner at top
catches audience‟s eye on Six images gives reader
news stand as it is value for money.
different to other soap
magazines.
EIGHT colours make this
Wide banner, “2 weeks publication bright, cheap
revealed” implies value for and cheerful.
money.
Cheap shots looks as if
Masthead is further down its been print screened
the page to give extra from the soap.
space for features.
Punctuation creates Looks as if the page has
rhetorical questions been ripped to make it
and excitement (?!). cheap and disposable.
(ORGANISED CHAOS)
There is too much
cramped images and All CANTED text is
features to give the front tilted in the same
cover negative space. direction and to the
same degree. Nothing
is random!

5. Product‟s price, offering
WEEKLY magazine,
obviously stated through “Trashy” a one off, “try me”
suggesting its worth the
dates and side bar. 49p and if you think it
isn‟t you‟ve hardly lost
money.
Main stars backed with
white glow, to stand out.
3 features, but
still crammed
9 colours publication into the page.
bright, cheap and No use of
cheerful. negative space.
Cropped and
Following rule of thirds, edited photos
giving eye contact with makes the
reader, this doesn‟t images seem
necesarly work with TV cheap and
drama/soap effortless, making
magazines as it isn‟t the overall
taken very seriously. impression of it
being disposable.
Website to give more Different colours
information and local make it easier for
brand access to older audiences to
audience. read and locate.