This document evaluates how the media product uses, develops, or challenges conventions of real media forms. It describes several design elements of the fake magazine including the masthead, cover image, color scheme, anchor text, pull quotes, and sell line. For each element, it provides examples of real magazines that use similar conventions such as large mastheads (NME, Kerrang, Q Magazine) and cover images creating a personal relationship with the audience (Clash, Q Magazine). It also notes unconventional elements like the color scheme and pull quote placement, and explains how they are meant to appeal to a niche audience.