This document analyzes the conventions used in the design of a music magazine cover and contents page. It summarizes how each element uses, develops, or challenges conventions from real music magazines. Key elements discussed include the masthead, images, features, anchor text, house style, graphical elements, numbers, regular/special features, masthead, and page numbers. The document also analyzes the conventions used in a double page article spread, including the layout, image, text, pull quote, artist name, and typographical elements. Real magazine examples are provided for most conventions to show how the fake magazine both follows and challenges typical conventions.
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3. MASTHEAD
Large, simple, san-serif ,drop shadow, capital
letters, over image- importance, contrasting
colour to background, eye catching, house
colours, brand awareness (common convention)
Magazine references that use this convention:
4. MAIN IMAGE
Direct mode of address- connects audience and
artist- creates personal relationship (uses & grat),
Behind masthead- masthead still prominent and of
Importance, shallow depth of field- blurry background
makes subject stand out, challenges idea of a single
Tone background, subject facial expression neutral- not
Sexualised- challenges male gaze (Mulvey), medium
Close up shot-links to main story-single person shot
(common convention)
Other magazines with this convention:
5. FEATURES
Indie style lay out, bold capital letters, insight into
Features- informative (uses & grat), smaller font
Than main cover line, contrast against darker
Background, one of the house style fonts
Magazines with this convention:
6. ANCHOR TEXT
Stands out against background, anchors image,
Main story, large- capitals- eccentric text, artists
names-entices fans (common convention)
Other music
magazines
that use this
convention:
7. HOUSE STYLE
For the house style of my magazine, I
challenge the usual red white and black
colour scheme by opting for softer colours
such as white, grey and blue which makes
my magazine more unique and stand out
because of its different conventions.
Magazines that I’m challenging (red/white/black):
Magazines that are also
challenging:
8. GRAPHICAL ELEMENTS
Plus sign, anchors features, subliminal
messages ‘more’, ‘bigger’, ‘important’
(uses & grats), ‘Double issue’- emphasis
on ‘more’, (common convention)
10. IMAGES
The images of the models
that I took are mid shots/
close ups so their body
language and facials are still
easily visible. I took a
picture of a drum set and at
a festival to add variation to
the page but also give an
insight to the articles in the
magazine. I wanted to make
it explicit that it was a music
magazine so used these
images to reinforce this.
The fact each image has
straight edges and aren't
overlapping gives a
professional effect.
Magazines that use this convention:
11. NUMBERING
Large numbers, stand out over images
and coloured background, informative-
anchors what will be inside (uses &
grats), house style colour, convenient-
easy to find page
Magazines that
keep to this convention:
12. REGULAR FEATURES
For regular readers of the magazine-
consistency, box for text- bold- eye
catching,
Other magazines that use these conventions:
13. EDITORS NOTE
No music magazines I have researched had
an editors note on their contents page, but
as this was my first edition of the magazine I
decided that it would be a useful
introduction and help to create a
relationship between audience and
editor.(uses and grats) Other magazine
genre’s however, do seem to have this
convention:
14. SPECIAL FEATURES
Bold, contrasting title, boxed- breaks down
magazine into sections, easy to navigate, short
description of special features-informative (uses
and grats) entices reader, short description-
insight into article, numbers anchored to text-
helps navigation, eye-catching
Magazines that share this
convention:
15. SOCIAL MEDIA AND COMPETITION
As my target audience are all teenagers/ young
adults, I decided to make an area for social
media on my contents page which is essential
for this type of audience. This is a way for the
audience to get involved with the magazine
and keep updated between issues. This is
reinforced by the competition element of the
magazine. More people will want to keep
updated in order to win, reflected by the
emotive language (‘free’ etc). In other
magazines I have researched I have often found
‘giveaway’ sections to the magazine which are
similar to competitions which is a good way to
attract regular readers.
16. MASTHEAD
Bold, simplistic, three lines on either side (link
to idea of guitar strings, indie style),
informative
Magazines that use this convention:
18. DOUBLE PAGE SPREAD
Image
over two
pages
columns
Anchor
text
Page
number
Drop cap
Pull
quote
Introductory title
Artist
name
Direct
mode
of
address
19. LAYOUT
With my double page spread I challenged the usual
convention of having an image on only one side on
the magazine by spreading it across both pages-
similarly to rolling stones magazine. I did this
because I wanted continuation across the pages and
for the image to be the most important and
prominent element of the pages. The text,
informative title and artist name are extremely
similar to clash’s double page spread and are all
bold and eye catching with their large size and
contrasting fonts.
20. IMAGE
For the double page image I used a mid shot as I
thought this would be the most eye catching and is
similar to many of clash’s double page spreads, so
found this as a common convention. I used direct
mode of address even though my model is turned
slightly to the side, enticing the reader to look at the
article. This therefore creates a personal relationship
with the artist and the audience. The tones of my
picture also correlate with the house colours of my
magazine which creates more continuation.
21. TEXT
I used three columns on my double page to the right of the page. This is so naturally,
the reader will look at the image of the artist and then read the text. The columns
make the text clear and organised which is pleasing to the eye for the audience. The
anchor text under world reborn is at a slight diagonal which directs the readers eyes
towards the artist name and informs them of who the article is about (uses and grats).
22. PULL QUOTE
pull quote entices reader, creates enigmas and encourages
engagement, personal relationship between artist and audience (uses
and grats) larger font used- eye-catching, differentiation between usual
text
23. ARTIST NAME
For the artist name on my double page spread I used a san-serif font
which is the boldest on the page and differentiates it from the other
text, instantly drawing the audiences eye towards it
24. PAGE NUMBER & DROP CAPS
Page numbers- easy navigation, informative ,drop caps- eye catching, differentiate
from the rest of the text
Magazines that use this
convention:
