Throughout their media products, the creator aimed to use conventions of the psychological thriller genre to make their work look professional and realistic. Some conventions they employed included using a descriptive yet ambiguous title ("Snatched"), everyday settings to make the narrative relatable, and editing techniques like cuts and fades common in film trailers. While magazines typically feature action films, the creator challenged conventions somewhat by using a psychological thriller on their magazine cover. Color schemes and imagery also drew on conventions associated with the thriller genre. The creator's goal was to stick closely to conventions to ensure their trailer and ancillary materials would be perceived as authentic examples of the genre.