The document discusses the effectiveness of combining different promotional materials for a movie trailer project. Specifically, the author created a movie trailer, magazine cover, and movie poster that all focused on the same thriller genre and unique selling point. By putting the unique selling point into three different products, the trailer, its message and interest would be more effective. The author analyzes examples of a magazine cover and movie poster to inform the design of their own materials. They believe choosing the same genre, colors, images and text placement in the different products links them together and helps audiences understand the story being promoted.