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Codes and
Conventions
Horror Trailers
 Usually start of slow and then build up
 You get a general overview of what is happening
 You notice the location, might be a long shot of it
 The tension will slowly rise
 Background music will start to get louder as the trailer goes on
 Diegetic sounds are used a lot
 Usually 1 or 2 jump scares in the trailer to grab the viewers attention
 A jump scare may be interrupted by the ending of the trailer to create
a cliff hanger affect
 Usually a dark theme
 Dramatic close ups of characters to show their facial expressions
How the trailer is set out
 The trailer is usually very dark,
especially in houses, forests etc.
 Reasons for this is because the
viewers do not know what to
expect
Film Covers Examples
 These film covers are used effectively
 The lighting is used to outline something specific
 An example would be the bright light from the window of ‘The
Exorcist’ is shining down on the character entering the house
 This one lighting effect can give the viewers a good idea about how
the movie is going to pan out

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Codes and conventions

  • 2. Horror Trailers  Usually start of slow and then build up  You get a general overview of what is happening  You notice the location, might be a long shot of it  The tension will slowly rise  Background music will start to get louder as the trailer goes on  Diegetic sounds are used a lot  Usually 1 or 2 jump scares in the trailer to grab the viewers attention  A jump scare may be interrupted by the ending of the trailer to create a cliff hanger affect  Usually a dark theme  Dramatic close ups of characters to show their facial expressions
  • 3. How the trailer is set out  The trailer is usually very dark, especially in houses, forests etc.  Reasons for this is because the viewers do not know what to expect
  • 5.  These film covers are used effectively  The lighting is used to outline something specific  An example would be the bright light from the window of ‘The Exorcist’ is shining down on the character entering the house  This one lighting effect can give the viewers a good idea about how the movie is going to pan out