The document discusses conventions used in rock music videos. It describes the video created for a band, which includes elements like a breakup storyline shown through cuts between performance and narrative scenes. It also discusses using a casual outfit for the artist, emotional expressions, ordinary locations, guitar playing, fades, and panoramic photos in the design of the album digipak and magazine ad in line with conventions from other rock artists' music videos and materials.

2. In our video the narrative is of a
break up and part of the focus is of
them coping with the break up
while the other part is of the artist
performing. We used this
convention effectively, showing a
break up storyline that was easy to
understand, as given to us in our
feedback.
In the rock genre it
is conventional to
have a narrative
running through the
video. For example
in Fall Out Boy’s
video Dance,
Dance (screenshot
below) there is a
narrative in
between the
performance to do
with Homecoming.

3. There is a break up
storyline going
through our video
which is conventional
with the rock genre.
In the video
Nickelback –
Someday there is a
break up storyline
which ends with a
twist. Daughtry and
Nickelback are both
alternative rock
bands.
The couple in our video are
arguing at the beginning and it
becomes clear to the audience
they have had a fight as the
male character walks away. We
ended our video by having the
couple get back together to be
different from the Nickelback
video.

4. In our video we have
elements of
performance from the
artist. We did this
because rock videos
conventionally have
some kind of
performance in them,
such as Paramore’s
crushcrushcrush.
The screenshot of our video
is of our star Jason
performing. This part in the
video is the guitar solo
which it is also conventional
to have. We used the car
lights to get better lighting.
The filter we added over the
top alters the light in an
interesting way.

5. Rock videos have editing
that matches parts of the
song. In My Chemical
Romance’s I’m Not Okay
(I Promise) the music
cuts out for a few
moments to have a
scene for the narrative in
which two characters are
talking.
In our video when
the music slows
down we had the
girl character turn
the page to
emphasise the
emotions of the
character. This
also fits Goodwin’s
points of having
editing on the

6. Another Rock
convention is that the
artist wears casual
clothing in the video.
In Foo Fighter’s video
the Pretender we see
a clear example of
this. In the screenshot
below he wears a
casual shirt and
necklace.
In our video the artist
wears casual clothing
just as the
convention states
and we had him wear
this outfit in all our
products to keep the
image the same and
connect to the
audience and create

7. In our video we used an
ordinary house on a
quiet road and in
reshoots (above) we
found a street strikingly
similar to it and used it
to help add more
dynamic action. There
is a lot of greenery and
cars.
In Rock videos there is
usually a normal
everyday setting. In
Fall Out Boy’s video
Sugar We’re Going
Down there is an
average American town
for the setting which is
shown below. The
house is slightly old
fashioned but looks
very stereotypical of
films.

8. In the Rock genre a
convention is to have
instruments in the
video, usually a guitar
or drums; there is also
microphones. In
Aerosmith’s I Don’t
Wanna Miss a Thing
below the shot cuts to a
band member with a
guitar.
In our video the artist
has the guitar which
is slightly
unconventional of
Rock for the main
singer to have a
guitar. We used only
one band member to
focus more on the
story and link the
artist to the male

9. In Rock videos there
will usually be some
kind of emotion
involved, such as
sadness or anger. A
demonstration of this
is My Chemical
Romance’s Ghost of
You where his voice
is full of hurt and he
uses expression to
match this.
In our video we had the
artist use a lot of hurt
expressions as though
he is feeling the male
character’s pain as well
and following Goodwin’s
points of matching lyrics
to imagery. We also
create a star persona, as
per Goodwin’s points.

10. It is conventional of
Rock to have dark
lighting in the video.
In My Chemical
Romance’s Helena
there is dark lighting
and their clothes are
all dark mourning
clothes.
In our video we use a
black and white filter to
show emotion. We do
this so the audience
can emphasise with the
characters pain. We
follow this convention
but other parts of the
video are quite bright.

11. In the Rock genre it
is conventional to
have a fade out on
the slow parts of
the music. In
Nickelback’s Far
away there is a
fade out at the end
after the resolution.
In our video we add a
fade out at the end to
add a storybook
ending to the narrative.
We replicated this
ending in our video
because it fit with our
idea and the closing of
the door emphasises
the finality.

12. In our digipak we used one large
panoramic photo for the inside. We did
this because we thought it would create
an interesting image. The text we chose
was chosen because we wanted rock
looking text. We edited the image with
lens flare, motion blur, film grain and took
out parts of the image that didn’t work.
On
Evanescence’s
digipak there is
a large picture
covering the
inside cover
with two
singular
pictures and
one without the
band in it. This
layout is similar
to ours but we
added more
detail under the
CD.

13. In Evanescence’s magazine advert
there is links to websites and
where to buy it as in ours. Unlike
ours there is a track especially
singled out. We have reviews on
our digipak. We edited the image
so it is darker to the sides and
added a lens flare to draw
attention to the guitar. Our artist
wears dark blue to stand out
against his environment. His hair is